Paul Gillin

JUNE 4, 2010

For example, on Wikipedia you can always find out why an item of information is there. It’s not clear where we will get that kind of information in the future. The social media generation now expects important information to find them. In the days of broadcast, markets were abstractions created by advertising.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

SEPTEMBER 8, 2010

The popularity of social networks and collaborative projects like Wikipedia attests to these instincts. A friend of mine who manages an auto dealership tells me that many customers today come into the showroom better informed than his own salespeople. In a business context, however, tribes have barely been a factor.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

SEPTEMBER 6, 2011

If you want to grow your score, you can log in to the site and give it a bunch of information about your online activities. Both are sought-after speakers and the subject of extensive Wikipedia articles. Many people have a Klout index and don’t know it. The service crawls Twitter and ranks members automatically.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

JUNE 24, 2010

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Good ROI analysis almost always requires accurate historical information, which few companies have, in our experience. That’s an impressive result, but it isn’t a return.

ROI 50

ROI Paid Content Social Marketing Webcast 50