Trending Sources

Wikipedia Management for Dummies

Biznology

While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again. How To Manage Your Wikipedia Page from Chris Abraham.

Cognitive apprenticeship - Wikipedia, the free encyclopedia

Buzz Marketing for Technology

From Wikipedia, the free encyclopedia. This model is supported by Albert Banduras (1997) theory of modeling, which posits that in order for modeling to be successful, the learner must be attentive, must have access to and retain the information presented, must be motivated to learn, and must be able to accurately reproduce the desired skill. About Wikipedia. Contact Wikipedia. Donate to Wikipedia. About Wikipedia. Cognitive apprenticeship. To combat these tendencies, cognitive apprenticeships â??â?¦are Collins, Brown, & Newman, 1987, p. 4). fadesâ??

Personal knowledge management - Wikipedia, the free encyclopedia

Buzz Marketing for Technology

From Wikipedia, the free encyclopedia. Personal knowledge management (PKM) is a label for the effort to integrate personal information management (PIM), focused on individual skills, with knowledge management (KM), which takes an organizational perspective, in light of expanding knowledge about human cognitive capabilities and the permeability of organizational boundaries. Personal Content Management - taxonomy processes and desktop search tools that enable employees to organize, subscribe to, publish and find information that resides on their own desktops. About Wikipedia.

A Wikipedia Expert's Thoughts on the NYPD Editing Controversy

Hubspot

Editor''s Note: Recently, Capital New York reported that NYPD computers had been used to make edits to Wikipedia entries on police-related topics. We asked Wikipedia expert William Beutler to comment on this news story. These edits added information favorable to the NYPD while downplaying views more critical of the department. The History of Self-Interested Wikipedia Edits.

Wikipedia and the wiki utopia, revisited

Biznology

Back in 2006, when the hype around the then-called Web 2.0 “thing” was reaching its peak of inflated expectations , much was said about an article published by Nature the year before, which boldly stated: “Jimmy Wales’ Wikipedia comes close to Britannica in terms of the accuracy of its science entries, a Nature investigation finds. wiki Wikipedia

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Optimizing your site information architecture (IA) for Panda

Biznology

Photo credit: Wikipedia. They will choose a white paper within that topic area if it suits the information task they are trying to accomplish. Organic Search Search Marketing Google Information architecture Panda Search engine optimization Search engine results pageLast time I wrote about cleaning house and freeing up Google’s index for your best content. Conclusion.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity

Include information that proves you’re human.” He or she who knows everybody and everybody knows him or her”) and the sharer (“one who distributes information to the bloggers to journalists through the specialized webzines. How to create and edit articles for Wikipedia by Web Ink Now. ** 5 STARS. Content needs to be informational and neutral in tone.

20 Experts, 1 Awesome Resource: The Social Media ProBook

It's All About Revenue

How to create infographics that wow the Web and drive crazy traffic (by Robin Richards, director of information design at who else but JESS3). by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.  That project goes live now. Right now. Share email. Reddit.

Social business, the forest and the garden: Your intranet is not the Internet

Biznology

Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. In the meantime, this is what happened to Wikipedia: Wikipedia Growth – Source. Internet Marketing Google Intranet WikipediaWhy does that happen?

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Top 5 Social Business Myths

Biznology

Photo credit: Wikipedia. Information wants to be free. Information, of course, does not “want” anything by itself, and it’s an umbrella term that includes all sorts of items. The fact that digital information is so easy to copy and distribute through social media does not mean that it must be delivered everywhere. The same way that viruses (the DNA- and RNA-based ones) can be easily spread, but we don’t want that to happen for obvious reasons, there is plenty of information that must be carefully controlled and distributed.

What’s next? Social Media and the Information Life Cycle

Biznology

Image via Wikipedia. Analyzing the current landscape and the evolution of information markets by borrowing from a product life cycle framework may assist in developing some educated guesses about what the future may bring. This is the third post in this current series discussing the differences between making and moving information and knowledge versus physical goods.

How your enterprise social platform enables the information marketplace

Biznology

Photo credit: Wikipedia. To better understand where the business value is, and to shape its usage to maximize that value, try to see your social platform as an internal Amazon site, but with a twist: instead of moving retail goods such as books and electronics, you are actually moving information. If users are just browsing but not buying, Amazon would be in big trouble.

Tips For Dealing With Information Overload

Buzz Marketing for Technology

Friday, May 9, 2008 Tips For Dealing With Information Overload I sent a couple of people the following question: “What are your top tips for dealing with information overflow?&# More a defense mechanism than “dealing with information overflow."». Taking on the information overflow means doing so in approachable chunks. Wikipedia. just can’t.

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Why you should consider centralizing your search keyword lists

Biznology

Photo credit: Wikipedia. When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens. IBM’s audience doesn’t gear its information needs around an event and campaign schedule. But that’s extremely unlikely.

The 10 Best B2B Videos

It's All About Revenue

The company writes, “… the animation is continuous stream of clear and relevant visuals punctuated by consistently enlightening and interesting information.”  These three videos, along with the brand new State of Wikipedia , are all part of the same “family” of JESS3-created digital shorts. Content Marketing animation B2B b2b marketing Beagle Research Eloqua future of revenue JESS3 Microsoft NetSuite Revenue Performance Management RightNow salesforce.com SAS Institute SFDC Short Tale Awards State of Cloud Computing State of the Internet State of Wikipedia video viral video Zuora

Re-Inventing Organizations: Taking “Mad Men” into the 21st Century

Biznology

Photo credit: Wikipedia. We live in a business environment characterized by network driven ecosystems, 24/7 access to global communications and the ability to access and analyze vast amounts of information.  We carry more computer power on our smart phones than the early IBM mainframe computers.  Efficiency was the driving force of these organizations.  Empower employees. 

The Dirty Little Secret of Media Relations

Biznology

Photo credit: Wikipedia. When reporters speak in public about how they gather information and decide which stories to write, they tend to sound like scientific researchers, claiming to spend long hours objectively sifting through data until they find stories worthy of coverage. But Every media outreach begins with information, the more the better. Information you can share.

Develop a user-centric content strategy instead of worrying about SEO

Confluent Forms

We find this exceedingly amusing, especially when we demonstrate that yes, our websites are being found for most of our major keywords ( we're #2 behind Wikipedia for "rfp" and "request for proposal"). strategy that doesn't ignore the things that you should be doing (such as meta information, rich snippets, alt text, title text, page titles, etc), but that also doesn't go "search engine crazy" by thinking "what would search engines think of this page" and try to game the system with links, key phrases, backlinks, etc. We get calls every week (and perhaps a dozen emails a day!)

Information Literacy and Big6

Buzz Marketing for Technology

Introduction to Information Literacy. Information Literacy. : The Whys and Wherefores. What is "information literacy" and why is it important to our teaching? 2. Information Literacy Overview. Information Problems worksheet. Essential Question: How do formative evaluations guide the information problem-solving process? Information Seeking Strategies: Consider your options. Essential Question: What are the best sources of information available to solve a problem? More URL Information. Surviving Wikipedia". Sessions. Session 1.

What is Social Media Marketing?

Biznology

Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” Content Marketing  — according to Wikipedia , “ Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.

Prospecting to IT Buyers: How Nine Data Vendors Stack Up

Biznology

Photo credit: Wikipedia. Buyers of information technology (IT) are one of the most valued audiences targeted by business marketers.  Internet Marketing Offline Marketing Business Harte-Hanks Information technology NetProspex ZoomInfoGlobally, these professionals spend $3.6 trillion on hardware, software and technology services.  My colleague Bernice Grossman and I recently investigated the availability of prospecting data available to tech marketers for reaching this desirable group, and we found some surprises. . The results of our study can be downloaded here.

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Why internal Social Business Platforms matter

Biznology

Image via Wikipedia. There’s also an argument to be made that in the consumer Internet, knowledge is also handled efficiently: sites like WordPress, Google, Wikipedia, Facebook, Twitter, Quora and Pinterest provide magnificent mechanisms to capture, filter/curate and distribute knowledge efficiently. Social Media Marketing Facebook Google WikipediaAnd perhaps a fork.

Top Instagram Influencers

Act-On

She is the Chief Operating Officer of Facebook, which happens to own Instagram. (No profile on Instagram, information from Wikipedia). From Wikipedia). 10 People Who Built (or Strengthened) Their Personal Brand Using the Small Screen. Social media influencers hold a great deal of power. On Instagram in particular, these influencers hold the key to the millennial generation.

Tips for Optimizing Google’s Knowledge Graph Box for Your Brand

Kapost

There are many ways to use Schema markup via JSON-LD to provide machine-readable information about the content on that page. That’s how we have “defined our entity” to Google in several places, including Wikipedia and the NAICS code in our JSON-LD script above. Wikipedia is the holy grail for obtaining a Knowledge Graph Box. What’s “Worthy” of Wikipedia? Great!

Forget Link Building: Time to Embrace the Google Knowledge Vault

Synecore

If a team of Google researchers has their way, link profiling may become a thing of the past, replaced by a centralized, Google directed, proto-artificially intelligent algorithm that taps into the company's vast (and growing) Knowledge Vault to rank websites based primarily on relevance and factual information instead of the number and quality of incoming links. Isn’t digital marketing fun?

Real Substance or Merely Content

Sales Intelligence View

This is how ad-click driven search engines derive their revenues, but it does nothing for delivering the most relevant information to the searcher, which in this case is your potential and long term income. anything to do with marketing of your product to the customer. Here, we will argue the difference between simply content or wholly substance. Content fills spaces. ” Yes, it does.

Keywords Matter, Keywords Don’t Matter – How To Make Sense of SEO Evolution

Act-On

Here’s the definition of semantic search, according to Wikipedia (and Google, too): Semantic search seeks to improve search accuracy by understanding searcher intent and the contextual meaning of terms as they appear in the searchable dataspace, whether on the Web or within a closed system, to generate more relevant results. For more information, check out Critical Rules for SEO Success.

Your website is wearing mom jeans and shoulder pads

Biznology

Pearson Education reached out to me to read and make make notes on Mike Moran’s  and James Mathewson’s upcoming book,  Outside-In Marketing. I go through it, paragraph by paragraph, and write notes on what comes to mind. After three chapters, I am both excited and delighted by both how much I have learned and how much I already knew. Even Your Clients’ Names Change.

Blog Content: 4 Ways to Make Your Blog Unique

Writing on the Web

By providing information that is uncommon enough to intrigue a visitor. Normally, they are based on real information and designed in a way to give it visual appeal. Anyone can build a so-called infographic without using true information. Detailed Examination – When researching a particular subject, some may skip over information that isn’t pertinent to their post.

Mapping the Social Media Landscape

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. It’s also a wonderful way to communicate your message. The problem is finding the right one.

Internet resources on information overload and productivity | ManagingIO

Buzz Marketing for Technology

Ideas and trends to tackle information overload. Internet resources on information overload and productivity. s a list of useful websites/ resources I came across that deal with information overload or closely related subjects. Blogs/ Websites with focus on information overload. Blog about RSS, webfeeds and information overload. NY times article pointing to the $650 billion cost estimate of information overload published by a US research firm. Information onslaught - IO is even bad for your health. . Too mu ch information? - Yes, indeed.

RSS 2

What Is A Content Strategy And Why Do You Need It?

B2B Marketing Insider

Wikipedia describes content strategy as “…the practice of planning the content creation, delivery, and governance. A This is a simple argument: The web, social and mobile revolutions have changed the world connecting all of us and enabling the seamless flow of instant information. The topic was content marketing and how to effectively deploy content strategies.

How to Refresh Evergreen Content (and Reach a Big Audience)

Visually

It may not include information that’s new or trendy, but it should provide good advice, be entertaining, or solve a problem for potential readers. If it reads like a poor man’s Wikipedia article, it’s probably not something your audience (or Google) is likely to dig. Good evergreen content is always relevant to your target market. Does it deliver value to readers?

What B2B Marketers Can Learn About Lead Generation From Costco

The Forward Observer

The link between creating awareness and subsequent top-of-the-funnel sales leads was facilitated by the phenomenon of information asymmetry. According to Wikipedia , “information asymmetry deals with the study of decisions in transactions where one party has more or better information than the other.” The salesperson had the upper hand because of that information.

Why Brands Need To Act Like Publishers

B2B Marketing Insider

So the only solution is to become the information consumers want to see. They did this by hiring professional writers and experts in small business who wrote about the things that would be helpful to small business owners – to give them the information they needed. They provided helpful information. Photo Source: Wikipedia. Why Content Marketing? Storytelling.

The next generation of bloggers is here. And they are computers

grow - Practical Marketing Solutions

Nearly 10 percent of the articles on Wikipedia were not written by humans. ” We may very well look up from our desks a year from now and see that Content Shock — the overwhelming information density in a business niche — is simply overpowering any attempt to stay ahead. Nearly 10 percent of the articles on Wikipedia were not written by humans. Brainstorming?

3 Steps To Creating Content Like A Journalist

B2B Marketing Insider

With them, they bring their journalism school education, years of experience writing for print and online publications, excellent research and interviewing skills, a code of ethics that informs their work, and the ability to find a great story almost anywhere. That means that all the important information leads the article, while the least important information appears at the bottom.

Content Marketing Graphic: What’s Missing in this Visual?

Writing on the Web

found this little clip through a link on Wikipedia…it’s really neat, don’t ya think? Have you found useful tools, resources, information or connections through content marketing? What’s Missing in this Visual? Don’t get me wrong, I love this explanation of what content marketing is, how it works, and the difference from traditional marketing. How do you do this?

Build a Highly Targeted Prospect List Using LinkedIn

Jill Konrath's Fresh Sales Strategies Blog

started by building a global prospect list merging data I’d gathered from Jigsaw, InfoUSA/Canada, Wikipedia, and associations. After that I pre-sorted and deduped the information and got my prospect list down to about 250 companies. Stuart Armstrong faced a big challenge. He needed to get his company into as many decisions as humanly possible -- and he was starting from scratch.

Why the economics of blogging are diminishing

grow - Practical Marketing Solutions

We’re now living in the digital publishing landscape, and it has changed our information intake forever. It sounds negative, but hear me out. I’ve once written that since 2014, style matters more than substance, because algorithm and wikipedia can give you all the information you need, but they have zero emotional pulling power. And so did the clients. Lack of time.

The Fatal Flaw of A/B Testing

grow - Practical Marketing Solutions

couldn’t do that! I had somewhere around ten customers listed—and two of which were the only places I had stored their company’s contact information. Was it worth paying $20 to keep that information? And with righteous indignation, I copied a little information from the account and closed it entirely. Was it worth paying $20 to keep that information? Probably, yes.

A/B 55

Top 3 Reasons Your Content Marketing Program Fails

Digital B2B Marketing

You need to meet an information or entertainment desire of your audience and you have to become recognized for it. Quoting from Wikipedia “he was not widely recognised as a great composer until a revival of interest and performances of his music in the first half of the 19th century.” Everyone in B2B marketing says content marketing is important. The outlook seems grim.

The Account-Based Marketing Reporting Framework For Marketers Who Care About ROI

bizible

When firmographic and geographic information is attached this engagement data, a score is produced using a predictive model. Its focus is the team's analytical, evidence-based, sabermetric approach to assembling a competitive baseball team, despite Oakland's disadvantaged revenue situation” (Wikipedia). So how do you use this information in a systematic way? So what do you do?