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Wikipedia Management for Dummies


While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again. How To Manage Your Wikipedia Page from Chris Abraham.

What Wikipedia Doesn’t Tell You About SEO Techniques

KoMarketing Associates

Have you ever found yourself sucked into a Wikipedia rabbit hole, going from one topic to another? With its plethora of useful (and useless) information, Wikipedia has become a prime source to learn about new topics. Unfortunately, since readers can edit pages with whatever they’d like, many people often receive incorrect or misleading information. Getting Indexed.

Personal knowledge management - Wikipedia, the free encyclopedia

Buzz Marketing for Technology

From Wikipedia, the free encyclopedia. Personal knowledge management (PKM) is a label for the effort to integrate personal information management (PIM), focused on individual skills, with knowledge management (KM), which takes an organizational perspective, in light of expanding knowledge about human cognitive capabilities and the permeability of organizational boundaries. Personal Content Management - taxonomy processes and desktop search tools that enable employees to organize, subscribe to, publish and find information that resides on their own desktops. About Wikipedia.

Cognitive apprenticeship - Wikipedia, the free encyclopedia

Buzz Marketing for Technology

From Wikipedia, the free encyclopedia. This model is supported by Albert Banduras (1997) theory of modeling, which posits that in order for modeling to be successful, the learner must be attentive, must have access to and retain the information presented, must be motivated to learn, and must be able to accurately reproduce the desired skill. About Wikipedia. Contact Wikipedia. Donate to Wikipedia. About Wikipedia. Cognitive apprenticeship. To combat these tendencies, cognitive apprenticeships â??â?¦are Collins, Brown, & Newman, 1987, p. 4). fadesâ??

Wikipedia and the wiki utopia, revisited


Back in 2006, when the hype around the then-called Web 2.0 “thing” was reaching its peak of inflated expectations , much was said about an article published by Nature the year before, which boldly stated: “Jimmy Wales’ Wikipedia comes close to Britannica in terms of the accuracy of its science entries, a Nature investigation finds. wiki Wikipedia

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20 Experts, 1 Awesome Resource: The Social Media ProBook

It's All About Revenue

How to create infographics that wow the Web and drive crazy traffic (by Robin Richards, director of information design at who else but JESS3). by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.  That project goes live now. Right now. Share email. Reddit.

Social business, the forest and the garden: Your intranet is not the Internet


Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. In the meantime, this is what happened to Wikipedia: Wikipedia Growth – Source. Internet Marketing Google Intranet WikipediaWhy does that happen?

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Top 5 Social Business Myths


Photo credit: Wikipedia. Information wants to be free. Information, of course, does not “want” anything by itself, and it’s an umbrella term that includes all sorts of items. The fact that digital information is so easy to copy and distribute through social media does not mean that it must be delivered everywhere. The same way that viruses (the DNA- and RNA-based ones) can be easily spread, but we don’t want that to happen for obvious reasons, there is plenty of information that must be carefully controlled and distributed.

What’s next? Social Media and the Information Life Cycle


Image via Wikipedia. Analyzing the current landscape and the evolution of information markets by borrowing from a product life cycle framework may assist in developing some educated guesses about what the future may bring. This is the third post in this current series discussing the differences between making and moving information and knowledge versus physical goods.

Why you should consider centralizing your search keyword lists


Photo credit: Wikipedia. When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens. IBM’s audience doesn’t gear its information needs around an event and campaign schedule. But that’s extremely unlikely.

How your enterprise social platform enables the information marketplace


Photo credit: Wikipedia. To better understand where the business value is, and to shape its usage to maximize that value, try to see your social platform as an internal Amazon site, but with a twist: instead of moving retail goods such as books and electronics, you are actually moving information. If users are just browsing but not buying, Amazon would be in big trouble.

Re-Inventing Organizations: Taking “Mad Men” into the 21st Century


Photo credit: Wikipedia. We live in a business environment characterized by network driven ecosystems, 24/7 access to global communications and the ability to access and analyze vast amounts of information.  We carry more computer power on our smart phones than the early IBM mainframe computers.  Efficiency was the driving force of these organizations.  Empower employees. 

Develop a user-centric content strategy instead of worrying about SEO

Confluent Forms

We find this exceedingly amusing, especially when we demonstrate that yes, our websites are being found for most of our major keywords ( we're #2 behind Wikipedia for "rfp" and "request for proposal"). strategy that doesn't ignore the things that you should be doing (such as meta information, rich snippets, alt text, title text, page titles, etc), but that also doesn't go "search engine crazy" by thinking "what would search engines think of this page" and try to game the system with links, key phrases, backlinks, etc. We get calls every week (and perhaps a dozen emails a day!)

Plan 26

The 10 Best B2B Videos

It's All About Revenue

The company writes, “… the animation is continuous stream of clear and relevant visuals punctuated by consistently enlightening and interesting information.”  These three videos, along with the brand new State of Wikipedia , are all part of the same “family” of JESS3-created digital shorts. Content Marketing animation B2B b2b marketing Beagle Research Eloqua future of revenue JESS3 Microsoft NetSuite Revenue Performance Management RightNow SAS Institute SFDC Short Tale Awards State of Cloud Computing State of the Internet State of Wikipedia video viral video Zuora

Information Literacy and Big6

Buzz Marketing for Technology

Introduction to Information Literacy. Information Literacy. : The Whys and Wherefores. What is "information literacy" and why is it important to our teaching? 2. Information Literacy Overview. Information Problems worksheet. Essential Question: How do formative evaluations guide the information problem-solving process? Information Seeking Strategies: Consider your options. Essential Question: What are the best sources of information available to solve a problem? More URL Information. Surviving Wikipedia". Sessions. Session 1.

What is Social Media Marketing?


Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” Content Marketing  — according to Wikipedia , “ Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.

The Dirty Little Secret of Media Relations


Photo credit: Wikipedia. When reporters speak in public about how they gather information and decide which stories to write, they tend to sound like scientific researchers, claiming to spend long hours objectively sifting through data until they find stories worthy of coverage. But Every media outreach begins with information, the more the better. Information you can share.

Tips For Dealing With Information Overload

Buzz Marketing for Technology

Friday, May 9, 2008 Tips For Dealing With Information Overload I sent a couple of people the following question: “What are your top tips for dealing with information overflow?&# More a defense mechanism than “dealing with information overflow."». Taking on the information overflow means doing so in approachable chunks. Wikipedia. just can’t.


When, Why and How to Gate Your Content for Maximum Results


“To gate, or not to gate – that is the question.” So wrote Shakespeare during his marketing gig at The East India Company. (I swear I read this on Wikipedia somewhere… ). And it got 20.4% of the people who saw the page to hand over their contact information. That’s absolutely a good start, but we’re missing information about the quality of these leads. Just kidding.

Forget Link Building: Time to Embrace the Google Knowledge Vault


If a team of Google researchers has their way, link profiling may become a thing of the past, replaced by a centralized, Google directed, proto-artificially intelligent algorithm that taps into the company's vast (and growing) Knowledge Vault to rank websites based primarily on relevance and factual information instead of the number and quality of incoming links. Isn’t digital marketing fun?

Keep Your Customers Coming Back in Times of Content Overload

It's All About Revenue

Getting the Most Out of Free Real Estate Wikipedia is regularly a top Google result for brands and many customers will check out a company's page before visiting the brand's very own website. His strategy for crafting, publishing, and overseeing content has led to an online presence that is engaging, informational, and successful. Joining us is simple. Content Marketing

Prospecting to IT Buyers: How Nine Data Vendors Stack Up


Photo credit: Wikipedia. Buyers of information technology (IT) are one of the most valued audiences targeted by business marketers.  Internet Marketing Offline Marketing Business Harte-Hanks Information technology NetProspex ZoomInfoGlobally, these professionals spend $3.6 trillion on hardware, software and technology services.  My colleague Bernice Grossman and I recently investigated the availability of prospecting data available to tech marketers for reaching this desirable group, and we found some surprises. . The results of our study can be downloaded here.

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Why internal Social Business Platforms matter


Image via Wikipedia. There’s also an argument to be made that in the consumer Internet, knowledge is also handled efficiently: sites like WordPress, Google, Wikipedia, Facebook, Twitter, Quora and Pinterest provide magnificent mechanisms to capture, filter/curate and distribute knowledge efficiently. Social Media Marketing Facebook Google WikipediaAnd perhaps a fork.

Tips for Optimizing Google’s Knowledge Graph Box for Your Brand


There are many ways to use Schema markup via JSON-LD to provide machine-readable information about the content on that page. That’s how we have “defined our entity” to Google in several places, including Wikipedia and the NAICS code in our JSON-LD script above. Wikipedia is the holy grail for obtaining a Knowledge Graph Box. What’s “Worthy” of Wikipedia? Great!

Real Substance or Merely Content

Sales Intelligence View

This is how ad-click driven search engines derive their revenues, but it does nothing for delivering the most relevant information to the searcher, which in this case is your potential and long term income. anything to do with marketing of your product to the customer. Here, we will argue the difference between simply content or wholly substance. Content fills spaces. ” Yes, it does.

Top Instagram Influencers


She is the Chief Operating Officer of Facebook, which happens to own Instagram. (No profile on Instagram, information from Wikipedia). From Wikipedia). 10 People Who Built (or Strengthened) Their Personal Brand Using the Small Screen. Social media influencers hold a great deal of power. On Instagram in particular, these influencers hold the key to the millennial generation.

Blog Content: 4 Ways to Make Your Blog Unique

Writing on the Web

By providing information that is uncommon enough to intrigue a visitor. Normally, they are based on real information and designed in a way to give it visual appeal. Anyone can build a so-called infographic without using true information. Detailed Examination – When researching a particular subject, some may skip over information that isn’t pertinent to their post.

Keywords Matter, Keywords Don’t Matter – How To Make Sense of SEO Evolution


Here’s the definition of semantic search, according to Wikipedia (and Google, too): Semantic search seeks to improve search accuracy by understanding searcher intent and the contextual meaning of terms as they appear in the searchable dataspace, whether on the Web or within a closed system, to generate more relevant results. For more information, check out Critical Rules for SEO Success.

Internet resources on information overload and productivity | ManagingIO

Buzz Marketing for Technology

Ideas and trends to tackle information overload. Internet resources on information overload and productivity. s a list of useful websites/ resources I came across that deal with information overload or closely related subjects. Blogs/ Websites with focus on information overload. Blog about RSS, webfeeds and information overload. NY times article pointing to the $650 billion cost estimate of information overload published by a US research firm. Information onslaught - IO is even bad for your health. . Too mu ch information? - Yes, indeed.


Your website is wearing mom jeans and shoulder pads


Pearson Education reached out to me to read and make make notes on Mike Moran’s  and James Mathewson’s upcoming book,  Outside-In Marketing. I go through it, paragraph by paragraph, and write notes on what comes to mind. After three chapters, I am both excited and delighted by both how much I have learned and how much I already knew. Even Your Clients’ Names Change.

The 17 Best Keyword Research Tools for SEO and SEM


query like “best time of year to plant a maple tree” is informational, while “best place to buy a maple tree” is transactional. Type in any keyword or phrase and see the top related search terms on Google, Wikipedia,, YouTube, Bing, Yahoo!, Also find contact information for domains, successful AdWords ad texts, and negative keywords.

How to Refresh Evergreen Content (and Reach a Big Audience)


It may not include information that’s new or trendy, but it should provide good advice, be entertaining, or solve a problem for potential readers. If it reads like a poor man’s Wikipedia article, it’s probably not something your audience (or Google) is likely to dig. Good evergreen content is always relevant to your target market. Does it deliver value to readers?

Mapping the Social Media Landscape

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. It’s also a wonderful way to communicate your message. The problem is finding the right one.

The next generation of bloggers is here. And they are computers

grow - Practical Marketing Solutions

Nearly 10 percent of the articles on Wikipedia were not written by humans. ” We may very well look up from our desks a year from now and see that Content Shock — the overwhelming information density in a business niche — is simply overpowering any attempt to stay ahead. Nearly 10 percent of the articles on Wikipedia were not written by humans. Brainstorming?

Content Marketing Graphic: What’s Missing in this Visual?

Writing on the Web

found this little clip through a link on Wikipedia…it’s really neat, don’t ya think? Have you found useful tools, resources, information or connections through content marketing? What’s Missing in this Visual? Don’t get me wrong, I love this explanation of what content marketing is, how it works, and the difference from traditional marketing. How do you do this?

Eric Got Me Thinking About The Next Buyer Revolution

Tony Zambito

Image via Wikipedia. Eric, in the same comment, also used the expression “creating demand in an anonymous environment.”  In many ways, it is a buyer’s revolt against years of having to first identify themselves before they can get an ounce of information.  Image via Wikipedia. This comment really got me thinking.  Organization Infrastructure. Research and Insight.

Build a Highly Targeted Prospect List Using LinkedIn

Jill Konrath's Fresh Sales Strategies Blog

started by building a global prospect list merging data I’d gathered from Jigsaw, InfoUSA/Canada, Wikipedia, and associations. After that I pre-sorted and deduped the information and got my prospect list down to about 250 companies. Stuart Armstrong faced a big challenge. He needed to get his company into as many decisions as humanly possible -- and he was starting from scratch.

Why the economics of blogging are diminishing

grow - Practical Marketing Solutions

We’re now living in the digital publishing landscape, and it has changed our information intake forever. It sounds negative, but hear me out. I’ve once written that since 2014, style matters more than substance, because algorithm and wikipedia can give you all the information you need, but they have zero emotional pulling power. And so did the clients. Lack of time.

What Is A Content Strategy And Why Do You Need It?

B2B Marketing Insider

Wikipedia describes content strategy as “…the practice of planning the content creation, delivery, and governance. A This is a simple argument: The web, social and mobile revolutions have changed the world connecting all of us and enabling the seamless flow of instant information. The topic was content marketing and how to effectively deploy content strategies.

Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

To maximize the traffic benefits, you need the Google+ account that shared the information to be an account your audience trusts. Of course Ford Motor Company has shared information about the new Ford vehicles and According to Wikipedia, Ford has 164,000 employees. Multiple articles point to brand pages as the solution. Each has its challenges. 1.

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