KoMarketing Associates

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What Wikipedia Doesn’t Tell You About SEO Techniques

KoMarketing Associates

Have you ever found yourself sucked into a Wikipedia rabbit hole, going from one topic to another? With its plethora of useful (and useless) information, Wikipedia has become a prime source to learn about new topics. Take the search engine optimization Wikipedia page for example. So What Does Wikipedia Say About SEO?

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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

SERP features are all the little widgets of information Google (or Bing) can put into the search results. Search Result URL Information. Here are some key pieces of information from recent research about featured snippets and where, how, and how often they appear in search results. What Are SERP features? Featured Snippets.

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How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. Make sure that it is accurate information being presented. Beside accurate information on the website, Knowledge Graph results can be further optimized through Google My Business.

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How to Map SEO Keyword Research to the B2B Buyer Journey

KoMarketing Associates

Informational Intent – these search queries represent information seeking objectives and the desire to learn more about a particular topic of interest. Transactional queries point potential buyers to specific solutions, products, or information designed to generate more sales-oriented leads for an organization.

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How to Uncover Actionable SEO Opportunities with a B2B Content Audit

KoMarketing Associates

One of the most effective ways to guide and inform your content marketing strategy, as well as tactical implementation, is to perform a B2B content audit. Then, you can take that information and optimize your existing content or create new content assets. Wikipedia) or scholarly publications? The top reasons?

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SERP Features in 2019: The Complete Guide

KoMarketing Associates

While a lot of these instances are minor, we’ve gradually seen the information and features found in search results expand. This information is most commonly influenced by the HTML title of a web page; hence why we recommend concise and unique HTML tagging on all web pages, targeting applicable keywords. Search Result URL Information.

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Using Top-of-Funnel Content to Drive SEO Results

KoMarketing Associates

This is when a potential buyer (or, in the online marketing world – a searcher) is gathering information and doesn’t necessarily know the solution they are looking for. These are often informational searches in the form of questions or longer-tail queries. Take into consideration other popular sources like Wikipedia.