Chris Koch

SEPTEMBER 24, 2010

Salespeople remained dependent on marketers for information. Salespeople are becoming heavy users of social media, and it takes less than a minute to set up an internal-only micro blogging network, wiki, or online community for them to share their own words with each other. Salespeople mostly ignored them.

Peer-to-peer 100

Peer-to-peer Wiki Marketing Management Internet Marketing 100

Chris Koch

MARCH 5, 2010

One company’s mobile application is tied to a wiki-based sales enablement website that lets salespeople generate actions and updates and get updated information from the road. Will content appear in the application that needs to be acted upon immediately?

Wiki 100

Wiki Urgency Marketing Mobile Marketing Content 100

Chris Koch

APRIL 30, 2010

The classic B2B mobile applications have been internally focused, giving maintenance people access to service information while they are out in the field. One possibility is to use location at your events so that attendees can find each other or share schedules and information. Continuity.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Chris Koch

NOVEMBER 24, 2009

IBM and SAP put their draft guidelines on wikis, where employees were invited to make comments and suggestions. Social media is supposed to be fun, informal, conversational and open. But don’t provide them with a blank slate. Develop a draft that corporate and legal are comfortable with to make sure all the bases are covered.

Social Media 100

Social Media Media Guidelines B2B 100

Chris Koch

JUNE 26, 2009

You’re better off getting a dedicated tool that lets you manage the flow of information. You can “mass follow” my followers to instantly build up your network, or pick through the contacts individually (their bio information is included). Wetpaint offers a nice free wiki. Start your own online group.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100