WebMarketCentral

JULY 14, 2008

In addition, you can mix in "research" type questions that can be used to collect information for later production of a research report / thought-leadership piece. Still, many marketers are reluctant to do this; "If I give away my white paper, how will I ever capture the lead?"

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

APRIL 24, 2008

Blogger PR follow-up follows the same rules as initial outreach: make it personal, informal and relevant. In addition, follow-up should: Provide new or updated information, not just a rehash of the original message. Offer additional information, such as a white paper or interview with a key executive or product designer.

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

AUGUST 14, 2007

The growth in online advertising, the proliferation of enewsletters, the emergence of new forms of information delivery such as RSS and the emergence of social media sites have all affected CTR, so planning based on current data is crucial. The first step is understanding the average and likely range of CTRs for various programs.

Banner Ads 20

Banner Ads Click Rate CTR Banners 20

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. The hard part is mapping out the information delivery process.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

WebMarketCentral

OCTOBER 9, 2007

For generating B2B leads, ask for minimum amount of information necessary, such as name, company, phone and email address. White papers, reports, free trials, product videos and other relevant offers are a powerful inducement for B2B lead generation. Keep the contact form short. Offer an incentive for response.

SEM 20

SEM Conversion Rate Conversion Adwords 20

WebMarketCentral

JANUARY 22, 2007

Going beyond search ads, pop-ups, banners, email marketing, white paper postings, podcasts, webcasts, video, even social networking, web marketing innovations -- of sorts -- continue to be developed. One new offering is browser branding from Brand Thunder. The site also allows business owners to form networks with one another."

Webcast 20

Webcast Paid Search Agency Banners Differentiation 20

WebMarketCentral

NOVEMBER 16, 2006

People want to do business with companies that are smart and helpful, and they expect companies to not only say that on their websites, but prove it by offering content that helps users solve problems, or gives them a one-stop source for information they would otherwise have to scan several sites to retrieve. What kind of content?

Traffic 20

Traffic Marketing Websites Paper Internet Marketing 20

WebMarketCentral

OCTOBER 9, 2006

Although they can be used as short "teasers" to get people to ask for more information, they can also be used effectively for longer format presentations such as multi-participant roundtable expert panel discussions or audio white papers. -

Advertising Agencies 20

Advertising Agencies PR Webinar Metrics Paper 20

WebMarketCentral

DECEMBER 31, 2009

Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

DECEMBER 18, 2007

If not, you can still build awareness and credibility for your organization by commenting on existing blogs related to your industry, and/or reaching out to bloggers in your field with interesting information about your product/service (such as a white paper or report) that they may want to write about.

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

JANUARY 28, 2009

Case studies are currently the most common way to deliver this information, though there is still a production cost for the vendor and prospective buyers presume that only the happiest customers will have their stories published. So, industry publications, blogs, and analyst reports carry somewhat more weight than a company brochure.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

JULY 9, 2008

Their new Virtual Show platform combines the company's expertise in webcasting with rich graphics to create a compelling visual environment with useful tools for presenting information and qualifying online "booth visitors." It's almost like Second Life for trade shows. The platform may have even more value for publishers.

Webcast 20

Webcast Trade Show Advertising Agencies Peer-to-peer 20

WebMarketCentral

SEPTEMBER 6, 2007

Informal, personal style: his writing had a genuine tone and was his message was clearly written to me—not to a list of editors on a media list. Audience understanding: it was clear from his message that he understood who my audience is (marketers interested in B2B lead generation, particularly in the technology sector).

Blogger 20

Blogger PR B2B Thought Leadership Telemarketing 20

WebMarketCentral

JANUARY 5, 2009

You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Write an article (or articles) for Google Knol on topics pertaining to your product or service. As an example, here's one I wrote about records management.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

SEPTEMBER 24, 2007

Research shows that 75-80% of B2B buyers and influencers use the Internet to find information about vendors rather than responding to outbound efforts. Web-based lead generation programs supplement and complement offline efforts such as trade shows, direct mail and telemarketing.

Lead Generation 20

Lead Generation Webcast Generation Telemarketing 20

WebMarketCentral

OCTOBER 8, 2008

White Paper Syndication and Guaranteed Lead Generation Programs Guaranteed lead gen programs generally promise X leads for Y dollars, and are offered by individual publications as well as aggregators such as ITtoolbox , TechTarget , FindWhitePapers.com and NetLine.

Paid Content 20

Paid Content Planning Marketing Budget Creation Cost Per Thousand 20

WebMarketCentral

JUNE 12, 2007

Here are the key takeways from my reading of it: Low conversion rates are (unfortunately) the norm… “Fewer than 10% of visitors who click to your offer page for a white paper, webinar or online “education” (case studies, tech specs, etc.) actually wind up registering to use these resources.

Paid Search Agency 20

Paid Search Agency B2B Marketing Advertising Agencies B2B 20

WebMarketCentral

SEPTEMBER 14, 2009

For famous names, it can help find information such as occupation, birth and death years, nationality, and "trigger links" (e.g. Lexical FreeNet This is a "connected thesaurus" that belongs in every writer's toolbox. For any word or pair of words, it shows related words, connections between the words, rhyming words and more.

Tools 20

Tools Best Practices Web 2.0 Adwords 20