Anything Goes Marketing
OCTOBER 15, 2006
Whichever the case, creating a white paper will help your organization generate new leads and help close out sales. The next question is - How do I create a white paper? Writing a White Paper - Where do I Start? Writing a White Paper - Where do I Start?
Anything Goes Marketing
DECEMBER 21, 2008
For example if you have a Twitter post such as "New white paper on how to increase ROI". Upon clicking on the link to the white paper, direct "Tweeple" (twitter people) to a landing page where you request their email address to get access to the white paper if you don't already have it.
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Anything Goes Marketing
MAY 12, 2007
Here is a summary of the key points: While both marketers and users agree that registering for white papers, analyst reports and demos is acceptable, 45% of users are OK with registering to download product information. 72% of users said that a detailed summary of the white paper will encourage registration.
Anything Goes Marketing
JULY 18, 2007
I like to read a white paper on actual paper! If you think waaaaay back, there was a time when all newsletters and white papers were sent by mail. The MarketingSherpa study indicted that 44% of survey respondents would choose to receive a white paper by direct mail if the option existed.
Anything Goes Marketing
APRIL 5, 2009
white paper, webinar, etc.), On the ensuing landing page, they are able to download a relevant white paper after filling out a short form. Instead of providing the white paper on the confirmation page after the form is filled out, send a link to the white paper in an email.
Anything Goes Marketing
AUGUST 24, 2006
Brian Carrol over on his blog wrote an article called " Using White Papers for Lead Generation " in which he claims that you shouldn't try and sell to people who just downloaded a white paper. Brian adds "don't pass white paper inquiries to your sales people until they're more rigorously qualified as sales-ready leads".
Anything Goes Marketing
MAY 14, 2007
You should add links to action words like "Learn more", "Download this white paper now" "Register for this webinar before it's too late". Check out my Email Marketing 101: Tips and Best Practices for more information on email marketing. Here are the main points that I took away from it: Stop using "Click here" in your emails!
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