The Point

JULY 30, 2020

Link keywords within blog content to relevant pages on your main Website. In turn, emailing blog content on a regular cadence – perhaps as part of an ongoing nurture stream — is a proven method for increasing page views and acquiring new subscribers. 5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand Click To Tweet.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

The Point

FEBRUARY 27, 2018

If you use a marketing automation platform such as Marketo , that software will track anonymous visitors to your Website by capturing their IP address and other information by means of a browser cookie. Let Visitors Opt-Out of Cookie Tracking. Update Your Privacy Policy.

Privacy Policies 231

Privacy Policies Marketing Automation Services B2B Marketing Marketing Management 231

The Point

APRIL 19, 2017

Sounds obvious, but the best content provides information of value, information that the reader doesn’t already have. One data point: the most popular content asset on our firm’s Website is a 68-page ebook. Does it include a call to action or next step for readers to access additional information or get help with questions?

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

The Point

AUGUST 25, 2020

What information do you have on those contacts and when was the data last updated? . – Is the Target Account List separated into tiers? How are those tiers defined? Contact Data. – To what extent do you have contact data already in place for target personas within target accounts?

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

The Point

APRIL 26, 2018

Bombora and other intent data providers can let that brand know when companies start to do research on independent sites, long before a potential buyer actually identifies themselves to the seller or even visits their Website. (HS) HS) Why has intent data become such a hot topic in B2B? What’s changed? (CC)

Intent Data 209

Intent Data Intent Bombora Account Based Marketing 209

The Point

JULY 8, 2014

Even under the best of circumstances, it usually takes a compelling business message, and information of significant value, to coax a response from an audience that is constantly bombarded with promotional emails. In this case, there was no offer per se, no white paper or Webinar or other information of value.

Case Study 100

Case Study Case Studies Demand Generation Agencies Paid Search Agency 100

The Point

DECEMBER 16, 2015

You can download a free copy (registration required) from the TrustRadius Website. Whether you’re a marketing automation newbie or a hardened veteran, the guide offers useful information and insightful reading. A discussion of key trends and forecasts for the marketing automation space heading into 2016.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

The Point

MAY 4, 2015

they describe the value of the information, and. When writing abstracts, use terms like “learn” and “discover” — language that implies the benefit of downloading your information. Good abstracts do two things: 1. they drive action. Be clear and specific about what the reader will take away from the material.

Paper 100

Paper Content Advertising Agencies Conference 100

The Point

OCTOBER 7, 2014

Twitter Website Cards (note: these are separate and distinct from Lead Generation Cards) enable the advertiser to include a custom headline, image, and Call to Action on a Promoted Tweet. For B2B advertisers in particular, they make it easier to capture more robust lead information compared to Lead Generation Cards.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

The Point

SEPTEMBER 30, 2013

.” Here’s a short list of what else marketing automation can do that your ESP likely can’t: • Responding immediately and automatically to sales-ready behaviors (like visiting certain high-value pages on your Website). Ensuring that inbound sales leads are all followed up with promptly and personally, independent of sales bandwidth.

Lead Nurturing 100

Lead Nurturing Demand Generation Agencies Marketing Automation Services Sales Qualified Leads 100

The Point

MARCH 9, 2011

What you may also have noticed is that the business listings that comprise those search results vary widely in depth and amount of information provided. You might have your own Website also, but when people look for your kind of business locally, they’re more likely to come to your Places Page first. At no cost to them. None, really.

Google 100

Google Business Mobile Advertising Search Marketing 100

The Point

APRIL 8, 2015

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The report is available as a free download from the Spear Website.

Lead Ranking 100

Lead Ranking Lead Scoring Marketing Automation Services Marketing Automation 100

The Point

JULY 12, 2013

The reason people will register for any Webinar is because they believe the information presented will be of value. Here, Silverpop includes top navigation (Facebook, Twitter, Website) and a footer with contact information, more links back to the main Website, and yet more social links. Keep the branding to a minimum.

Webinar Metrics 100

Webinar Metrics Demand Generation Design Email Marketing 100

The Point

FEBRUARY 11, 2014

How to add brains and reach to our customer’s beautiful/brand-centric websites. Modern websites must be optimized for both brand and to capture new buyers before they find your competition. We make this happen immediately and then expand your website brand into new pools of purchase-ready buyers.

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Ranking 100

The Point

JANUARY 25, 2012

No “For more information …” Make the reward specific and tangible. Information offers (white papers, ebooks, information kits) often work best because they appeal to prospects across a broad segment of the selling cycle. Here are 7 tips that can make a difference: 1. Include a clear, specific call to action. ”

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

The Point

MARCH 18, 2014

Do they really think that I’m going to spend my Tuesday morning getting signed up for some cheap BI training, order up a website review, and do a deep dive on our corporate telephone system?”. I’m guessing the answer to these questions, in Phil’s case, is a big fat “no.” In fact, he concludes: “Stop sending batch email blasts.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

The Point

FEBRUARY 11, 2013

First, we’re focused on the data inside Salesforce.com to ensure we deliver complete and accurate database of information that can be shared across sales and marketing teams. That’s often because marketing and sales are using two different methods and two different databases of information. HS: Thanks Bonnie!

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Campaigns Budget Programs 100

The Point

FEBRUARY 22, 2010

People will value the information more, and be more inclined to engage with you, if they view you as an honest, trustworthy source of insight and information. Here’s where you can (I believe) overtly directly people to your Website, blog, or other resources and not run afoul of LinkedIn’s unspoken protocols. Tweet your response.

Linkedin 100

Linkedin Peer-to-peer Tips Advertising Agencies 100

The Point

JUNE 27, 2012

Make that newsletter or blog the offer in your next campaign, and sell it just like you would any other informational offer like a white paper or Webinar – by promoting the value of the content, and by describing what the reader will learn/gain by becoming a subscriber. Market your Website’s resource center.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

The Point

JANUARY 14, 2014

Software Advice analyzed more than 6 million unique visitors to their own Website between 2008 and 2013, and the impact that various factors (speed of response, time of day, day of week, month of year) had on the rate at which those leads were qualified based on a telephone needs analysis and BANT qualification.

Lead Ranking 100

Lead Ranking Marketing Automation Services Marketing Qualified Leads Sales Leads 100

The Point

JULY 19, 2010

The two scenarios where I think online events make most sense are: 1) where the value of the information presented is enhanced by live presentation – for example, a particularly well-known or dynamic speaker, or a product whose functionality doesn’t translate as well to the printed page. When are Webinars a fit?

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

The Point

MAY 12, 2010

Spear Marketing Group was hired recently to develop the park’s branding and identity, messaging, collateral, Website, signage, and overall marketing plan. The aim of the park is to provide a once-in-a-lifetime mix of adrenaline and family-friendly entertainment, all while learning first-hand about Sonoma’s famed Redwood forests.

Tagging 100

Tagging Planning Twitter Design 100

The Point

JUNE 18, 2013

Our rules-based discovery tools surface presentations, documents, and other marketing content that speaks to the exact information need of buyers. (HS) For more information on the Knowledgetree solution, visit their Website or follow them on Twitter at @KnowledgeTree. That was the biggest lesson of Content Marketing.

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

The Point

JUNE 20, 2012

Plus they display more information at a glance (i.e. Marketo users : Download a free set of professionally-designed email and landing page templates, along with complete instructions for how to download into Marketo, now available on the Spear Website. Sidebars allow you to showcase items (offer images, speaker bios, etc.)

Template 100

Template Tips Landing Pages Marketo 100

The Point

JANUARY 8, 2013

Will I be directed to a Website? Am I going to download free product information, view a demo, what exactly? “Learn more” is the worst possible call to action. What happens when I click this button? Am I requesting contact from sales?

Product 100

Product Email Marketing Cross-Selling Paper 100

The Point

DECEMBER 17, 2010

KS) Before the Internet, the B2B buyer making a complex decision had relatively few sources of information. The vendor sales person was the primary gateway to information the buyer needed to decide – a tremendously powerful position. Discuss it at every meeting and let it inform your decisions. Fast forward to today.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B 100

The Point

OCTOBER 20, 2011

The very first paragraph identifies the offer immediately, in terms that promise insight and information of value. The graphic image at right adds visual interest (in an illustrative style consistent with the company’s brand and Website ) but not in a way that forces vital selling copy down the page.

Email Campaigns 100

Email Campaigns Salesforce.com Campaigns Demand Generation 100

The Point

APRIL 1, 2014

We also programmed Marketo to alert the BDR immediately if any prospect responded to any of the follow-up emails – for example, by visiting a high-value page on the client’s Website, or by downloading additional information.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 100

The Point

NOVEMBER 16, 2011

For one, link sections of text within blog posts to associated pages on your Website or to landing pages that host relevant content. Secondly, offer up additional resources (with links) at the end of the post, e.g. “For more information on this same topic, download our free white paper on [insert topic here].”.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

The Point

NOVEMBER 15, 2010

A tip: pose questions in a manner that implies the answer is a benefit to the reader, for example: “Help us send you more relevant information by identifying your primary areas of interest from the list below.”. Create a separate track to prospects who haven’t visited your Website in 6 months.

Lead Nurturing 100

Lead Nurturing Segmentation Sales Qualified Leads Campaigns 100

The Point

MAY 6, 2010

How much information does a sales rep have about a qualified lead? What about areas of interest, stated or implied (for example, by virtue of visits to specific pages on your Website)? What processes are in place – either automated or through sales follow-up – to ensure a trial implementation is successful?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

The Point

MAY 21, 2018

Companies would never consider assigning a TV spot, a national print ad, or a new Website, to just any staff member with the time and inclination to produce them. If you’re making the case for why the information on offer has value, don’t lead with facts of blinding obviousness.). Don’t get me started about AI.) It’s an email.

Creativity 189

Creativity B2B Copywriting Mobile Advertising 189

The Point

FEBRUARY 16, 2017

Create a banner ad to use in retargeting and on your Website. Lessons learned in one channel – a copy test on LinkedIn, for example – can inform and optimize the campaign elsewhere. Or Option 2: • Send an email to your database. • Add the offer to the ad rotation in your Google AdWords campaign.

Campaigns 223

Campaigns Email Marketing Banner Ads Work Management 223

The Point

JANUARY 6, 2012

A well-designed resource library can be a key factor in converting Website visitors to measurable, actionable sales leads. At worst, resource centers can be tough to navigate and difficult to search, leaving visitors frustrated and only too happy to seek their information elsewhere. See thumbnail at right.)

Resources 100

Resources Lead Generation Paid Search Agency Generation 100

The Point

NOVEMBER 8, 2010

The client sourced the names from their CRM database and outside lists and has taken great pains to verify the contact information. The campaign will involve a series of both email and direct mail “touches” all driving the prospects to a single, custom Web microsite. Nonetheless, it is, for the most part, a cold list. and so on.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Microsite 100

The Point

JUNE 13, 2014

Good abstracts do two things: 1) they describe the value of the information, and 2) they drive action. In the same way that many marketers tend to over-use filters, companies also tend to focus content syndication programs on individual Websites that target their favored demographic or particular technology.

Cost per Lead 100

Cost per Lead Salesforce.com Budget Programs Content 100

The Point

DECEMBER 10, 2019

Fortunately, there are basic steps that every marketing organization, Website manager, and marketing operations team can take to minimize exposure. Important disclaimer: none of the information above is to be construed as legal advice, nor are the recommended steps guaranteed to ensure CCPA compliance.

Privacy 130

Privacy CAN-SPAM Opt-out Opt-in 130