LeadSloth

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Demand Generation Blogs Continued

LeadSloth

This is an leading online magazine for Marketing Automaton, which features vendor information, news articles a job board and more. Ken Molay, Webinar Blog. Demand generation is not complete without covering Webinars, one of the key lead generation programs. Ken’s blog full of useful webinar ideas. DemandGen Report.

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What Lead Nurturing Content to Send When?

LeadSloth

On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage?

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Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?

LeadSloth

By the way: tomorrow I’m presenting a webinar with SalesFUSION, a Marketing Automation vendor that focuses heavily on Microsoft Dynamics CRM (but also supports Salesforce.com, of course). Also, it’s useful if sales people can see information from the marketing automation system within the CRM system.

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Social Media & Marketing Automation

LeadSloth

It gets more advanced if you can actually track who shared your information, and whether it brings additional visitors to your website, but the core idea is pretty simple. It will find a prospect’s Twitter, LinkedIn and Facebook profile, and it will pull relevant information into the Marketing Automation system. Social Media ROI.

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Eloqua Experience 2010

LeadSloth

During their presentation they set up a simple webinar campaign on the fly. Eloqua has more information about this in a blog post. Here is a preview: Eloqua 10 Campaign Builder (click to enlarge). I attended the session with Siteworx, an early adopter of Eloqua 10. They are raving about Eloqua 10. That was very intuitive.

Eloqua 100
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Lead Nurturing Checklist for Marketing Automation

LeadSloth

If a lead registers for a technical whitepaper, send more technical information or invitations for technical events. The best offers are whitepapers, webinars, ebooks, blog posts, analyst reports, or any other educational resources. For new leads, you want to ask enough information so you know what they are interested in.

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B2B Pay Per Click Advertising

LeadSloth

Terry: Yes, some do – and yes, we certainly can and do use that to inform our target cost/lead for various clients. Jep: What kind of conversion offers (whitepapers, webinars, trials, etc.) Terry: Trials, then webinars, then white papers. Jep: Do some of your clients use lead scoring together with PPC advertising?