Digital B2B Marketing
MAY 22, 2012
Doing it effectively requires creating content prospects want in a format that is easy to engage with while capturing the information you need. In contrast, the spread for ebooks, webcasts and podcasts is less than 3x. Only 40% share webcasts. Key Takeaway: Use your content to educate and inform, not sell.
Digital B2B Marketing
DECEMBER 20, 2011
The content you are using for lead generation is expected to be valuable, you only need to establish the information’s relevance to the audience. Not only do people trust the information will be valuable, they believe it is information they need to have to stay on top of their category.
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Digital B2B Marketing
SEPTEMBER 10, 2013
Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. For more information on purchasing lists, see Buying B2B Email Marketing Data: Challenges and Recommendations. So should you rent, buy or build an email list?
Digital B2B Marketing
AUGUST 23, 2012
Your lead scoring is excluding a valuable segment of your audience and you have the information you need to identify the issue! Explicit provided information, such as a timeframe to purchase, role in the purchase process or existing solutions. Let’s look at lead scoring, personas, and the connection that needs to be made.
Digital B2B Marketing
MAY 31, 2012
You have seen the registration forms that go on and on, asking for information about an individual’s role in the buying process, project budget, timeline and more. Individuals simply are not willing to share this much information , and sometimes they do not expect to share any information at all.
Digital B2B Marketing
MAY 3, 2012
In enterprise technology, publishers like IDG , Information Week and TechTarget have nearly turned these programs into a science, with guaranteed leads volume and a myriad of filtering and qualification options driven largely by email and newsletter promotions. A perfect way to promote whitepapers and webcasts.
Digital B2B Marketing
MARCH 19, 2012
Rallying an organization accustomed to producing product information sheets, webcasts and white papers around creating content that is optimized for search, easy to consume, timely and worth sharing is a difficult organizational change. The New Inbound Marketing Content Requirements. Timely Content is a Key Opportunity.
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