Convince & Convert

OCTOBER 15, 2013

Companies like Zynga, who were able to take early advantage of the social network’s viral potential, grew into multi-million dollar entities over a period of weeks. We were all new; brands and common users alike saw shares and invites as the path to virality, and for a time, it seemed to work. Brands Want Virality.

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Viral Marketing Facebook User-Generated Content Multi-Channel 146

Webbiquity

MAY 27, 2015

There are a lot of resources online that can help you move from newsjacking – “stealing” potentially viral news items before they become viral – to creating potentially viral news yourself. Facebook allows you to get more granular by creating different layers according to demographic information.

Viral Marketing 100

Viral Marketing PPC PR Content 100

Martech Advisor

AUGUST 30, 2019

In this article, we look at three viral marketing campaign examples and what they imply for marketers. Viral Mobile Marketing Campaign Examples and What You Can Learn From Them. When Behr wanted to give its customers an interactive and informative product experience, it teamed up with IBM for its AI-based advertising capabilities.

Viral Marketing 85

Viral Marketing Mobile Marketing Campaigns Examples 85

6sense

NOVEMBER 11, 2021

We are advocates of privacy by design and secure lifecycle management of information, end-to-end. The post Data Collection, Privacy, and Security with Viral Bajaria, CTO & Co-Founder appeared first on 6sense. The latest version of our privacy policy can be viewed here.

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Privacy Viral Marketing Work Management Privacy Policies 62

Walker Sands

OCTOBER 23, 2019

But in a world of information-overload, it can be difficult to break through the noise and have your content take off. To help get you started, here are some key takeaways from the book on how to effectively harness social influence and word-of-mouth to create viral content. People don’t just value practical information, they share it.

Viral Marketing 40

Viral Marketing Tips Word of Mouth Content 40

The Effective Marketer

APRIL 26, 2012

Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). Becker, tries to get some of the contradictions resolved when it comes to what makes something “ go viral “ 4 Critical Factors for Viral Success.

Viral Marketing 100

Viral Marketing Social Networks Content Network Marketing 100

The Effective Marketer

JULY 13, 2011

Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. But sometimes the “viral” element more closely resembles the bad kind, the on that kicks you in the teeth and puts you out in bed for a week. That’s what this next episode of his viral marketing gone wrong reminds me of.

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Viral Marketing Planning Bandwidth Landing Pages 100

Marketing Insider Group

AUGUST 1, 2023

Virality Rate Your virality Rate lets you know how much your content is resonating with your audience. And, a high Virality Rate can help spread the word about your brand, products, or services to a wider audience. Measuring Virality Rate is pretty straightforward.

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Social Media Cost Per Click Cost Per Thousand CPM 218

Hubspot

JULY 7, 2017

What makes a video viral ? According to Dictionary.com , to go viral means to become “very popular by circulating quickly from person to person, especially through the internet.” So not only have we hand-picked our favorite viral marketing videos below -- we’ve also explained what we believe makes them so effective.

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

Hubspot

MAY 24, 2016

Trying to go viral? While the success of a viral post often hinges on chance, my team at Alexa set out to uncover some of the common characteristics of viral content to help others inform their content strategies. Measuring the Effects of Virality: An Analysis of 4 Unique Viral Posts.

Viral Marketing 50

Viral Marketing Analysis Opinions Creativity 50

Marketing Insider Group

DECEMBER 8, 2021

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. These types of insights can inform all content marketing. The thing with B2B marketing is that it’s not really a bright and shiny object.

Enterprise Management 313

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 313

RebelMouse

JUNE 15, 2017

It's awesome when your content takes off and starts to go "viral." your post is going viral and by how much it is over-performing. This is the best time to spend a little money on a viral hit. Join RebelMouse for more viral moments. Happy viral moments, Rebels! Consider doing an ICYMI follow-up post on social.

Viral Marketing 41

Viral Marketing Blast Campaigns Content Social Networks 41

The Lead Agency

APRIL 14, 2024

Finding the right information is tricky. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. The more informative content you have, the more attractive you look to your prospects.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Contently

JANUARY 20, 2023

The campaign was informative, inspiring, and relatable to the audience. The song quickly went viral and received over 17 million views in the first year. “Word of mouth” marketing is key for creating community and virality. Awareness Beyond trust, UGC can also increase brand awareness and reach.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Contently

SEPTEMBER 6, 2016

At Denizen , they’re used to make viral videos. That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. It gave us a shorthand to point out that, on a consistent basis, the decisions we make are well informed.”

Viral Marketing 60

Viral Marketing Paid Search Agency Youtube Ad Agencies 60

Tomorrow People

JULY 21, 2021

For example, avoid asking for too much information up front, such as payment details or long-winded questions about intent or company characteristics. Ease-of-Use and In-Built Virality. In-built virality means the product should organically encourage customers to share it and involve other users.

Product 156

Product Marketing & Strategy Lead Ranking Viral Marketing 156

illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. You can view the full case study here for more information. When you think of TikTok, what’s the first thing that comes to mind?

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Barriers Branding Brand Identity Content 127

SocialPilot

FEBRUARY 26, 2024

This formula filters content based on your connections, interests, relevance, and engagement, bringing you the most informative and interesting newsfeed. As more and more people are posting, there is a need for a clever assistant to make sure only the content that matters goes viral. No one likes to come across irrelevant content.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

LeadSquared

SEPTEMBER 23, 2016

It had gone viral. I have heard that great content is the soul of everything viral. Does it make you curious, leaves you surprised, evokes emotions, provides information or all of that? Does it make you curious, leaves you surprised, evokes emotions, provides information or all of that? But what is great content?

Viral Marketing 52

Viral Marketing Landing Pages Content Linkedin 52

Adobe Experience Cloud Blog

APRIL 12, 2016

As a consumer, it’s likely that you know this already and have given up pieces of your personal information for something in return. According to eMarketer, when US internet users were asked what would motivate them to share personal information with brands: 100% of respondents would share personal information for cash rewards.

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

SnapApp

SEPTEMBER 12, 2011

Viral Lift. viral marketing.?? SnapApp is built to be, among other things, a viral marketing engine, incorporating the same viral marketing tactics we used as a publisher. The portion of traffic resulting indirectly from viral sharing, rather than from direct promotion is known as the ?viral viral lift?

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Marketing Insider Group

JULY 3, 2023

Not only that, but you’ll get new views by having information that deals with the current concerns of your target audience. The Trending Now section uncovers the most viral posts from the previous 24 hours. Why You Need To Find Current Trending Topics Content quality and quantity are critical for ranking well on search engines.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

LeanData

MARCH 8, 2023

Today we’re pulling back the curtain to show how the LeanData RevOps team deploys one of our go-to-market (GTM) outbound plays we call “Virality 2.0.” What is Customer Virality? Just like a good TikTok video, every tech company wants their product to take off and go viral. Evaluate, Iterate, Repeat Upon launching Virality 2.0,

Marketing Analytics Tools 52

Marketing Analytics Tools Viral Marketing Paid Search Agency Outreach 52

Contently

MARCH 2, 2023

Be Fun and Informal—Reels Are Not Ads Instagram users are there for fun. At least for now, Beyonce or Harry Styles won’t help you go viral. Example : This Reel from Later Media is conversational, informal, and educational. Don’t steal ideas, but use the competition to help spark new perspectives.

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Relevance Branding Brand Identity Verticals 152

Hubspot

MARCH 26, 2019

Additionally, it's critical you format your description to ensure you put the most important information first -- as Peters advises, "The first 200 characters are above the 'more' fold on the description box, so if you want your CTA/link to be seen by the most people, keep it within the first 200 characters.".

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

Marketing Insider Group

JANUARY 24, 2023

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. These types of insights can inform all content marketing. But one thing that B2B brands can capitalize on is influence.

Enterprise Management 200

Enterprise Management Marketing & Strategy Marketing Strategy B2B Marketing 200

Martech

MAY 31, 2023

While there are specific references to 6sense’s products, plenty of information is applicable regardless of whether a company uses that platform. In “Traffic,” he starts in the 1990s and follows several prominent people who helped spark and mold the trends, tactics and platforms that allow people to go viral today. No Cold Calls.’

Work Management 100

Work Management Viral Marketing Marketing Management Cold Calling 100

Martech

OCTOBER 30, 2023

Here are some tips to help you get started: Embrace the informal and fun tone: TikTok is all about authenticity and entertainment. Regularly posting fresh and engaging content will help you build a loyal following and increase your chances of going viral. Avoid coming across as too corporate or salesy.

Campaigns 90

Campaigns Top of Funnel Best Practices Marketing AI 90

Content Standard

JANUARY 27, 2016

Digital marketers are familiar with the basic building blocks of virality: Online content that’s highly emotional, timely, and sharable can catch fire across the Web. The Psychology Behind Virality. Information Gap Theory. But that’s not the full story. Here are four factors at play: 1.

Viral Marketing 40

Viral Marketing Cable Content Impressions 40

Marketing Insider Group

JUNE 12, 2023

Remarkability doesn’t depend on the information being long and complex, either. A tweet or short video can go viral and serve as a piece of remarkable content. Organize your articles well and keep the information brief and digestible for readability. Simply put, remarkable work is above average and worth taking note of.

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Content Act-On Viral Marketing Fulfillment 233

Contently

NOVEMBER 3, 2021

I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” As a content marketer, what’s my responsibility to double-check that information cited in a third-party article is accurate? Note all third-party-sourced information via hyperlink or comment.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

seo.co

JANUARY 1, 2023

To create an effective infographic, today’s website owners need to conduct a large amount of research so that they can present new and quirky information in an engaging way. Think of an infographic not just as a way to virally communicate with outside users and websites, but also as a way to engage in product placement.

SEO 98

SEO Viral Marketing Statistics Case Studies 98

Lead Forensics

JANUARY 26, 2024

So too is Hotmail, who added a simple line to their emails “…get your free email at Hotmail” and saw their product go viral and quickly spread. Be Data Driven Data and information rule everything these days. There is no way around using data to inform your decisions and shape the future.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Optinmonster

OCTOBER 31, 2023

Amidst this sea of information, the headline guides readers to the content that matters most. Relevance The headline should accurately reflect the content it precedes, ensuring that readers receive information that aligns with their expectations set by the headline. Misleading headlines can lead to high bounce rates.

Click Rate 98

Click Rate Examples Lead Ranking Work Management 98

Contently

SEPTEMBER 20, 2022

.” While many top-performing pages in the report were re-sharing sensationalized content or misinformation related to political issues, the lack of consequences faced by those page admins demonstrated the ease—and potential value—of plagiarizing viral content to reach a larger social audience. Look at the optics.

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Ethics Social Media Trends Copyright 121

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment.

SEO 93

SEO Viral Marketing Keywords High Quality Lead 93

Optinmonster

FEBRUARY 11, 2024

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. Here’s another example from our own company. Here are some more examples of free tools for inspiration.

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Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 91