Webbiquity

AUGUST 6, 2019

Since (obviously) no business wants to be hacked, you might be surprised to learn that very few SaaS vendors take all the necessary steps to protect their users. And knowing the right questions to ask of the SaaS provider is your secret weapon: Question 1: Does the SaaS vendor have publicly published security policies?

Enterprise Management 170

Enterprise Management Marketing Management Budget Programs Buy 170

Webbiquity

SEPTEMBER 28, 2020

This is a security standard that is in place for all businesses and organizations that handle cardholder information. You should not employ vendor-supplier defaults for safety parameters, such as system passwords. Maintain an information security policy. You must maintain a policy that addresses information security.

FAQ 253

FAQ Enterprise Management Marketing Management Business 253

Webbiquity

MARCH 15, 2022

This is especially true for B2B vendors, as the buyer’s journey is often complex — one purchase can be months in the making and require input from multiple decision-makers. Search for information: The buyer uses tools like Google and their professional network to research possible solutions to their problem. You Use the Right Tools.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Webbiquity

MAY 12, 2020

They want sensitivity to current conditions, but also straight talk from vendors about how they can help. Asked if it’s appropriate for B2B vendors to be marketing their products and services right now, a whopping 81% of buyers acknowledge that business has to go on—they just want marketers to be more sensitive. Focus on helping.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

Webbiquity

MARCH 30, 2021

While safety was the primary reason for this shift initially, the ease of self-service and remote interactions have enduring appeal for buyers in accessing information and services. The form can ask prospects for their information and whether they want to opt into receiving information about the product or service you are selling.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Webbiquity

NOVEMBER 9, 2021

You may also have tertiary audiences like potential investors or partners, though their information needs will likely be met by pages specifically for them. But the same fundamental information is there: who you sell to, what you sell, and why your company is different from and special compared to competitors. News Release Boilerplate.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Webbiquity

SEPTEMBER 4, 2018

The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. More than half of B2B buyers say they expect the same user-friendly online buying experience from B2B vendors they get from consumer websites. Be genuine with them.

Marketing AI 202

Marketing AI Enterprise Management eCommerce Work Management 202

Webbiquity

JANUARY 19, 2023

The amount of research and comparison done before making a purchase decision is also often much greater in business contexts due to a need to make an informed choice with long-term implications. As such, B2B vendors must be prepared to provide discounts or other incentives for large orders.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Webbiquity

JULY 21, 2020

Click360 combines website visit data with the information in your CRM system to help predict which leads are ready to buy and how you can best move them through the sales cycle. It simplifies finding direct contact information, keeps all of your outreach process in one platform, and provides analytics to track results.

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

Webbiquity

JUNE 20, 2017

Data can be used to improve the account selection process by providing you with the information needed to develop an ideal customer profile (ICP). Leading vendors will typically provide potential customers with a free trial, a data sample, or a complimentary data analysis. Visit zoominfo.com for more information.

Account Based Marketing 229

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 229

Webbiquity

AUGUST 4, 2020

Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch? Is your information unique? However, the vendor is addressing these, pricing is attractive, and a 30-day free trial mitigates risk. Several elements determine the success of your webinars.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Webbiquity

MAY 4, 2020

Segment your audience so that you can send information and emails based on subscriber demographics. Informing them about new deals. Each of these vendors provide email marketing software with different features, capabilities, and pricing. Here are some key tools you can use through Constant Contact. Final Remarks.

Marketing Automation Services 284

Marketing Automation Services Email Marketing Marketing Management Tools 284

Webbiquity

JUNE 26, 2018

To optimize your event marketing investment, make a professional display vendor part of your ecosystem of event technology and service providers. These organizers often offer vendors (like you) the opportunity to be part of their coordinated social media efforts. Failure to Incorporate Social Media.

Trade Show 211

Trade Show Social Media Display Vendors 211

Webbiquity

APRIL 10, 2018

Buyers are conducting more detailed ROI analysis before making a purchase decision (77%); using more information sources for research and evaluation (75%); and increasing the number of buying group members (52%). Engineers view Google as the most valuable content resource, followed by vendor websites. Business2Community ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

APRIL 5, 2022

The use of content marketing continues to grow because high-quality content has value, to both vendors and their prospective customers. When you respect that by keeping your prose crisp and using only as many words as required to communicate your ideas or information, your writing is easier to understand and digest. Colloquialisms.

Copywriting 327

Copywriting Marketing Budget Budget Programs B2B Sales 327

Webbiquity

FEBRUARY 20, 2020

Sales enablement, defined by Gartner’s glossary as, “the activities, systems, processes, and information that support and promote knowledge-based sales interactions with clients and prospects,” involves creating and implementing a systemic approach to sales. 4: Create Customer Calls That Provide Results.

Work Management 311

Work Management Video Marketing Marketing Strategy Marketing & Strategy 311

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. With B2B marketing, it’s all about value. People have lots of choices. What makes your product or service more valuable than your competitors?

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

FEBRUARY 1, 2018

Always think about the information needs and interests of the audience first; don’t just deliver an extended product pitch. Moreover, organizers greatly appreciate vendors and exhibitors that take the initiative to host these types of functions during these gatherings.

Trade Show 186

Trade Show Contingency Planning Conference Vendors 186

Webbiquity

NOVEMBER 19, 2019

Overbearing federal government-required disclosure: If you take advantage of any of these incredible offers, I may receive an extraordinarily modest commission from the vendor. Here are some of the most remarkable offers to jump on. Doesn’t cost you any more, helps support this blog (thank you!). Video Editing.

Tools 238

Tools Amazon Paid Search Agency Small Business Marketing 238

Webbiquity

JULY 19, 2018

Make sure you obtain all information you will need from the trade show organizer. Make sure you are on the list to receive information about who will be attending the trade show. Similarly, make certain that you will be updated on who the other vendors will be at a particular trade show. Two Months Out.

Trade Show 133

Trade Show Work Management Marketing Management Business 133

Webbiquity

NOVEMBER 18, 2021

Today’s B2B buyers are time-strapped and overwhelmed with information, making sales harder than ever. A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides. Sponsored post. What is a Trigger Event? Image credit: Diego PH on Unsplash.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Webbiquity

DECEMBER 4, 2018

Sales teams are in the best position to inform marketers of the language prospects are using, while marketers are best able to create and develop messaging that takes the language into consideration. This helps to build trust as customers value organizations that share information. Put Solutions Above Sales. Conclusion.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

Webbiquity

JULY 13, 2012

Security of information starts with the individual. The SECURE IT Act specifies ways that businesses and government can share information more readily. There will be incentives to share information with the federal government about any potential cyber threats detected. Guest post. The SECURE IT Act.

Godaddy 100

Godaddy Work Management Act-On Privacy 100

Webbiquity

DECEMBER 10, 2013

Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed. eMarketer ). ” ( Social Media Today ).

Statistics 100

Statistics SMB Content Marketing Planning 100

Webbiquity

MARCH 28, 2017

Finally, the Marketplace will list noteworthy vendors I’ve chosen to affiliate with. Looking for practical guidance and useful information about martech strategy and evaluation? It’s not likely to be the first place marketers go to look for tools—but hopefully will sometimes be their last stop.

Resources 100

Resources Practices Distribution Vendors 100

Webbiquity

JULY 5, 2016

Rather than a desperate bombardment of information (some of which will hopefully stick), a sales presentation should be a sales conversation, says Jacquelyn Smith of Forbes. This builds trust and positions you as a potential business partner, rather than simply a vendor. Striking Out. First and foremost, ditch the the “sales pitch.”

Comparison 172

Comparison Storytelling Press Contact Marketing 172

Webbiquity

NOVEMBER 6, 2018

Their feedback form is three questions—plus the option to provide more information if you’ve really got something, good or bad, to tell them. Keep in mind you aren’t the only vendor sending surveys to this individual. with data they should already have? Who does it right? Sam’s Club. Keep it short. .

Enterprise Management 178

Enterprise Management Work Management Marketing Management Customer Surveys 178

Webbiquity

MARCH 8, 2016

Because content marketing is increasingly essential (buyers now complete two-thirds of their purchase journey online before ever contacting a vendor) and popular (90% of B2B buyers say online content has a “moderate to major effect” on their selection process), spending on content marketing is expected to nearly double by 2019.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Webbiquity

JUNE 17, 2014

In less than a generation, information has gone from being scarce to overabundant. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. Statements like ‘driver of innovation’ or ‘leader in our field’ are over done and past their prime.

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

Webbiquity

JULY 9, 2012

This is particularly true when the vendor is relatively small compared to the client organization. Some even go so far as to write restrictions on any sort of publicity into their purchase agreements, or fire employees who publicly endorse vendor suppliers. Image credit: Carla Zanoni. AT&T or Verizon).

Case Studies 100

Case Studies Case Study Paid Search Agency B2B 100

Webbiquity

AUGUST 12, 2012

Yet at the same time, marketing and sales professionals now have access to far more data about what types of information buyers are seeking, where they are looking, what questions they are asking and what sources catch their attention, than ever before. ” Provide prospects with multiple methods for direct contact.

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

Webbiquity

NOVEMBER 8, 2012

Shareaholic, a content discovery and sharing tools vendor, yesterday announced Shareaholic Channels , a new way to find the most relevant, fresh content based on topic. Fashion & Beauty. • Social Media Marketing. Personal Finance. .” Check it out !

Curation 100

Curation Blogger Content API 100

Webbiquity

NOVEMBER 27, 2018

But the brevity and informality of Twitter makes it more likely that the people you follow will follow you back. LinkedIn is viewed as the leading platform for business professionals, but it’s harder to build a large network there: many users are (understandably) hesitant to accept connection requests from complete strangers there.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Webbiquity

JANUARY 15, 2010

Once they developed a short list of vendors for consideration, they contacted the companies (using phones, which were connected via wires) and the companies sent them (printed) sales collateral by mail (postal, that is). Marketing and sales were still largely in control, but buyers were entering sales cycles with more and better information.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Webbiquity

JUNE 11, 2019

Staying informed in the industry is key to being able to bring new and exciting elements to our clients events. That’s a long time for a vendor/client relationship to last! Continued networking, doing events with amazing results, and keeping clients and attendees happy lead to long term relationships and returning business.

Work Management 177

Work Management Marketing Management Word of Mouth Paid Search Agency 177

Webbiquity

FEBRUARY 14, 2010

It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. Prospects no longer rely on sales people and marketing collateral for information; most of their research is now done before they ever make contact with a sales rep. Privately held and self-funded, Manticore has grown at a 50+% clip since 2005.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Webbiquity

DECEMBER 5, 2011

Nearly every industry has its own specific directories and syndication sites as well; for example, B2B Marketing Zone for B2B vendor and influencer blogs, and Social Media Informer for social media-related blogs. Technorati and AllTop are two of the general-topic blog directories.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100