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Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit

Content Standard

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

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B2B buyers see persistent problems with tech vendors

Martech

B2B buyers’ pain points when dealing with technology vendors have persisted — and in some cases, worsened — over the last year, according to Hero Digital’s annual B2B Buyer Report. The persistent pain points include: Inconsistent product or service information across channels (45%). Graphic from Hero Digital B2B Buyer’s Report.

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Privacy Compliance: Finding a B2B Data Vendor You Can Trust

Zoominfo

It’s crucial that every data vendor in your tech stack is compliant with both local and global privacy laws. Working with a non-compliant data vendor runs the risk of serious fines, negative publicity, and being forced to rebuild your database from scratch. To put it simply, their risk is your risk.

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What Is Vendor Sprawl?

Salesforce Marketing Cloud

This is known as vendor sprawl. Vendor sprawl, also known as technology bloat, occurs when businesses have software application redundancies across different departments, creating many inefficiencies. Be transparent across departments and share information. Consolidate your spend with one or just a few vendors.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements! Map out exactly what you want from a vendor and secure your event success. New footprint, reputation, integrations, and information security sections.

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Vendor Software Selection Criteria 2022

TrustRadius Marketing

One of the biggest professional commitments is the marriage between a vendor and a buyer. The software your team needs comes with a vendor relationship you’re going to foster, and like in real marriage you need to choose the right one. What is the Vendor Selection Process? Our Tips For Vendor Selection Criteria.

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New! Comprehensive overview and deep-dive into account based marketing vendors: the Marketing Vendor Spotlight Report on ABM

B2BMarketing.net

Making the right martech choice to enable account-based marketing just got an awful lot easier with the launch of B2B Marketing’s first Martech Vendor Spotlight Report , which focused on the ABM category. Martech is increasingly proving critical to achieve this, and there’s nowhere better to evaluate the vendors than in this report.”

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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. What’s involved in their maturity process?

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Put Your Data to Work: The Complete Playbook

From search engines to navigation systems, data is used to fuel products, manage risk, inform business strategy, create competitive analysis reports, provide direct marketing services, and much more. A comprehensive Request For Proposal (RFP) checklist – to ensure you are asking the right questions before selecting a vendor.