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Everything Technology Marketing

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Marketing Automation Trends - Download the Report

Everything Technology Marketing

How do marketers evaluate marketing automation vendors? We received over 900 survey responses and distilled the survey findings into an easy to digest, information-rich report - you can download it right here. What marketing automation benefits do marketers expect? How do marketers measure ROI of investments in marketing automation?

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5 Steps to B2B Marketing Success

Everything Technology Marketing

By Holger Schulze Major shifts are taking place in B2B marketing that started a few years ago but have accelerated in recent months – in the marketplace as well as inside vendor organizations. Prospects and customers are becoming more sophisticated and better informed than ever before. And today’s customers are busier than ever.

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The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

It is now harder than ever for B2B vendors to get the attention of our audiences. Power Shift Knowledge is power, and the balance of power is clearly shifting from vendors to the customer. They educate themselves on the nature of their business problem, possible solution options, available vendors and products.

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5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

Remember that social media is all about conversations, and sharing interesting information with people you trust. At the same time B2B buyers are actively seeking guidance and information on how to solve specific problems, how to evaluate available solution options, and to learn about peers’ experiences with a vendor.

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New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

And many thanks to the co-sponsors of the B2B Lead Generation Report: IDG Enterprise | [link] IDG Enterprise brings together the unique brands (Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld, CFOworld and CITEworld) to serve the information needs of our IT and security-focused audiences.

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B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

Price Sensitivity Do you position your product in segments that are price sensitive and invite vendors to complete on price or segments that pay a premium for a solution that is highly differentiated? Motivation-based segmentation also needs to inform and shape the scoring model you use for marketing automation.

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A Simple B2B Marketing Framework

Everything Technology Marketing

This way you increase customer centricity and make sure that strategy and tactics are mapped to the buying process your customers perform (stages: unawareness, pain recognition, understanding how to solve the problem, identifying and selecting the right solution and vendor, validating the choice and acting on it).