Paul Gillin

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Social Marketing Wisdom from the Insurance Industry – Really

Paul Gillin

The goal was to get people talking about financial stability and have a chance to win the popular board game; Hosted a Twitter chat about Halloween safety. The insurance company’s YouTube channel has had more than five million views, many for its TV commercials. YouTube has been one of its early successes. “We

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When Bad News is Good

Paul Gillin

Twitter is recording about 10 tweets per minute mentioning the author’s name. YouTube views are over 1 million. This new fact of life frustrates many of us who believe our work to be thoughtful, serious and worthy of informed debate. As of this moment, his book is the top seller on Amazon.

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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. It uses apps for Twitter, YouTube, Flickr and Foursquare to pull its content from other social networks into Facebook.

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Weinberger Wisdom

Paul Gillin

For example, on Wikipedia you can always find out why an item of information is there. The most popular stuff on YouTube is about humans screwing up. It’s not clear where we will get that kind of information in the future. The social media generation now expects important information to find them.

Web 2.0 50
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Oracle’s Updated Social Media Policy

Paul Gillin

Twitter, social networking sites). The Oracle Code of Ethics and Business Conduct and Oracle’s corporate policies–including the Acceptable Use Policy, Information Protection Polic y , and Copyright Compliance Policy–apply to your online conduct (blogging or other online activities) just as much as they apply to your offline behavior.

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Five Lessons From the Web 2.0 Summit

Paul Gillin

and Twitter. This is one reason we’re seeing a race by B2B marketers in particular to give away tactics and information that were once their source of competitive advantage. and Twitter. I had a chance to attend the recent Web 2.0 Here are five key insights I took away. It’s the only way to get prospects to pay attention.

Web 2.0 50
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Oracle’s Social Media Policy

Paul Gillin

Twitter, social networking sites). The Oracle Code of Ethics and Business Conduct and Oracle’s corporate policies – including the Acceptable Use Policy, Information Protection Policy, and Copyright Compliance Policy – apply to your online conduct (blogging or other online activities) just as much as they apply to your offline behavior.