Digital B2B Marketing

JUNE 14, 2011

Here is how you can use this information, using my own account Twitter account as an example: My target audience is marketing. Over the last 24 hours, here are a few of the Switchboard statistics from the links I have shared via Twitter: 64% of clicks are from people in marketing. 40% of clicks are from micro companies.

Social Media 100

Social Media Media Curation Ideal Customer Profiles 100

Digital B2B Marketing

APRIL 28, 2011

Mashable : Twitter is huge, LinkedIn isn’t even included. Jay Baer’s Convince & Convert : Twitter leads today, LinkedIn is growing. Unless your audience cleanly matches a common research segment, there is likely limited information available about what social networks they are actively engaged with.

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Digital B2B Marketing

OCTOBER 25, 2011

Ever wonder how much traffic social media A-listers and publishers drive with their own Twitter stream? Using bit.ly, you can often see this as well as a wealth of other information, such as what content someone shares and even what accounts they manage. If you know me, you probably know that I am part analyst, [.].

Social Media 100

Social Media Traffic Media Twitter 100

Digital B2B Marketing

MARCH 12, 2014

It isn’t because it was widely shared on Twitter or LinkedIn. Your broad category content, the content that often pulls in the largest audience, gives you very little information on its own about the individual’s intent. Instead, give someone a real reason to share the information. It is very similar with content.

Intent 100

Intent Long Tail Marketing Marketing Automation Services Content 100

Digital B2B Marketing

SEPTEMBER 27, 2011

Facebook, Twitter, Google+, LinkedIn and various niche platforms will be potential ways to nurture prospects, in the environment each prospect chooses. Share your view below or with me on Twitter ( @wittlake ). You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Demand Generation 100

Digital B2B Marketing

FEBRUARY 28, 2012

If you are focused on what your B2B target audience has done in the past or is doing today, you will miss new opportunities like the Internet (2000), Twitter (2009) or Pinterest (2011) to connect with your audience. Share your perspective in the comments below or with me on Twitter ( @wittlake ).

Twitter 100

Twitter B2B Marketing Internet Marketing Course 100

Digital B2B Marketing

SEPTEMBER 20, 2012

Priorities, pain points, information sources, buying process, motivations and roles are key pieces of information. Information on their consumer profile is far less valuable in a B2B context. Looking for more information on creating and using B2B buyer personas? Keep personas focused on the business environment.

Buyer Personas 100

Buyer Personas B2B Marketing Paid Search Agency B2B 100

Digital B2B Marketing

FEBRUARY 14, 2012

These are some of the questions we tackled on B2Bchat on February 8, 2012, and I had the privledge of moderating the discussion on Twitter. Highlights from the Twitter chat are below, or you can view the summary here on Storify. Or do marketers need to build microsites to support demand generation effectively?

Demand Generation 100

Demand Generation Demand Generation Marketing Websites 100

Digital B2B Marketing

SEPTEMBER 27, 2011

Facebook, Twitter, Google+, LinkedIn and various niche platforms will be potential ways to nurture prospects, in the environment each prospect chooses. Share your view below or with me on Twitter ( @wittlake ). Marketing automation platforms will respond with extended support for social media contact channels.

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Social Media 100

Digital B2B Marketing

JUNE 11, 2012

Done well, it can make you a recognized resources for news and information and keep you in front of your audience. You respect their opinion of sources and value the skill they have at discovering and delivering the right information. Everyone else is already curating Look at Twitter, LinkedIn industry groups or Facebook pages.

Curation 100

Curation B2B Thought Leadership Thought Leadership Emarketing 100

Digital B2B Marketing

JUNE 1, 2011

You jump into the middle of conversations on Twitter, forums, LinkedIn groups and elsewhere, pitching a solution before you even know what the problem is. Share information from others freely. Like, comment on, or retweet good information, insight or entertainment from others. The point is: don’t focus on yourself.

Social Media 100

Social Media Work Management Marketing Management Media 100

Digital B2B Marketing

SEPTEMBER 13, 2011

Mobile is extending the always on, at our fingertips information environment. Without full and extended focus on information, our ability to consume, process and consider the full implications of information is reduced. Marketers must deliver increasingly prescriptive information that requires less critical thought.

Television marketing 100

Television marketing Mobile Marketing Buzz Lead Ranking 100

Digital B2B Marketing

MAY 20, 2014

According to Google, progressive profiling is “a method of asking questions incrementally, gathering more information about a prospect over time.” Marketers bury critical information they need to identify a prospect in the second, or even the third, form. Let me know in the comments below or on Twitter ( @wittlake ).

Profiling 100

Profiling Marketing Automation Services Demand Generation Agencies Demand Generation 100

Digital B2B Marketing

AUGUST 26, 2013

Will LinkedIn allow this information to be used by advertisers? Will LinkedIn use this information to refine the companies to follow suggestions, boosting company following and increasing the value of corporate social media activity on LinkedIn? Share your view in the comments below or with me on Twitter ( @wittlake ).

Linkedin 100

Linkedin DemandBase Eloqua Privacy 100

Digital B2B Marketing

SEPTEMBER 24, 2013

Solutions similar to AdID will be announced by Facebook, Twitter, and a handful of other major players, leveraging their access to first party cookie spaces. and Chango collect information about what you search for and that information is sold and used to target advertising. What does this have to do with big data?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Digital B2B Marketing

DECEMBER 6, 2011

If you regularly share via Twitter, consider Twylah also. Neal Schaffer’s ( @NealSchaffer ) post has additional information: Twitter SEO? Share your advice in the comments below or with me on Twitter ( @wittlake ). and GetCurata can bring content you find onto your site. Think Twylah.

Google 100

Google Curation Marketing Management Twitter 100

Digital B2B Marketing

DECEMBER 6, 2011

If you regularly share via Twitter, consider Twylah also. Neal Schaffer’s ( @NealSchaffer ) post has additional information: Twitter SEO? Share your advice in the comments below or with me on Twitter ( @wittlake ). and GetCurata can bring content you find onto your site. Think Twylah.

Google 100

Google Curation Marketing Management Twitter 100

Digital B2B Marketing

JULY 12, 2012

Here are some of the common challenges marketers face planning a B2B advertising program: The majority of research services are designed for consumer marketers and provide little information on professional roles. Twitter Streams and Content Curators What sites do people in your audience read?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B 100

Digital B2B Marketing

NOVEMBER 14, 2011

Join #B2Bchat on Twitter, every Thursday at 8:00 Eastern time, follow @B2B_chat for more information on the discussion each week. Highlights from the discussion along with my own summary and commentary are inline below. You can also see the summary on Storify. Join the Discussion Do you have a view on content marketing in B2B?

B2B Marketing 100

B2B Marketing B2B Content Twitter 100

Digital B2B Marketing

NOVEMBER 14, 2011

Join #B2Bchat on Twitter, every Thursday at 8:00 Eastern time, follow @B2B_chat for more information on the discussion each week. Highlights from the discussion along with my own summary and commentary are inline below. You can also see the summary on Storify. Join the Discussion Do you have a view on content marketing in B2B?

B2B Marketing 100

B2B Marketing B2B Content Twitter 100

Digital B2B Marketing

JUNE 2, 2011

Current information is critical when I’m looking to stay abreast of the industry. Noting the launch of Twitter lists today isn’t helpful. And they have become recognized as a leader not for offering a simple solution, but for offering valuable information. Consumable. Accessible. That is stage zero content.

Buying Cycle 100

Buying Cycle B2B Thought Leadership Content Hubspot 100

Digital B2B Marketing

JULY 26, 2011

For an example of this influence, see the bio I use on Twitter. Although my focus on numbers has evolved, in business, information still fuels me. Almost all of our information comes from online and old fashioned books. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

Paid Search Agency 100

Paid Search Agency Planning Advertising Agencies Ad Exchange 100

Digital B2B Marketing

SEPTEMBER 22, 2011

Today, B2B marketers use content to meet the information needs of their audiences. The choice someone makes provides information about the type of content they are interested in or the stage in the buying cycle they are at. Share your view on this approach below or with me on Twitter ( @wittlake ). Circle Back.

Planning 100

Planning Content Marketing Webcast Content 100

Digital B2B Marketing

JULY 31, 2012

Delivering Valuable Information Marketers have been blinded by the mandate to create content. Buyers need information. Content is the package that makes your information attractive, discoverable, consumable and sharable. Your information and solutions need to be available and easily discoverable whenever buyers are interested.

B2B Marketing 100

B2B Marketing Planning B2B Demand Generation 100

Digital B2B Marketing

MAY 25, 2011

Both Facebook and email are used by companies to distribute information. However, sharing content or a link on Facebook or Twitter is not only appropriate, it is welcomed. Facebook is (part of) Email Marketing 2.0. The most important part of the heading isn’t Facebook, it is Email 2.0. Email Marketing 2.0

Facebook 100

Facebook Email Marketing Marketing Proposals Paid Search Agency 100

Digital B2B Marketing

JUNE 19, 2012

Social Informs and Connects In the same research, 84% of respondents report using social networks to keep up with trends and stay connected. Providing information as a service to your audience is at the heart of inbound marketing , it is no wonder this is such as important shift for marketers to make!

Social Media 100

Social Media BtoB Media B2B 100

Digital B2B Marketing

DECEMBER 4, 2012

Here are three examples of how marketers will be able to use this information to improve their social media marketing programs. Share your view in the comments below or with me on Twitter (@wittlake). Image by Lily15 (Hungarian Wikipedia) CC-BY-SA-3.0 via Wikimedia Commons.

Wikipedia 100

Wikipedia Social Media Hubspot Sample 100

Digital B2B Marketing

MARCH 19, 2012

Rallying an organization accustomed to producing product information sheets, webcasts and white papers around creating content that is optimized for search, easy to consume, timely and worth sharing is a difficult organizational change. Join the Discussion Join #B2Bchat every Thursday at 8:00 PM Eastern time on Twitter.

Inbound Marketing 100

Inbound Marketing B2B Marketing B2B Webcast 100

Digital B2B Marketing

JULY 3, 2012

It Starts with Attention If you consistently discover and share information and in doing so, become a better way for people to get the information they want or need, you are providing a valuable service. As long as you continue to be a better way for those people to get the information you share, you will keep their attention.

Curation 100

Curation Lead Scoring Lead Ranking Thought Leadership 100

Digital B2B Marketing

MAY 3, 2012

In enterprise technology, publishers like IDG , Information Week and TechTarget have nearly turned these programs into a science, with guaranteed leads volume and a myriad of filtering and qualification options driven largely by email and newsletter promotions. Share your perspective in the comments below or with me on Twitter ( @wittlake ).

Lead Generation 100

Lead Generation Advertisements Advertising Lead Scoring 100

Digital B2B Marketing

SEPTEMBER 18, 2012

Showing the Right Offer Information about your online behaviors and interests are widely available today. For B2B Marketing For B2B marketers, Bizo provides information on the likely role and level of seniority of a visitor as well as industry and company size. Demandbase provides the specific company and company information.

Planning 100

Planning DemandBase Aggregators Ethics 100

Digital B2B Marketing

APRIL 26, 2011

Likewise, we don’t pay attention to advertising that doesn’t give us something of value in return , either discounts, entertainment or information. Social media links: Even though it is below the fold, the click rate on a link to the client’s Twitter account is 2x the top banner ad.

Advertisements 100

Advertisements Advertising Banner Ads Banners 100

Digital B2B Marketing

SEPTEMBER 2, 2014

Despite the magic of marketing automation and the ability to collect information on every mouse movement on every page of our sites, we only get a tiny window into the lives of our prospects. Share your experience or questions in the comments below or with me on Twitter ( @wittlake ). What happens when we start to fill in the picture?

B2B Marketing 100

B2B Marketing B2B Click Rate Marketing Automation Services 100

Digital B2B Marketing

AUGUST 16, 2012

Instead of making information easier to consume, many infographics make it harder to understand the information they present or even outright mislead. In particular, look at the environment key below and map that information in the infographic. If it isn’t informative, useful or entertaining, just stop.

Segmentation 100

Segmentation Statistics Internet Marketing Social Media 100

Digital B2B Marketing

AUGUST 23, 2012

Your lead scoring is excluding a valuable segment of your audience and you have the information you need to identify the issue! Explicit provided information, such as a timeframe to purchase, role in the purchase process or existing solutions. Share your view in the comments below or with me on Twitter ( @wittlake ).

Lead Ranking 100

Lead Ranking Lead Scoring Peer-to-peer Leads 100

Digital B2B Marketing

MAY 31, 2012

You have seen the registration forms that go on and on, asking for information about an individual’s role in the buying process, project budget, timeline and more. Individuals simply are not willing to share this much information , and sometimes they do not expect to share any information at all.

B2B Marketing 100

B2B Marketing Planning B2B Webcast 100

Digital B2B Marketing

JUNE 12, 2013

It educates and informs. But embrace the fact your content draws an audience looking for the information you are offering! I’d love to hear your view in the comments below, on Twitter ( @wittlake ) or on Google+. Others simply aren’t interested. Education Is About Aspiration. As it should. Take a long term view.

Lead Scoring 100

Lead Scoring Lead Ranking Buyer's Journey Leads 100