Crimson Marketing

OCTOBER 15, 2015

Today, platforms like Twitter and LinkedIn allow marketers to target ads and collect prospect data which have turned social into a more bottom-of-the-funnel direct response channel. B2B companies should focus more on LinkedIn, Twitter and Facebook, while B2C companies are better served on Instagram and Pinterest. . Of course it is.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

JULY 25, 2013

These alerts will keep you informed with news articles, blog posts, reviews and fraudulent use of your brand name right in your inbox daily. Or even worse, can spread malicious code through Twitter and Facebook direct messages with your trusted brand name on it. Marketing Tech ).

Brand Identity 100

Brand Identity Branding Domain Social Media 100

Crimson Marketing

AUGUST 19, 2013

The second factor is that the well-known “Big Data” phenomenon is radically changing the competitive landscape for marketers in the following ways: The massive increase in buyer information marketers can gather by participating in social networks. Follow Des on Twitter at descahill. Web analytics alone isn’t enough anymore.

Marketing Management 100

Marketing Management Planning Paid Search Agency Mobile Advertising 100

Crimson Marketing

SEPTEMBER 26, 2014

Web analytics will provide richer, more actionable information to businesses pursuing well-coordinated content and social media strategies, for example – as the data shows high-growth firms are doing. You can follow Sylvia on Twitter @BrandStrong. Why the disparity in results? Digital Marketing Marketing Technology'

Analytics 100

Analytics Paid Search Agency Work Management Marketing Management 100

Crimson Marketing

DECEMBER 12, 2014

Despite the promising numbers behind email marketing, many marketers made the switch to focusing more on social media strategy and spent more time developing campaigns for Twitter, Facebook, and other social marketing channels. Email marketing was somewhat forgotten, but is it dead ? The short answer is: no. First thing’s first.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

JULY 16, 2014

It takes just four hours from its inception on Twitter for a search topic to spike on Google trends. Connect the dots: Matt discusses the art and science of collecting marketing intelligence on buyers from online and offline sources and constructing online personas, without using personally identifiable information.

Doubleclick 100

Doubleclick Google SEM Ad Building 100

Crimson Marketing

SEPTEMBER 16, 2014

Author and Futurist John Naisbitt famously wrote, “We are drowning in information but starved for knowledge.” You would think that with all of this information and transparency, it would be easier than ever for companies to understand and influence customers through technology marketing. Providing The Right Information to Sales.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100

Crimson Marketing

NOVEMBER 4, 2013

85% Twitter. Twitter – 19%. 90% of B2B companies actively use Facebook in their marketing efforts, in comparison to 53% that use Twitter and 47% that use LinkedIn. . 90% of B2B companies actively use Facebook in their marketing efforts, in comparison to 53% that use Twitter and 47% that use LinkedIn. .

Social Media 100

Social Media Paid Search Agency Companies Media 100

Crimson Marketing

MAY 1, 2015

45% of #B2B marketers prefer mktg on #LinkedIn, while 20% choose #Twitter Click To Tweet. This comes about from offering helpful information in response to Tweets, posts or status updates whether or not it will obviously lead to a sale…” – Alyson Button Stone, Content Director, Pipeliner CRM.

Social Networks 100

Social Networks B2B Sales Linkedin Network Marketing 100