B2B Memes

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Want to Twitter Better? Diversify Your Pronouns

B2B Memes

.” For the most part, he’s talking to marketers, trying to get them to focus on the information their customers need rather than what the marketers most want to talk about: themselves. But as a new study suggests, the story is different on Twitter. Related posts: Do B2B Editors Get Twitter?

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Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Do you use your personal twitter account (@MaureenEditor) in your professional role as editor of Residential Design + Build ? I do manage RD+B ’s Twitter account plus my @MaureenEditor account. I also manage RD+B ’s Facebook page.

Ethics 100
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“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing. But on Twitter and his blog he ranges far more widely than what we usually think of as marketing.

Content 100
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Process vs. Product: Six New-Media Principles, No. 6

B2B Memes

By turning the process itself into the product, formerly behind-the-scenes editorial judgments can be discussed and validated, news and other information can be shared more rapidly, and inevitable errors can be more quickly identified and corrected. But they are far more dramatic in real-time formats such as live-blogging or Twitter.

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Thanks to Social Media, I No Longer Mistake Terrorists for Water Dispensers

B2B Memes

Though I think of myself as a well-informed, up-to-date kind of guy, I have a history, shared with my wife, of drifting unconsciously out of the event stream and becoming completely unaware of what’s happening in the world. Let others debate the significance of social media and whether Twitter can accelerate revolutions.

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Three Ways to Make Media More Personal

B2B Memes

Personalization means giving readers the information they want. And they don’t just want your own, original information—they want all the relevant content they can find, regardless of where it comes from. So you must point them to it by identifying and aggregating good content from other sites—even from competitive sites.

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Managing Your Career in the Social Media Era: Sources

B2B Memes

Even if the Wall Street Journal reports a scoop behind its paywall, once that information comes out—quoted, linked, blogged, aggregated, remixed, and e-mailed all over—it’s no longer exclusive and rare.”. Today, audiences are in charge and they want direct access to, and interaction with, journalists.”. What Would Google Do? , by Jeff Jarvis.