Chris Koch

OCTOBER 30, 2009

This makes sense when you consider what our IT buyers have been telling us for years: that their peers are by far their most preferred and trusted choice for information during the buying process. Use Social Media to Drive Peer Connections. What do you think? Tweet This Post.

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Chris Koch

FEBRUARY 11, 2011

We need to use analytics to quantify and manage how fast we move prospects through the buying process and to increase loyalty and trust after they’ve bought from us. I think the larger and more long-term need is for marketing to become data driven. I’d rather see a chief marketing analytics officer than a chief technologist.

Analytics 100

Analytics Paid Search Agency Marketing Management Loyalty 100

Chris Koch

MAY 21, 2010

If you go to Facebook and look at your profile, your immediate reaction is going to be that it’s asking for too much information. The question that we’re asking Facebook is the question that we should be asking ourselves in our marketing: Do we really need all this information? The expectation on Twitter is that 99.9%

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

Chris Koch

APRIL 10, 2009

In industries where the product or service is very information intensive, such as research, management consulting, technology, aerospace, etc., In industries where the product or service is very information intensive, such as research, management consulting, technology, aerospace, etc., Why did companies start focusing on it?

Thought Leadership 100

Thought Leadership B2B Thought Leadership Peer-to-peer Work Management 100

Chris Koch

MAY 1, 2009

Marketing needs this information to create thought leadership and marketing materials designed to reach many different clients at once. Salespeople may have this kind of broader perspective, but more than likely they don’t have time to gather it. Because it is a deeper, more thorough version of what they already are doing to make the sale.

B2B Thought Leadership 100

B2B Thought Leadership Cross-Selling B2B Sales Thought Leadership 100

Chris Koch

DECEMBER 18, 2009

When buyers engage their most important sources of information—their peers—most of those conversations (90%, according to a study by Walter J. The most trusted information source for buyers has always been each other. Giving up control of what is being said about your company is difficult for most marketers.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Chris Koch

OCTOBER 12, 2009

Social media tools are imperfect for informing people. Twitter is literally an endless stream of information, much of it repetitive. The tools are imperfect for informing us. They’re stuck in the model of making relationships the old fashioned way: through permission-based trust and experience. This is no evolution.

Social Media 100

Social Media Media Paid Search Agency Viral Marketing 100

Chris Koch

JUNE 5, 2009

Well-known brands have built up trust with customers and have farther to fall when a crisis hits. Similarly, when executives from Enron’s auditing firm, Arthur Andersen, refused to accept full responsibility for Andersen’s role in the scandal, trust in the company imploded—along with the company itself. Speed of response.

Paid Search Agency 100

Paid Search Agency Companies Work Management Ethics 100

Chris Koch

MARCH 26, 2010

And while marketers can create some social media content, they can (and should) rely on their subject matter experts (SMEs) to create most of the stuff that’s going to build trust and relationships with customers. so that buyers can consume the information in any form they choose.

B2B Thought Leadership 100

B2B Thought Leadership RSS Enterprise Management Thought Leadership 100

Chris Koch

NOVEMBER 5, 2010

Trust requires fewer resources. On the contrary, they asked me to explain the story I was working on and supplied that information to the CIO or their subject matter experts prior to the interview. The entire process was focused on trying to use me and my publication for corporate messaging—as though that’s what my readers wanted.

PR 100

PR Press Paid Search Agency Lead Ranking 100

Chris Koch

JUNE 18, 2014

I intended to write this blog about some of the amazing, helpful, and scary things that robots can do today, but even a quick look at the information out there demonstrates that robot is already an archaic term, like calling a car a horseless carriage. Hack your thoughts, beliefs, and your bank PIN. Support life for lower robotic organisms.

Organization 100

Organization Spyware Domain Opinions 100

Chris Koch

DECEMBER 28, 2010

The ultimate risk in business is that your customers stop buying from you because they don’t trust you. Creating a temporary virtual community in the run up to an event to inform and liven up in-person meetings at the event. Customers want ideas for fixing their problems and proof that they can trust you.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100