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Consent and transparency need to be top data privacy concerns for marketers

illumin

Users, even when aware of third-party cookies’ presence, cannot properly give informed consent for the collection and use of their data. Even when asked for permissions, users are left blind to the full scope of their personal information’s storage and use. Consent puts the power of privacy in the user’s hands.

Privacy 98
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Why Product Marketing Should Own Twitter

Oktopost

She stops by the Radically Transparent podcast to reveal why her product marketing team at Datarails owns Twitter and how product marketing is incorporating social media (both paid and organic) into their Go-To-Market and Product Launch Processes. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

Twitter 125
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From Twitter to X: Lessons Learned from Twitter’s Bold Rebranding

Convince & Convert

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. Were you in favor of X's rebrand of Twitter? We did too.

Twitter 78
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How to Maintain Transparency in Agency-Client Relationships

BenchmarkONE

The reason behind any healthy agency-client relationship all comes down to trust, and that can only be built on a foundation of transparency. . So whether you are a branding or marketing agency, you need to be maintaining a transparent relationship with your clients, and here are five ways to get started. Set Clear and Specific Goals.

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10 social media monitoring tools to inform your campaigns

Sprout Social

Since social mentions are totally transparent, uncovering those mentions is largely a matter of having the right tools. For starters, our platform keeps track of mentions, comments and keywords across multiple networks including Instagram, Facebook, Twitter and TikTok. 10 social media monitoring tools that should be on your radar.

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The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls

Marketing Craftmanship

To survive and prosper in a marketplace where transparency and trust are now valued by investors and promoted by regulators, hedge funds will be increasingly required to build a rational and risk-averse approach to external communication. In an online world, websites are the mother ship of market transparency.

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The Push for Transparency in Social Media Marketing Will Be a Boon for Content Marketers

Content Standard

The coming year promises to be a big one for transparency and updates in the social space, hopefully stemming the flow of future political incursion and audience misdirection. Facebook and Twitter have taken center stage in both of these conversations, largely due to their position in the social media pantheon as primary sources for news.