B2B Memes
JUNE 28, 2010
In content marketing, that bias tends to be more transparent. In this view, transparency is not in itself a guarantee of ethical content. to position the company as a trusted information source for the future, to earn the respect of the audience through truthful content.”. That distinction isn’t always clear.
B2B Memes
SEPTEMBER 26, 2012
But to me, at least, one thing is certain: advertising will only work where it is based on transparent, equal, and positive relationships among publisher, advertiser, and consumer. If advertisers are denied even basic information about who clicks on their ads, they will have little incentive to continue advertising.
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B2B Memes
SEPTEMBER 26, 2012
But to me, at least, one thing is certain: advertising will only work where it is based on transparent, equal, and positive relationships among publisher, advertiser, and consumer. If advertisers are denied even basic information about who clicks on their ads, they will have little incentive to continue advertising.
B2B Memes
AUGUST 10, 2012
AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”. But is transparency an adequate defense? So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial.
B2B Memes
AUGUST 10, 2012
AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”. But is transparency an adequate defense? So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial.
B2B Memes
NOVEMBER 15, 2011
” For the most part, he’s talking to marketers, trying to get them to focus on the information their customers need rather than what the marketers most want to talk about: themselves. Attribution and Linking Are Essential to Transparency. One of my favorite Joe Pulizzi sayings is “ it’s not about you.”
B2B Memes
NOVEMBER 28, 2011
The new-media principles of transparency and openness discussed in my last two posts mean that readers can both see and participate in the process of journalism itself. Rather than imposing a neat narrative structure on events, real-time journalism acknowledges that the information is as yet fragmentary and its meaning still unresolved.
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