Industrial Marketing Today

MAY 21, 2010

Drive traffic – Don’t expect your prospects to find your blog just because you’ve built it. You have to take steps to direct traffic to your business blog by various means. Capture visitor information – Implement a method to capture visitor information from your business blog. That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

AUGUST 20, 2012

See my post, “You’ve Got Traffic. We don’t want to give away free information. Your content must strike the right balance between the needs of your human readers and those of search engine bots. Lead generation and conversions will only happen when your content is relevant and engages your visitors. Now What?”.

SEO 60

SEO Content Marketing Copywriting Content 60

Industrial Marketing Today

JUNE 1, 2011

Construction signage: Signage at job sites is a great place to put a QR code which can include full contact information and meet safety regulations by auto-dialing emergency phone numbers. began using the bar-code technology to help contractors and government workers access information on buildings. Catawba County, N.C.,

Marketing Proposals 60

Marketing Proposals Comparison Mobile Marketing Communities 60

Industrial Marketing Today

SEPTEMBER 6, 2011

They are beginning to look beyond a static informational website and are now seriously focusing on developing a more robust online presence for attracting qualified traffic, generating higher quality leads and positioning themselves as thought leaders in their respective niches.

CMS Development 60

CMS Development Curation Inbound Marketing Marketing Management 60

Industrial Marketing Today

JANUARY 14, 2011

Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers. He/she is inundated with business plans, presentations and proposals but only a chosen few get called back for more in-depth information.

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

Industrial Marketing Today

SEPTEMBER 2, 2012

What kind of content will educate your customers and help them make an informed buying decision (Move away from price). How to research keywords and write optimized copy to attract the right traffic (SEO). How to use content to convert visitors into qualified leads (Lead generation).

Design 60

Design Wikipedia Content Sales Qualified Leads 60

Industrial Marketing Today

JANUARY 3, 2012

Put these higher value content behind simple sign-up forms for lead generation (Readers are more likely to part with their contact information if they find value in your blog posts). Post them to a slide sharing site like SlideShare and drive new traffic back to your blog. Add links within your posts to these longer content.

Long Tail Marketing 60

Long Tail Marketing Thought Leadership Content Marketing & Strategy 60

Industrial Marketing Today

FEBRUARY 12, 2011

I use this blog to reach a wider audience than before, drive more traffic to my industrial marketing company’s Website and establish my expertise in this niche. That was one of the findings in the new report, “ B2B Blogging Trends in 2011 ” from Tony Karrer and Tom Pick (co-creators of B2B Marketing Zone and Social Media Informer).

Co-Registration 60

Co-Registration Paid Search Agency Companies B to B 60

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Ranking Lead Scoring Top of Funnel 60

Industrial Marketing Today

MARCH 23, 2011

Stick with “white hat” SEO tactics – ones that will genuinely attempt to provide useful and relevant information to your human readers in response to their search queries (See my earlier post, “3 DiY SEO Mistakes to Avoid When Optimizing Industrial Websites” ). After all, traffic that doesn’t convert is useless.

Content 60

Content SEO CAN-SPAM Buzz 60

Industrial Marketing Today

APRIL 3, 2011

Add value to them with every visit to your site and/or download and help them make a more informed decision. It is a combination of search optimization (SEO), development of relevant and engaging content, social media, PR and other outbound tactics that drive traffic back to the company’s Website.

Planning 60

Planning Work Management Marketing Automation Services Marketing Management 60

Industrial Marketing Today

OCTOBER 1, 2011

They agree it helps them get found in search engines early and often, drives hordes of traffic to their site and fills the top of their funnel with qualified leads at a lower cost per lead. They must help marketing create content that the target audience will find relevant in educating, informing and moving them to take action.

Top of Funnel 60

Top of Funnel Inbound Marketing Bulldog Solutions Lead Scoring 60

Industrial Marketing Today

JANUARY 3, 2011

Traffic and potential leads increase as the number of indexed pages increases. Attracting more industry analysts and influencers who are drawn in by your fresh, informational and educational blog content. It is easier and quicker to get your blog posts indexed than adding more Web pages.

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Industrial Marketing Today

JULY 23, 2010

The more detailed and specific information you can provide with the least number of search queries or clicks, the better will be the user experience. It will help to drive more traffic to your site where you could build a deeper relationship with them. Whom do you trust when you are looking for authoritative and credible information?

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 29, 2010

In the later stages, supplier Web sites and catalogs are the most important information sources. Post these content assets to various distribution sites and increase awareness, drive traffic to your site and build your brand. Use video testimonials and/or interview your customers and convert them into podcasts.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

AUGUST 24, 2009

Otherwise, your traffic will dry up and the hard-earned readership will lose interest. Studies have shown that people retain information quicker and longer when you engage their visual senses. Most people get writer’s block or their brains freeze up while staring at a blank screen. How do you overcome this challenge?

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. Develop content for each section using these keywords and phrases to help you get found on search engines and drive traffic to your site. How can you accomplish all that?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JUNE 3, 2010

Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business. Harness that power by gathering all the information and then editing the material into cohesive content. > Oh, we need content, okay let’s just copy & paste from our old marketing collateral.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

JULY 8, 2012

By default, they assume that the issue is the lack of traffic because of poor SEO. It is quite likely, that your industrial Website is attracting enough traffic but suffers from poor conversion. See my earlier post, You’ve Got Traffic. Often, I find industrial websites designed with no thought given to traffic conversion.

Marketing Websites 60

Marketing Websites Sales Qualified Leads Lead Ranking Leads 60

Industrial Marketing Today

MAY 11, 2011

For one thing, you don’t have a ready-library of product data sheets, engineering and performance information to use as relevant content. Moore: Structural, structural diagnostics, civil, traffic and transportation engineers and parking consultants. There is very little to differentiate one from another. (a

Thought Leadership 60

Thought Leadership Marketing Management Peer-to-peer Service 60

Industrial Marketing Today

NOVEMBER 1, 2010

Tactics: 73 blogs that target niches of long-tail phrases; content generated by in-house experts and not written by outside vendors; detailed bio and contact information on each blogger; a big ass button for “ Learn More – Email author ;” good use of videos from YouTube embedded within the posts and the use of every imaginable social media option.

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

Industrial Marketing Today

DECEMBER 17, 2010

Your site cannot do job #1 without a critical mass of qualified traffic. SEO is the single most effective way of consistently driving qualified traffic to your Website. See Driving Traffic to Your Homepage All the Time May Be a Big Mistake. See 3 DiY SEO Mistakes to Avoid When Optimizing Industrial Websites.

CMS Development 60

CMS Development Marketing Websites Marketing Budget Creation Work Management 60

Industrial Marketing Today

AUGUST 24, 2010

You’d arm them with information about the marketplace. You’d arm them with information about your products and how people use them. Use social media judiciously to increase name recognition, drive traffic and build a community. She said, “Treat your website as if you were hiring a six-figure salesperson.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60