SmartBug Media

DECEMBER 22, 2023

Mastering the art of trade show marketing requires going beyond conventional strategies. You can approach trade shows with one of two marketing strategies: developing one theme for all events you attend or customizing your strategy for each show. These priorities intertwine, shaping the intricate evaluation of trade show success.

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Trade Show Marketing Budget ROI Allocation 64

Lead Liaison

DECEMBER 1, 2022

Best Practices for Transcribing Business Cards and Contact Information. Companies struggle finding easy and fast ways to transcribe contact information from documents such as business cards, trade show badges, resumes, and handwritten notes. The result is a highly accurate process ideal for multiple use cases.

Marketing AI 94

Marketing AI Lead Liaison Contacts Practices 94

Navigate the Channel

AUGUST 8, 2023

Many companies who exhibit at trade shows spend thousands of dollars—some spend millions—in an effort to attract new customers and show off new and improved products. Even though trade show costs continue to increase, attendance is still one of the main ways to meet new customers, making it a worthwhile investment—when done well.

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Trade Show FAQ Mobile Marketing Social Media 65

Webbiquity

JULY 19, 2018

If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. So, you need to get the most out of your participation in every trade show. A key element in optimizing trade show participation is proper advance planning. In 2017, 79% of U.S. Six to 12 Months Out.

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Trade Show Work Management Marketing Management Business 133

LeanData

NOVEMBER 22, 2022

With a looming market downturn, trade shows can be an expensive marketing play. So when the average cost per lead at a trade show is $811 , every prospect counts. . Although with limited information like name, email address, and company, w hat can you really do with that? Better Trade Show Follow Up . A lot, it turns out.

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Trade Show Cost per Lead Buy ROI 98

Webbiquity

FEBRUARY 1, 2018

If your business relies on trade show participation to at least some degree, you obviously want to optimize the time, effort, and money you invest in the undertaking. Accomplishing this objective requires properly preparing and staffing your trade show booth. Guest post by Jessica Kane. Image Credit: JD Lasica. Hospitality Suites.

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Trade Show Contingency Planning Conference Vendors 186

Lake One

JULY 20, 2023

We’ve been going to trade shows since fishbowls, raffle tickets, and QR codes were cutting-edge. Things have changed a bit since then, and today’s digital marketing tools can help companies in every industry take things up a notch and get a better return on their trade show investment. Start by defining your goals.

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Trade Show Hubspot Planning Paid Search Agency 52

Navigate the Channel

OCTOBER 12, 2022

It’s been a while since trade shows were the must-meet-and-see-events for B2B industries, but recently trade show event space and calendars are filling. Marketing departments and agencies are working to develop trade show themes and slogans, many of them highlighting being back together and pressing the restart button.

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Trade Show Marketing Budget Creation Paid Search Agency Bundling 65

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. Providing Important Information. Use Facebook, Twitter, LinkedIn and Instagram to advertise your upcoming trade show appearances. on Vimeo.

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Navigate the Channel

FEBRUARY 6, 2023

You could just fling $20 bills in and around your trade show booth, which is one surefire way to attract people to your booth (we would be there!), But, if you’re not the earliest of birds, you can still understand how to make your space work by understanding trade show psychology and the four basic types of booths.

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Trade Show Display Verticals Sales Qualified Leads 65

The Marketing Blender

FEBRUARY 27, 2024

Rethinking Trade Shows for Your B2B Manufacturing Marketing Strategy Trade shows have been the cornerstone of a traditional B2B manufacturing marketing strategy, prized for their networking and deal-making potential. Yet, their steep costs and modest ROI present clear downsides.

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Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. Trade shows offer a unique opportunity for organizations to form real, human relationships with their prospects that other marketing tactics just can’t provide. Unfortunately, trade shows are expensive and time-consuming.

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Trade Show Planning Zoominfo Paid Search Agency 187

MindFire

APRIL 6, 2022

While we are on the topic of Trade Shows – don’t forget about the giveaways. We asked our MindFire Team what their favorite 7 trade show giveaways were and we just had to share. Attendees who participated in this trade show event not only remember their gift but also remembered the company that gave it away. Webcam Cover.

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Trade Show Webinar Metrics Paid Search Agency Planning 98

Lead Liaison

FEBRUARY 28, 2023

How to Create a Touchless Scavenger Hunt for your Trade Show If you’re looking to gamify your trade show with a scavenger hunt, you’ve come to the right place. Contact us for more information. The post How to Create a Touchless Scavenger Hunt for your Trade Show appeared first on Lead Liaison.

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Trade Show Lead Liaison Marketing Automation Services Work Management 85

Computer Market Research

JANUARY 26, 2022

Because of this, trade promotion marketing (TPM) can really change the path to your business’s success. What Is Trade Promotion Marketing? Trade Promotion Marketing forms a cost-sharing partnership between manufacturers and their partners. Some of the more popular types of trade promotions are: Volume Discounts.

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Budget Programs Work Management Marketing Management Promotion 60

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc. Does your team actually do that? Target them!

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Trade Show Lead Generation Sales Qualified Leads Generation 100

Valasys

MARCH 27, 2023

Trading in the stock market can be both exciting and daunting. To be a successful trading pro, you need access to the right trading tools and software to help you make informed decisions. These indicators in a stock charting software can help traders to identify potential entry and exit points for trades.

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Marketing Management Analysis Software Ad brokers 52

SmartBug Media

SEPTEMBER 16, 2020

If you sell in the manufacturing space, trade shows are likely a big part of your marketing strategy. Trade shows allow you to generate brand awareness, network with influencers, and sell directly to qualified prospects. So what happens when attending trade shows isn’t an option? A Bird's-Eye View.

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Trade Show Webinar Metrics Planning Co-Registration 105

Savanta

AUGUST 9, 2017

Here are eight free sources of competitor information for those operating in B2B markets: Companies House. So the trade-off is that the company needs to make certain pieces of financial information publicly available so that others can judge their health. And you know what, it’s amazingly easy to secure the inside track.

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Research B2B Eye-Tracking B2B Sales 120

Savanta

AUGUST 9, 2017

Here are eight free sources of competitor information for those operating in B2B markets: Companies House. So the trade-off is that the company needs to make certain pieces of financial information publicly available so that others can judge their health. And you know what, it’s amazingly easy to secure the inside track.

Research 120

Research B2B Eye-Tracking B2B Sales 120

Golden Spiral

AUGUST 26, 2021

Despite the 110 degree heat and a drastically reduced attendance, we walked away with four lessons worth repeating from this trade show experience. Granted, flexibility is a key lesson in trade show 101, but this year’s HIMSS required attendees to be as limber as Gumby, Mrs. Incredible, and Stretch Armstrong combined. Be Flexible.

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Trade Show Work Management Marketing Management Paid Social Agency 62

Hubspot

OCTOBER 7, 2020

To understand what the term "trading up" means, let's start with a scenario. In this scenario, you've "traded up" in a variety of consumer categories: including coffee, technology, clothing, and even workout gear. Here, let's explore what trading up means, as well as what it means specifically for marketers.

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Word of Mouth Lead Ranking Cross-Selling High Quality Lead 97

PathFactory

MARCH 3, 2023

After deep analysis and some informal inquiries, many of my peers (as well as my internal GTM team) have seen that less is more. In 2022, we saw 3X ROI on the more personalized live (digital) events and as well as webinars compared to large industry trade shows. And we are not alone. The good news?

Trade Show 52

Trade Show Cost Guerilla Marketing Marketing Analytics Tools 52

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. Trade shows offer a unique opportunity for organizations to form real, human relationships with their prospects that other marketing tactics just can’t provide. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

Navigate the Channel

DECEMBER 19, 2017

Trade show marketing just isn’t what it used to be. It seems like just yesterday that trade shows depended on paper registration, hard copy promotional materials, and exhibit booths featuring static displays of data and graphics. These days, trade show marketers and exhibitors have countless cutting-edge technologies at their disposal.

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Trade Show Marketing AI Practices Best Practices 95

JotForm

OCTOBER 22, 2018

That’s why Fair Trade USA made it their mission to disr. Purchasing goods and services has become second nature in our society – so much so that it’s easy to consume aimlessly without thinking about what we’re supporting underneath well-known brands and stylish packaging.

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Purchase Service Brand Identity Branding 48

Navigate the Channel

JANUARY 3, 2022

After a much longer hiatus than any of us could have planned, trade shows and in-person events for the building materials industry are back in 2022. Here are a few tips to help you prepare to represent your company at trade shows and events this next year. Event venues and trade show promoters took a big hit during COVID-19.

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Trade Show Planning Personalization Guidelines 65

Envy

JANUARY 14, 2019

But join us in making enough hours to at least start mapping out which cybersecurity trade shows you won’t want to miss next year. You know it as well as we do it at this point; going to trade shows is an unparalleled way to network and to learn from the innovators in your industry… Not to mention generate leads. IBM Think 2019.

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Trade Show Gartner Conference Work Management 113

Lead Liaison

JULY 23, 2018

Let’s face it: generating leads at trade shows isn’t as easy as it once was. Vibrant booth displays and creative signage may catch the eye of trade show attendees, but this alone won’t result in new leads for your business. Before visitors play your games, collect their contact information with some sort of lead capture app.

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Trade Show Lead Generation Lead Scoring Lead Ranking 114

Leading Results Rambings

FEBRUARY 28, 2019

Just as important as the trade show is what happens after the show. If you’ve attended a trade show, you probably gave your information to 50+ vendors in exchange for some free goodies and information, and the relationship ended there. No follow-up whether you wanted it or not; you never heard from the company again.

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Trade Show Vendors Companies 72

Lead Liaison

MAY 3, 2019

When preparing to exhibit at a trade show, it’s critical that you stay organized. The success of your trade show hinges on your team’s ability to execute each part of the process properly, and on schedule. We’ve compiled a comprehensive list of tasks to help you prepare for a successful trade show.

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Trade Show Work Management Marketing Management Lead Liaison 73

Sword and the Script | B2B

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. trade show market will be cut in size by almost two-thirds this year.”

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Trade Show Marketing Budget Creation Marketing Budget Buy 70

The Point

JANUARY 24, 2017

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. In a previous post, I discussed key strategies for following up with trade show leads. The post 7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic appeared first on The Point.

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Trade Show Traffic Demand Creativity 100

Lead Liaison

OCTOBER 5, 2020

3 Tips for Success at the Virtual Trade Show You’re Attending. Attending virtual trade shows is a new reality for most of us as we navigate this “new normal.” For those of us in the event marketing space, virtual trade shows rank fairly high on that list of challenging experiences. Most of us are figuring it out as we go.

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Trade Show Lead Liaison Tips Sales Qualified Leads 62

BDB

FEBRUARY 15, 2024

The ultimate guide to trade media PR includes some of our insight from our +35 years’ experience in B2B public relations to inspire and inform your next trade PR campaign.

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PR Public Relations Marketing Leads Ad Building 26

Navigate the Channel

DECEMBER 12, 2017

Trade show planning for 2018 is in full swing. With budgets and strategy considerations on the table, we’re offering our take on tips to maximize your trade show ROI for the upcoming year. It goes without question that technology is a major player when it comes to trade show success. Technology is (still) king.

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Trade Show Marketing AI Tactics Tips 83

Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Be strategic about what trade shows you attend .

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Trade Show Planning ROI Marketing Budget Creation 87