Anything Goes Marketing

JANUARY 21, 2009

That means that every part of the email should have relevant information that I'm interested in. If for some reason you may not have all of the relevant data for improved segmentation, look for ways to collect that information over time. This information should have been near the top. I have 30 million points - so what?

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Anything Goes Marketing

MARCH 16, 2008

On B2B Online, Tricia Robinson answers the question " Any tips for using e-mail to send press releases? ". Here's a tip: "Don't do it". They expect to receive relevant and timely information that they have subscribed to. Does your whole database need to know every time you hire a new executive or win an award?

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Anything Goes Marketing

FEBRUARY 1, 2009

I do have some other posts that I'm working on that get more into tips and tricks so stay tuned. I see Twitter as a huge knowledge share where people continuously pass around information. This may mean answering a question, providing tips and tricks I find or responding to a customer concern. Why do I Twit?

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Anything Goes Marketing

MAY 14, 2007

Stefan Pollard over at EmailLabs has provided some good tips for creating call to actions for your emails in his article called: " 8 Tips for a Stronger Call to Action ". Check out my Email Marketing 101: Tips and Best Practices for more information on email marketing. Enough already!! Make sure that this is the case.

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Anything Goes Marketing

MARCH 8, 2009

Some of the smartest people that I knew were from a technology post-grad college that I attended called the “Information Technology Institute (ITI) in Toronto. LinkedIn tip : Look for ways that you can create niche groups that pull together people with similar interests. Twitter tip: Keep your network updated as to where you are.

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Anything Goes Marketing

MAY 12, 2007

Here is a summary of the key points: While both marketers and users agree that registering for white papers, analyst reports and demos is acceptable, 45% of users are OK with registering to download product information. It means that you should experiment with putting this information into a PDF and placing a form in front of it.

Lead Qualification 100

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Anything Goes Marketing

APRIL 5, 2009

For more information on autoresponder emails, see my post “ Email Autoresponders 2.0 If it is a new contact, send that person an email that acknowledges that they are a new registrant and provide information on what they will receive and when they will receive it. This ensures that you get the most of out your paid search campaigns.

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Anything Goes Marketing

OCTOBER 23, 2006

Typically this content is great stuff and includes tips, industry news, offers and other useful bits of information. Your newsletters should not only be used as awareness tools to keep current customers informed as well as nurture potential prospects. In the end you have created a Blogletter!

Newsletter 100

Newsletter Lead Generation Tagging Lead Nurturing 100

Anything Goes Marketing

APRIL 7, 2010

When the marketer says “we don’t have anything good to SEND to our database”, they assume that the marketer is defining how and when the buyer should receive information. This may include emails for new clients, timely product usage information, regular tips and tricks and renewal notices. Social media highlights.

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Anything Goes Marketing

MARCH 9, 2008

The above examples are the tip of the iceberg. Trend #2: Helping Your Customers/Prospects Organize Themselves This tip/technology isn't new but it's now easier and thus has many more implications. In addition, this information (email clicks) can be tracked. Is it worth trying?

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Anything Goes Marketing

FEBRUARY 12, 2007

They have experts like NASCAR driver Tony Stewart who provides traffic tips like " The Left Lane is For Passing ". This follows the interactive philosophy of blogs which allows people to post information and others to respond. It's not like a normal site that just displays information. Thanks Professor Stewart.

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Anything Goes Marketing

AUGUST 26, 2006

Marketing Sherpa released a case study this week that looked at how CareerBuilder.com increased its click-through rate by writing more informational content that its readers could appeal to. Here are some of the top headlines that resulted in high click-through rates: #1.

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Newsletter Click Rate Case Study Case Studies 100

Anything Goes Marketing

JULY 19, 2006

A web conversion, could be a request for some additional information, someone sending you feedback or an online purchase. The goal of this is to keep people on your website, help them find the information that they're looking for and to make this whole process very easy. I'll definitely pass this tip on to my clients.

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Anything Goes Marketing

SEPTEMBER 13, 2009

Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. It’s been proven that contacts with accurate and complete information allow for better segmentation and personalization for email campaigns which increases response.

Email Marketing 100

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Anything Goes Marketing

NOVEMBER 16, 2008

The best solution for this is a lead scoring process that scores leads based on their explicit information (industry, job role etc.) Reduce the complexity to getting access to information on your website. Ask for more information only if it makes sense to the potential lead. Consider building up a profile of the lead over time.

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Anything Goes Marketing

NOVEMBER 15, 2009

rhonda : #EE09 Scott Sheppard shares great ideas on rolling out lead scoring to your sales team: videos, distribute custom reports & driving adoption Marketing Tactics If you ask many marketers, one of the main reasons they came to Eloqua Experience was to pick up a few tips that they could take home with them and implement right away.

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Anything Goes Marketing

MARCH 18, 2007

Here are some quick tips from the experts - Google that is - on how to improve your landing pages. The first item I would recommend is only ask for the basic information - name, email, company. You should be able to take the company name and find out this information yourself. I found #4 interesting: "Using qualifying copy".

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Lead Qualification Landing Pages Sales Qualified Leads Lead Ranking 100

Anything Goes Marketing

AUGUST 7, 2007

Only ask for the information that you need and let the visitor know that they will only need to register once (it's a best practice to configure your site this way if possible). Make sure the information is relevant. Provide easy access to FAQs and contact information and have someone on the other end of the line.

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100

Anything Goes Marketing

DECEMBER 15, 2008

Let's assume that the marketer may not know all of this information just yet. A Few Other Ideas to Cut Down on Event Emails Here are a few small tips that you can implement: Have a link on your event invite that says "I can't make the event but maybe next time". working?

RSS 100

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Anything Goes Marketing

OCTOBER 1, 2006

This is extremely powerful information that you can use to start up a real conversation. Here is some additional information that you may find useful (point the person to a whitepaper, archived webinar etc.)." If your goal is lead generation then these tips should get you there. Help them get in touch with the right people.

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Anything Goes Marketing

OCTOBER 15, 2006

Some of the specific items that I liked were: Great tips such as interviewing subject matter experts for your white paper as well as some excellent marketing ideas such as strategies in displaying your white papers on your website. and how to market your white paper once you have completed your masterpiece. I wish you all the success at this!

Paper 100

Paper Lead Generation Tagging Online Marketing 100

Anything Goes Marketing

SEPTEMBER 4, 2006

10 ways to increase blog conversions Write compelling and informative content. I hope that these tips will improve your blog conversions and even increase your blog traffic. I must admit that I'm still tweaking my blog daily to improve my conversion rate but here is what I've found from my own experiences.

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Anything Goes Marketing

MARCH 7, 2007

By lead nurturing , I mean such practices as sending regular newsletters that demonstrate the expertise of the company in a particular industry inviting a prospect to a webinar and/or live event that provides tips to the target market and portrays you as a leader in your space. For the messaging itself, the relevancy part of this is crucial.

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Anything Goes Marketing

MAY 28, 2006

Here are some home page tips that I've come across from my various reads as well as from my experience as a consultant (Ok, you can laugh now and make all of the rude remarks you want in the comment section about consultants): Top 10 Home Page Tips: What do you want to achieve?: However, is that what people really want to see?

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Anything Goes Marketing

OCTOBER 11, 2006

There were a few articles that stuck out for me: Key Elements of a Winning Opt-in Offer: Provides some good copy tips to entice prospects from providing you their email address. Update Nov 19, 2006: I've included some additional tips from the Silverpop study called " Email Creative that Works ". Hope you enjoy these!

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Anything Goes Marketing

DECEMBER 17, 2007

This article may give you some additional information that you didn't have but it's not going to make your sales team start using the CRM properly or get marketing to only pass on qualified leads to sales. It's time to get a grip and at least know that you are not alone. What I like about Brian Carrol's post is the give and take.

B2B Sales 100

B2B Sales Paid Search Agency Resources Top of Funnel 100

Anything Goes Marketing

OCTOBER 29, 2006

Generate Loyal Opt-Ins or LOI There is an article by Stefan Pollard on ClickZ called A Good First Impression Equals Stronger Opt-In Relationship in which he provides some easy tips on how to respond to those people who have signed up for updates from you. Here's the most important tip: Send this initial email out right away!

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Opt-in ROI Opt-out RSS 100

Anything Goes Marketing

FEBRUARY 21, 2009

I was inspired this morning after my 11 cups of coffee by a former customer and now colleague, Heather Foeh and her blog post " Friday Quick Tip: Re-Visit Your Autoresponders ". Heather has some good tips to ensure that your information and call to action(s) is up to date. As an added tip, include a picture of the sales rep.

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Autoresponders Sales Management Email Marketing B2B Marketing 100