The Effective Marketer
MAY 20, 2011
Buyer Persona Templates and guides can be easily found on the web, for example: Buyer Persona Institute Template: [link]. But don’t just stick with the standard templates, customize them based on your industry, and needs. I couldn’t agree more. Who’s Involved in Creating Personas.
The Effective Marketer
MAY 27, 2015
Based on the intended audience you can then proceed to identify what information you will need and start thinking about a format for the battle card. Based on the intended audience you can then proceed to identify what information you will need and start thinking about a format for the battle card.
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The Effective Marketer
JANUARY 17, 2012
The guide also includes “more than 21 documents, templates, worksheets, and examples to help you put the Ninja’s advice into practice immediately.” These include the all-important things like examples of good, effective sales pages, and email templates. Know when to stop marketing.
The Effective Marketer
MARCH 22, 2012
SiriusDecisions has a B2B Persona template they use which you should consider for your next content creation project. As I said, there is a lot of good information presented and is definitely worth watching the BrighTalk recording in full. The Complete B2B Persona. Buyer personas are all the hype again, and for good reason.
The Effective Marketer
FEBRUARY 7, 2012
Ideally, the more information you have about your audience the better. However, even if you don’t have that information, you can still target your subscribers by publishing themed emails aimed at one or two specific segments. Revamp Your Template. So, if your campaign seems stale, it may be time to revamp your email template.
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