Marketing Insider Group

DECEMBER 29, 2020

We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Companies should position themselves as thought leaders to build trust and loyalty with target audiences. Top B2B Digital Marketing Trends for 2021. Businesses are adapting quickly to remain relevant. Personalization.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Marketing Insider Group

NOVEMBER 30, 2022

Today’s saturated marketplace shouldn’t discourage companies from making meaningful impressions on their target audience. Tactical Considerations for Trends Worth Adopting. Geographically target customers – local customers may have specific needs that you can cater to. Respect for Privacy and Personal Information.

Trends 167

Trends Personalization Marketing AI SWOT 167

Sprout Social

JANUARY 9, 2024

AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). It is used to identify patterns and trends in data for informed decision-making. What is AI analytics? Thus making scaling easy and frictionless.

Analytics 111

Analytics Enterprise Management Work Management Business 111

Stevens & Tate

MARCH 21, 2024

A well-crafted logo isn’t just a passing marketing trend. As we delve into the trends of 2024, it becomes increasingly clear that modern logo designs are pivotal in crafting a memorable brand image. This trend highlights the importance of typography in establishing a brand’s identity.

Design 86

Design Trends Loyalty Impressions 86

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Finding the right information is tricky. Finding the right information is tricky. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Webbiquity

MARCH 30, 2021

This crisis response led them to identify several short- and long-term trends. While safety was the primary reason for this shift initially, the ease of self-service and remote interactions have enduring appeal for buyers in accessing information and services. Personalized Outreach with User Data. Image credit: Accenture.

Lead Generation 255

Lead Generation Marketing Automation Services Trends Marketing AI 255

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Martech

OCTOBER 4, 2023

Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. Data can help uncover topics that matter most to your target audience and inform personalization efforts. Please format this list in a bullet format. Keep it professional.”

Trends 138

Trends Mobile Advertising Best Practices Work Management 138

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Research industry trends and competitor content for hashtag inspiration.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

SmartBug Media

MARCH 15, 2024

Here’s a look at some of the key trends driving franchise marketing in 2024. Predictive analytics: Using AI to analyze historical data and predict future trends can help franchise marketers anticipate customers’ needs, optimize inventory management, and develop more effective marketing strategies.

Marketing AI 59

Marketing AI Trends Advertising Agencies Work Management 59

Trade Press Services

FEBRUARY 26, 2024

Still, this doesn’t guarantee that your target audiences will automatically connect with the content you produce. In fact, in a crowded marketplace with increasing digital channels, standing out from the competition requires a dedicated and informed effort. Decision makers need content to stay informed.

Trends 108

Trends B2B Thought Leadership B2B Thought Leadership 108

Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Read more about these trends here. Click here.

Trends 85

Trends Marketing & Strategy Conference Lead Scoring 85

Contently

JANUARY 24, 2023

As you plan the year, keep these five consumer behavior trends in mind. Trend #1: Omnichannel journeys are here to stay Foot traffic is returning to brick-and-mortar stores, but consumers aren’t ready to give up the digital shopping behaviors they adopted during the pandemic.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

Oktopost

NOVEMBER 22, 2023

As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms. Keeping up with the latest trends enables you not only to maintain a fresh online presence but also to be able to capitalize on emerging opportunities. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

Marketing Insider Group

MARCH 31, 2020

Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. Which makes for a smooth segue into the next trend: customer experience.

Trends 358

Trends Work Management Peer-to-peer Marketing Management 358

Zoominfo

SEPTEMBER 7, 2021

Monitor the news to target segments of the market that have been affected by headwinds or tailwinds. Identify companies in your ideal customer profile that may be impacted by current events, legislation, or market trends. Scenario As the economy fluctuates, new opportunities arise. Trigger Recent market developments (e.g.

Ideal Customer Profiles 100

Ideal Customer Profiles Campaigns Zoominfo Trigger Marketing 100

Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. Find these articles interesting? Continue to read here.

Trends 86

Trends Funnel Advertising Digital Marketing Funnels Loyalty 86

Contently

FEBRUARY 8, 2023

Fortunately, Google Trends is a free tool to help solve these challenges. Such long-tail keywords found through Google Trends are easier to rank for. Spotting and capitalizing on these trends early, especially in a B2C market, will help you ride the popularity wave while it crests.

Marketing AI 173

Marketing AI Trends Google SEO 173

Marketing Insider Group

AUGUST 5, 2020

As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities. So let’s check out these 5 trends for the future of marketing in 2020. More and more brands are jumping onto this trend. Of course, there’s no guarantee that these predictions will come true.

Trends 342

Trends Planning Enterprise Management Paid Search Agency 342

Martech

DECEMBER 4, 2023

Targeting only those “ready to talk to sales” means missing out on 95% of your serviceable addressable market (SAM). Mental availability is achieved by creating unique experiences that are memorable, exciting, and directly address the needs of your target audience. Additional pain points include rage clicks and multiple-use targets.

B2B Marketing 104

B2B Marketing Trends B2B Planning 104

Zoominfo

JANUARY 4, 2022

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. B2B Marketing Technology Trends Trend #1: Consolidation of martech systems We see digital marketing headed toward consolidated tech stacks with strong integrations. Time-to-value with ABM has been a big challenge,” Pillai says.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Sprout Social

APRIL 25, 2023

With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. Defining your target audience and learning how they use Facebook will enable you to: Spend your ad budget more effectively.

Facebook 113

Facebook Effectiveness Ideal Customer Profiles Aggregators 113

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. This is a key attribute of any thought leader.

Top of Funnel 84

Top of Funnel Trends B2B Thought Leadership Buyer Personas 84

Stevens & Tate

OCTOBER 31, 2023

Welcome to our October 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in fall 2023. Informing your audience is important. Read more here. Adapt Or Persist?

Trends 78

Trends Planning Work Management Marketing Management 78

Anyword

APRIL 27, 2023

Meet our automagically Suggested Target Audiences , plus NEW & Improved Social Media Templates. Suggested Target Audiences Imagine working tooth and nail on copy, and finding out it doesn’t resonate with your target audience. Let’s dive right in! You will never have to face this nightmare ever again!

Social Media 98

Social Media Template Media Viral Marketing 98

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

.” That’s the struggle of every team without clear sales targets: no clarity, no progress, no growth. The good news is, setting achievable targets is relatively straightforward. See how it works What are sales targets? Sales targets, set by sales leaders, are goals for total company sales revenue within a year or quarter.

Cross-Selling 116

Cross-Selling Budget Programs Training Work Management 116

Spiralytics

JANUARY 11, 2023

Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. The Ultimate Email Marketing Trends in 2023. Trend 1: Content! Earlier marketers used to track open rates by collecting users’ information using invisible pixels.

Trends 118

Trends Email Marketing Privacy Protection Planning 118

Rev

JANUARY 25, 2023

Now, the moment that meaningful event happens within your customer base and your target accounts, your revenue team will receive triggered notifications. This heightened level of visibility equips your team to take relevant and timely action, while your target companies’ needs are at their most immediate. Want to see it in action?

Best Practices 78

Best Practices Outreach Acquisitions Relevance 78

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. This is because of the app’s impact, easily creating community through small, but targeted audiences. Authentic communication Advertisers know authenticity is critical for targeting Gen Z and Gen Alpha consumers.

Paid Search Agency 103

Paid Search Agency Advertising Agencies Trends Emarketing 103

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. So what macro trends will likely have the biggest impact on firms in the coming year? Client centricity.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Navigate the Channel

OCTOBER 5, 2023

In this article, we’ll explore the latest PR trends for 2023 that will help your business thrive in an era of rapid change and digital dominance. With the proliferation of fake news and the speed at which information travels through social media and online platforms, safeguarding your brand’s reputation is a top priority.

PR 65

PR Trends Public Relations Transparency 65

NetLine

FEBRUARY 15, 2024

We’re all familiar with the language used when it comes to keeping up with trends. Staying informed about the latest trends and strategies is crucial. This is why NetLine created the 2024 Content Trends & Planning Guide. This is why NetLine created the 2024 Content Trends & Planning Guide. Scratch that one.

Marketing AI 59

Marketing AI Trends Work Management Marketing Management 59

SalesGrape

OCTOBER 11, 2023

Telemarketing Trends in B2B Marketing: What’s Working in 2023? With advancements in data analytics and customer relationship management (CRM) systems, telemarketers can now personalize their approach and provide targeted solutions. As technology continues to evolve, so do marketing strategies.

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

Salesforce Marketing Cloud

JANUARY 2, 2024

What other revolutionary trends will we see explode onto the scene by this time next year? Get started with AI Trend 1: Using AI for efficiency According to the State of Sales report, operational efficiency is one of the most important trends in sales. Here’s what sales leaders should keep an eye on.

Trends 69

Trends Top of Funnel Cold Calling Trust Marketing 69

sagefrog

FEBRUARY 7, 2024

Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. Facebook’s Advantage+ leverages AI to dynamically refine ad targeting based on pixel data, conversion history, and audience engagement. However, in 2024, there’s a shift towards targeting the upper funnel.

Marketing AI 68

Marketing AI Social Media Social Marketing B2B Marketing 68

Meerkat Marketing

DECEMBER 28, 2023

Use AI to optimize your messaging for your target audience by using it for researching and refining. Marketing has evolved into more segmented and niche targeting based on account types and personas. Tip: Human-driven content should be at the forefront of content creation rather than relying on content generated by chatbots.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

The Lead Agency

DECEMBER 6, 2021

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. Buyers have gotten used to remote interactions, and in many cases, have realised that this type of interaction makes it easier for them to get information, place orders, and arrange services.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118