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WriteSpark

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Better Targeting of IT Buyers with New Content Marketing Insights

WriteSpark

A recent series of TechTarget reports offers many helpful insights for content marketing that targets IT buyers. Although you want to evaluate the expectations of your specific target markets, it may be possible to shift some budget from localization to creating English-language content that appeals to prospects around the world.

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Better Targeting of IT Buyers with New Content Marketing Insights

WriteSpark

A recent series of TechTarget reports offers many helpful insights for content marketing that targets IT buyers. Although you want to evaluate the expectations of your specific target markets, it may be possible to shift some budget from localization to creating English-language content that appeals to prospects around the world.

Planning 120
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Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

Most likely, just a customer name and contact details, with little if any information on the story itself. Example answers: It's a well known company, the customer is in a target industry or market segment, or the customer has an interesting product application. In both cases, what input do you receive?

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Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

Most likely, just a customer name and contact details, with little if any information on the story itself. Example answers: It's a well-known company, the customer is in a target industry or market segment, or the customer has an interesting product application. In both cases, what input do you receive?

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Good Content Marketing Resources You May Have Missed

WriteSpark

If your marketing targets technical decision-makers, you'll want to read these insights about how engineers use information sources when looking for new products and vendors. . Also provides ideas on how to organize content teams and worksheets to begin your planning. Mind of the Engineer study from UBM.

Resources 120
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Good Content Marketing Resources You May Have Missed

WriteSpark

If your marketing targets technical decision-makers, you''ll want to read these insights about how engineers use information sources when looking for new products and vendors. . Also provides ideas on how to organize content teams and worksheets to begin your planning. Mind of the Engineer study from UBM.

Resources 120
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Missing Technical Details May Turn Away Buyers

WriteSpark

Can prospects easily find the technical information they need to even consider your product as a candidate for purchase? For example, buyers typically seek information about specifications such as size, capacity, and speed as well as target applications. Create a standard structure for presenting product details.