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How to Target Users of Specific Software with LinkedIn Ads

Webbiquity

But if you don’t get your targeting right, it can end up costing you a lot of money. Here’s how you can upload audience lists to LinkedIn to target users of any software (or specific technology) that’s relevant to your business. Which software is relevant to use for targeting? Image credit: C_osett on Flickr.

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Why UX Design Shouldn’t Go on the Back Burner for B2B Companies

Webbiquity

To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility. Site navigation that makes it easy for potential customers to find the information they need.

Design 268
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The Future of B2B eCommerce Marketing Trends

Webbiquity

Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. Companies can then use this data to inform subsequent marketing strategies and improve the overall customer experience. The B2B ecommerce market, however, accounted for $1.8

eCommerce 270
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What Are the Essential Rules for SEO Copywriting?

Webbiquity

The information should be presented clearly, and keywords must be used naturally and strategically throughout an article or blog post. While it’s true that knowing the target audience and writing dedicated articles is crucial, it is also essential to write readable content. Target keywords often have a lot of competition.

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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity

Here are four reasons why it’s vital to start by setting clear social media marketing goals: Direction and Focus: Clear social media goals give you a target to aim for and measure your social media marketing efforts. In addition, identifying your target audience and developing a bond with them go hand in hand.

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Voice Search Optimization: How to Rank Higher in Voice Assistant Queries

Webbiquity

Embracing Local SEO for Voice Search Voice searches are often location-specific, with users seeking information tailored to their immediate surroundings. Voice assistants frequently rely on this information to provide users with accurate and relevant local results. Examine the featured snippets and content that ranks highly.

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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. Building a carefully segmented list is essential for a brand to improve audience targeting and increase sales. This data helps brands to deliver targeted advertising on social media platforms.