PowerViews with Tim Riesterer: Targeting Prospects via Status Quo Clusters
ViewPoint
AUGUST 23, 2012
But he adds that this positive motion is facing a continuous challenge in the form of companies opting not to move forward: “The bigger challenge I do see, though, is that the ‘no decision’ threat—the threat to not do anything even though they want to squeeze you for all the information you’ve got—is looming large and only seems to be expanding.
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