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PowerViews with Tim Riesterer: Targeting Prospects via Status Quo Clusters

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But he adds that this positive motion is facing a continuous challenge in the form of companies opting not to move forward: “The bigger challenge I do see, though, is that the ‘no decision’ threat—the threat to not do anything even though they want to squeeze you for all the information you’ve got—is looming large and only seems to be expanding.

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5 Steps to Account-based Marketing Success

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The deck outlines the 5 steps you need to apply the super-targeted approach to reaching out to prospects that is ABM: Identify Targets and Target Roles. The goal is not to just close deals, but to create relationships with targets, prospects and clients that last a long time. Then it’s time to continuously improve it all.

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How to Blow $100,000 on a Lead Generation Campaign

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He was willing to provide the sales team one of six choices: 200,000 targeted contacts (name and title) in the right vertical (no email addresses). 20,000 companies with multiple contacts and verified technical environment information in the right verticals (no email addresses). Read more in this white paper. The Verdict.

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What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer

ViewPoint

20,000 companies with multiple contacts and verified technical environment information—but with no email addresses. 20,000 companies with multiple contacts and verified technical environment information—but with no email addresses. 100,000 companies with up to three executive contacts—but with no email addresses.

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Get 3X B2B Marketing ROI by Nurturing Leads

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And to think that most companies end a program—and start a new one—without working the original 1,000 targets to completion. The premise is that there is so much information available online that salespeople are thought to be unnecessary in the early stages. Who should care about the power of nurturing? See more …”.

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The Right Cadence Creates a New Lead with a $1 Billion Healthcare System

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As an example, PointClear targets two contacts within each account location. However, it is important to come to an informed conclusion about all targets to help us determine how marketing and sales resources are prioritized in future contact cycles. Targeted contacts per account. Dials per day.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 1]

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You also can’t afford to wait until those Named Account targets happen to find your contact information and download something… Strategy first, technology second. Marketing and sales must sit down together to determine which accounts to target—this is where true alignment comes in. Absolutely right, Ardath!