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Creating Targeted B2B Content with Account Based Marketing

Vidyard

How do you possibly help a prospect through this large portion of the buying process before having any detailed information? Through engaging and informative content, that’s how. Okay, so engaging and informative content – no biggie, right? Who does it have to engage and inform? How Does ABM Apply to You?

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Learn from the Best: An Informative Video Marketing Q&A with LA Creative Director

Vidyard

Video is the only medium that combines everything – visuals, music, voice and text to entertain, inform or educate viewers. We’ll also see a supplemental move towards more plentiful, targeted videos with lower, but more engaged view counts, rather than sweeping viral videos. Why are you a “believer” in video?

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Hit Your Registration Targets and Drive Greater Event ROI with Video

Vidyard

My name is Tyler Lessard, and in this Chalk Talk, we’ll explore how you can use video in creative ways to hit your registration targets and deliver a positive value and greater ROI all year round from your next event. The post Hit Your Registration Targets and Drive Greater Event ROI with Video appeared first on Vidyard.

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YouTube Best Practices: Target Your Audience With Strategic Pre-roll Ads

Vidyard

In particular, today we’ll explore how they’re using targeted pre-roll to make the most of their YouTube presence. It all started with some YouTube pre-roll… We all love YouTube, and most times you’re there because you need some quick information, or your co-worker has sent you a new viral video to enjoy.

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How to Create Explainer Videos That Actually Explain Things

Vidyard

They’re an incredibly popular way to take in brand information: 96% of people have watched an explainer video specifically to learn more about a product or service. You can also create explainer videos that speak to people in different parts of the customer journey and target them appropriately. What are their pain points?

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Top Enterprise Sales Tools to Adopt in 2022

Vidyard

Enterprise sales tools provide the functionality to compile all your core sales enablement requirements with an easy-to-use platform so that your team has the right information at the right times during the customer journey to build your customer base. However, the Hunter.io It’s similar to competitors like Hunter.io.

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The Secrets to Virtual Selling for Financial Services

Vidyard

64% of those who transitioned to virtual selling in 2020 met or exceeded revenue targets, compared to 50% of the leaders who did not make the transition.” ( HubSpot ) Keep reading to learn all about the basics of virtual selling for financial services. Contents 1. In a webcam video, an advisor records themselves speaking to the camera.