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The Effective Marketer

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Why Seeding Your Content is Key to Making it Viral

The Effective Marketer

4: The seeding strategy , which determines the initial set of targeted consumers chosen by the initiator of the viral marketing campaign. There are typically three types of people you can target: Hubs: well-connected people with a high number of connections to others. 2: The structure of the social network .

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The New Rules of Lead Generation: Book Review

The Effective Marketer

Research and discover your target customer. Although you won’t get a lot of deep information on the many ways to use a certain tactic, it will get you up to speed on what exactly each one is and how it is used. For more information about the book, check it out on Amazon and on the book’s website. Build your assets.

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The New Rules of Lead Generation: Book Review

The Effective Marketer

Research and discover your target customer. Although you won’t get a lot of deep information on the many ways to use a certain tactic, it will get you up to speed on what exactly each one is and how it is used. For more information about the book, check it out on Amazon and on the book’s website. Build your assets.

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The State of Demand Generation

The Effective Marketer

Lack of targeting (too broad a vision/strategy which is never revised). Marketers should instead engage in “ relative targeting “ You want to take your industry and segment it into sub-verticals and rank them in terms of external factors (trends, category spend, product use and importance, competitive presence).

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10 Do’s and Don’ts of Partner Marketing Programs

The Effective Marketer

Help your partners with tips on best practices for list segmentation (who’s a good target based on your experience) for your solution. Don’t keep the partner in the dark, make them one of the first to hear about new product releases and other important information.

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12+ Tips for Trade Show Success

The Effective Marketer

Capture detailed lead information. Tell the sales reps what the giveaways are going to be, any details about lead capture devices, and other relevant information. Negotiate for the full list of registrants. Promote your participation to customers and prospects prior to the show. Provide giveaways, raffles, and tchotchkes.

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Reinventing Marketing at GE

The Effective Marketer

Seg­men­ta­tion and targeting. It’s more than market research, is looking outside and understanding the changes happening in the marketplace, in buying decisions, and in who your target market really is. First, by giving business units competitive information, industry analysis, and the like. Brand­ing and communications.

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