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Paul Gillin

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How AI is automating writing and marketing messages

Paul Gillin

However, you will still need to do your own research to ensure that the information in your post is accurate. By using AI, businesses can more accurately target their marketing and advertising efforts, better understand their customers’ needs and wants, and improve customer satisfaction.

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How to Read and Summarize a 20-Page Research Report in 20 Minutes

Paul Gillin

You were just handed a 20-page research report with the assignment to write a headline and four-paragraph summary that will entice your target audience of business and IT executives to read it. As you skim the document, look for signposts that point to important information and label them. Where do you begin?

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Here’s What 25 B2B Marketers Think Are the Key Trends in 2016

Paul Gillin

The authors identified three powerful trends driving B2B marketing right now: –Changing buyer expectations fueled by the availability of rich information and ease of access and purchase; –Pressure to demonstrate ROI as marketers learn to do more with less; and.

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3 Branded B2B News Services That Get It Right

Paul Gillin

What if you could go a step beyond the downloads and become a trusted and even indispensable information source that customers visit every day? The target audience is not Cisco’s traditional CIO customer but board room executives. While there’s nothing wrong with that, drive-by customers are hard to engage in conversation.

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Facebook Tips for Midsize Businesses

Paul Gillin

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. E-mail and news feeds can be used to deliver an ongoing stream of information that reminds people of who you are.

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Content Curation on Steroids

Paul Gillin

That’s because it’s an idea that addresses a problem humans have never confronted before: too much information. In the same way that museum curators choose which items from a collection to put on display, content curators select and publish information that’s of interest to a particular audience.

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Cool & Useful Sites for the Holidays

Paul Gillin

With SocialVest, you can make purchases at your favorite stores - like Target, Walmart, Bloomingdales, and more – and a percentage of all your purchases will go to a charity of your choice. SocialVest. SocialVest is an online retail platform that allows customers to buy and give at the same time. GiftaStranger.net. Wantful.com.

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