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Onalytica B2B

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Influencer Marketing: How to Identify Your Target Influencers

Onalytica B2B

Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right influencers to target. In this instalment we take a concise and practical look at the fascinating question: “How do I identify my target influencers?”. In-flu-who? Identifying your influencers- Tech or talent? DOWNLOAD NOW!

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Influencer Marketing: 14 Pearls of Wisdom

Onalytica B2B

How to identify your target influencers. Which social channels your target audience are on and the characteristics/culture of each channel. An equal value partnership is where the end goal is to deliver value to your target audience through influencers’ networks. How to define your influencer marketing objectives.

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White Paper: The Definitive Practical Guide to Influencer Relationship Management

Onalytica B2B

How to identify your target influencers. Tailoring your marketing activities to target your influencers. If the above excites you more than it informs you, click the button below form to download the full whitepaper. How to define your influencer marketing objectives. How to create your influencer marketing strategy.

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Influencer Marketing: The Power of the “Micro-Moment”

Onalytica B2B

The nature of this micro-moment depends entirely on what you’re offering as a brand and in turn the type of customer that you’re targeting. That consumers are voluntarily consuming media in their spare time; they enjoy looking through their Instagram and Twitter feeds and being inspired and informed. What does this tell us?

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Is Employee Advocacy Just for B2B?

Onalytica B2B

Because of this, marketers in B2B and B2C have very different objectives, strategies and tactics to reach their target audience and drive action. Each sector will also have different preferences over social media channels, and different types of influencer engagement targets. Influencer targets for content amplification.

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Interview with Rachel Miller

Onalytica B2B

I think it’s important to see what people are doing in different segments of digital marketing – not just specific expertise but also target demographics. Continuously identifying new thought leaders in your areas of interest is the best way to stay informed and best serve clients and peers.

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Influencer Marketing: Where are Your Target Audience Being Influenced?

Onalytica B2B

Based off of this we’ve created our influencer marketing strategy and identified our influencers- now, it’s time to start tailoring your marketing activities so that you’re able to effectively reach your target audience through your influencers. Content must always be relevant to your target audience.

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