Client Newsletters for B2B Firms Is Content that’s Dead on Arrival
Marketing Craftmanship
NOVEMBER 22, 2023
Each issue involves a frustrating hunt for timely information of genuine interest. It says to target audiences, “We value our relationship, but we don’t really care enough (or know enough) to showcase our own intellectual capital in a newsletter.” In fact, at many firms their client newsletter is a marketing albatross.
Let's personalize your content