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LeadSloth

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Drip Campaigns: Tips From Marketing Automation Monday

LeadSloth

Some companies were actively capturing more information on prospects (e.g. via progressive profiling), so they could run more targeted campaigns. Another company was pulling revenue information from their billing system into the CRM system. A recurring theme is that you need to really understand the prospect. Pipeline Nurturing.

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B2B Pay Per Click Advertising

LeadSloth

If you can figure out which keywords are aligned with the user intent you are targeting, then you can have ads appear that are relevant to the user, and relevant to what your company provides. Jep: Is there a typical target group that is easier to reach with PPC? Above all, paid search is very measurable and controllable.

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8 Tips to Get Started with Marketing Automation

LeadSloth

Marketing automation only works if you clean up junk leads, merge all duplicates, normalize company names, and verify all contact information. Additionally, enriching the data with the prospect’s interests makes it possible to better target your campaigns. Don’t Worry About Failure.

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Hubspot Review

LeadSloth

I see two clearly distinct target groups for HubSpot: Small business owners. UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! Marketing departments at mid-size companies.

Hubspot 100
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Abandon Your Marketing Automation System!?

LeadSloth

This changed over time: now the focus has shifted to pro-active outreach to a handful of executives, instead of targeting thousands of software developers. In the early days it was used to sift through hundreds of new B2B leads per day to identify the valuable leads. How to Replace a Marketing Automation System?

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Marketing Automation Trends for 2010

LeadSloth

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) I could not agree more with these predictions. (1)