Remove target

Lattice

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Enriching Your Account Universe: Turn Data into Revenue

Lattice

Getting this information on a regular basis, validating it’s still correct and then making it available in your systems is a Herculean efforts all on its own. One of our customers in the tech industry is using this capability to run targeted competitive take-out campaigns (Figure 1).

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From 50 to 5,000 to 5 Million!

Lattice

Their efforts, however, have been targeted at their top 50 to 100 accounts because of the resources required for selecting your target accounts, researching their key challenges, developing customized offers and driving campaigns in a coordinated way between sales and marketing. EMC targets hundreds of thousands of customers.

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From 50 to 5,000 to 5 Million!

Lattice

Their efforts, however, have been targeted at their top 50 to 100 accounts because of the resources required for selecting your target accounts, researching their key challenges, developing customized offers and driving campaigns in a coordinated way between sales and marketing. EMC targets hundreds of thousands of customers.

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I Like Big Stacks and I Cannot Lie

Lattice

Now your MAP is just the starting point, it serves as the hub through which all other data and information flow, but it will no longer be the starting point for most marketing campaigns. Instead, teams will start with content, segmentation or other tools, and utilize their MAP as a backbone to support other activities.

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Combining Storytelling and Science to Create Real Revenue

Lattice

Because for any organization, its not just about creating demand programs, it’s about creating intelligent, targeted programs that will guide your prospects and customers through a customized buying path.

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Intent Data for Account-Based Marketing: Diamond in the Rough or Just Plain Pixie Dust?

Lattice

Because as important as intent data has become in predictive modeling, intent data is not a cure-all: it finds just a portion of active buyers, and must be used with other information to gain a full picture of the buyers it finds. On the other hand, intent data can be used in many ways beyond identifying prospects.

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One Size Does Not Fit All

Lattice

Quite simply, inbound leads may enter information on a web conversion form that are going to be very predictive: Did they enter junk information? Their behavior, and the information they provided, will play a crucial role in distinguishing good inbound leads vs bad inbound leads. Did they use a professional email address?