Remove target

Industrial Marketing Today

article thumbnail

Marketing to Engineers Requires Accurate and Truthful Content Presented Logically

Industrial Marketing Today

Marketing to engineers is challenging, but manufacturers, distributors and engineering services companies cannot shy away from it because engineers make up the bulk of their target audience. Engineers regardless of their experience are concerned with keeping their skills current and their technology knowledge up to date.

Content 60
article thumbnail

Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

Manufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. This is only a content summary.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How a Global Distributor’s Online Community for Engineers Pays Rich Dividends

Industrial Marketing Today

It is heartening then to read about an industrial company’s success in building an engineering community, which in turn generates leads, produces sales and increases the company’s awareness among its target audience. Element14 is a global information portal specifically built for electronic design engineers. distribution arm.

article thumbnail

Content Marketing: Think Like a Publisher, Act Like an Investor

Industrial Marketing Today

Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers. He/she is inundated with business plans, presentations and proposals but only a chosen few get called back for more in-depth information.

article thumbnail

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

Define your target readers – Are you trying to build a following among design engineers, plant or operations managers? Keep your focus squarely on finding topics that are of interest to your target audience and developing content. Capture visitor information – Implement a method to capture visitor information from your business blog.

Web 2.0 60
article thumbnail

B2B Blogging Gaining Acceptance by More Industrial and Engineering Companies

Industrial Marketing Today

It is difficult nowadays to find a marketing company or an independent expert not using a business blog to attract and engage with its target audience. That was one of the findings in the new report, “ B2B Blogging Trends in 2011 ” from Tony Karrer and Tom Pick (co-creators of B2B Marketing Zone and Social Media Informer).

article thumbnail

Creating Digital Content for Industrial Marketing

Industrial Marketing Today

Truth: Optimized content is how your target audience finds you when searching for solutions to their problems. Myth: We want our site visitors to call our sales team for more information. Myth: Nobody reads all that content. Truth: Don’t wait for the phone to ring, that call may never come. Easy, right? Not exactly.

SIC 60