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Everything Technology Marketing

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A Simple B2B Marketing Framework

Everything Technology Marketing

Market Knowledge Layer The "Market Knowledge" layer captures key information and develops organizational knowledge about target market segments, market needs, the drivers of value (cost reduction, revenue increase, efficiency improvements, etc), and what competing alternatives exist to capture this value.

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The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

Remember that today's prospects are actively searching for high-value information to help them better understand problems and solutions, make sense of available solutions, select the best fit for their requirements, and ultimately make an informed purchase decision? Now imagine the information customers are finding is yours.

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Leveraging Actionable Customer Data for Revenue Growth

Everything Technology Marketing

Therefore you’ve probably have already chartered your marketing team to collect relevant customer-related information. But does your marketing organization have the ability to analyze this information in a way that provides your sales organization and leadership team with valuable insights into customer behavior?

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5 Steps to B2B Marketing Success

Everything Technology Marketing

Prospects and customers are becoming more sophisticated and better informed than ever before. What are their goals, concerns, what data do they need to move to the next step, where do they look for information? Also add how you want to get your information to your audience - how will they find you. Time to get ready.

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B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

Go to Market / Buying Preference What is your target markets' preference in procuring solutions, channel/direct preference? This is a significant problem for outbound marketing tactics where you need to identify your specific targets and contact information prior to executing a campaign.

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New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

And many thanks to the co-sponsors of the B2B Lead Generation Report: IDG Enterprise | [link] IDG Enterprise brings together the unique brands (Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld, CFOworld and CITEworld) to serve the information needs of our IT and security-focused audiences.

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Put an End to Flying Blind: A Ten-Step Process for Creating a Go-to-Market Tactical Plan

Everything Technology Marketing

Defining the target market and market entry strategy 4. Who would be the first five, ten or twenty best first targets and why? What kind of people (titles, roles) would be the best initial point of contact inside the customer targets that would accelerate access? These steps involve: 1. Leveraging an ecosystem map 2.

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