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Email Marketing vs. Marketing Automation

eTrigue

It makes it easier to further engage prospects with timely, triggered and targeted communications, resulting in a 53% higher conversion rate than simple email marketing. Detailed analytics, lead scoring, real-time lead alerts and integration with CRM keep sales informed so they know when best to contact the prospect.

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How to Use Short Captivating Videos to Boost Sales

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Short captivating videos are informative and entertaining — the exact experience that the majority of people love. Are you using videos to attract customers and boost sales? If you are not doing this, you’re leaving a lot on the table. Not all videos are created equal. The same principle applies to your content.