B2B Online Advertising: Improve Targeting by 10x (or more!)
Digital B2B Marketing
OCTOBER 18, 2012
B2B advertising begins with the target audience. Until you know who you are targeting, you cannot identify the publications, sites or ad networks you should be working with. However, one of the first things advertisers do is generalize their target audience. If you target companies, you should be measuring companies too.
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