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Digital B2B Marketing

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B2B Online Advertising: Improve Targeting by 10x (or more!)

Digital B2B Marketing

B2B advertising begins with the target audience. Until you know who you are targeting, you cannot identify the publications, sites or ad networks you should be working with. However, one of the first things advertisers do is generalize their target audience. If you target companies, you should be measuring companies too.

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Using New Data for Marketing that is “Just Right”

Digital B2B Marketing

Showing the Right Offer Information about your online behaviors and interests are widely available today. For B2B Marketing For B2B marketers, Bizo provides information on the likely role and level of seniority of a visitor as well as industry and company size. Demandbase provides the specific company and company information.

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Content Syndication Options for B2B Lead Generation

Digital B2B Marketing

Sample publishers: Computerworld , Information Week Email-based Content Syndication Email-based providers often begin with purchased or third party lists and can grow their database quickly. Telemarketers normally offer the content and then confirm contact information before providing it by email.

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CRM Retargeting: The Shiny New Advertising Tactic?

Digital B2B Marketing

What if banner ads could become as targeted and relevant as emails? Rather than targeting an audience based on various characteristics, CRM retargeting allows you to target segments of your CRM database with online ads. Advertising is targeted to individual people and may appear on a broad range of sites.

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Modern Media Buying and Enterprise B2B Demand Generation

Digital B2B Marketing

These platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting. In total, audience targeting could deliver the same level of engagement and content consumption for a 35% lower investment.

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Modern Media Buying and Enterprise B2B Demand Generation

Digital B2B Marketing

These platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting. Audience targeting was very cost effective, driving lower cost per page view and a highly engaged audience.

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LinkedIn Now Tracks You Across The Web [And Flaunts It]

Digital B2B Marketing

Will LinkedIn allow this information to be used by advertisers? For instance, will you be able to target companies that have visited your site (retargeting) or even target companies, including competitors, as an interest in the advertising platform?

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