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B2B Marketing Traction

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A Social Media Strategy for B2B Marketers

B2B Marketing Traction

They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. Here is why they are wrong. SlideShare.

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Don’t Put B2B Marketing Tactics before Strategic Analysis

B2B Marketing Traction

Executing marketing tactics before you’ve analyzed whether or not there is a target market that wants or needs your product is like putting the cart before the horse. Where are they and how do they like to get information? Build it and they will come! Do they read certain journals in print or online?

Analysis 100
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Get a Jump on Your Competition with Pre-Launch Marketing

B2B Marketing Traction

Assuming that you have a business plan that maps out your unique selling proposition, your target audience and potential partners and industry connectors, and the pain that your product or service solves, there is a lot you can do! Listen and ask questions to find out what your targeted audience is interested in.

Planning 100
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5 Ways to Systematize your eNewsletter Production Process

B2B Marketing Traction

Try to establish a target length for each element, so you don’t have to adjust your design each time. For example, if you are targeting the millennial generation, perhaps your eLetter can include some short blurbs and links to a variety of media. Contact us today for more information. Publish your eLetter consistently.

Process 100
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Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

It targets small to medium businesses in Europe and is a CRM company with 12,000 customers. They targeted the same frequency of content each week, month, and quarter. These were then made available for download, so that the company could capture the downloaders’ contact information. Dedication to measurement and analysis.

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B2B Marketers – How to Make Your Website Mobile-Friendly

B2B Marketing Traction

In his blog post, 3 Ways Mobile Insights Are Informing Online and Offline Marketing , Paul Dunay points to three things to learn from mobile users – 1.) use real time data to target content; 2.) So how do you make sure your information is presented well on mobile devices? provide a custom solution for mobile users.

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11 Reasons Why You Need a Facebook Company Page

B2B Marketing Traction

You need to have a presence where your potential and existing customers and clients are and where they are connected to hundreds, maybe thousands others who will see your information as it streams onto their contact’s news feeds. Your information can “go viral” on Facebook. Think about it.

Facebook 100