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44% of Marketers Predict AI Will Inform Most Targeting and Segmentation

KoMarketing Associates

Lytics recently published the “Marketing and IT: The Strategic Partnership” report, and statistics suggested that 44% of marketers and IT professionals believe AI will inform a large portion of their advertising targeting and segmentation with little human input. However, 43% cite personalization as the main benefit of AI.

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8 Powerful Steps To Outrank Your Competition With Targeted SEO & AI-Informed Content via @sejournal, @TheNineDigital

Search Engine Journal

The post 8 Powerful Steps To Outrank Your Competition With Targeted SEO & AI-Informed Content appeared first on Search Engine Journal. Learn 8 SEO & AI best practices that can help get your website to the top of Google and other search engines.

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5 essential tips to clearly define your ideal target market

Tomorrow People

Why targeting is a strategy in its own right. Segmentation and targeting often go hand in hand. This article explains why effective targeting is important – and shares what you can do to get a crystal-clear idea of your ideal customer segments. Why is it important to have a clearly defined target market?

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How To Reach Your Target Audience Through Text Message Marketing

Marketing Insider Group

Read on to learn what SMS marketing could do for your business and how to leverage it to reach and convert your target audiences. You can use it to deploy targeted event and appointment reminders to ensure converts actually follow through. Send Targeted, Time-Sensitive Promotions. Leverage Geofencing for Better Targeting.

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A Pragmatic Guide to ABM Success

Speaker: Howard J. Sewell, President of Spear Marketing Group

Leverage intent data and other system-based criteria in choosing target accounts. Every attendee will also receive a free ebook with detailed information on the OBM framework along with proven strategies for ABM planning, design, execution and measurement. Decide what technologies (if any) you’ll need to successfully execute ABM.

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Niche advertising: 7 actionable tactics for targeted marketing

Martech

More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach. The rise of social media platforms, advanced targeting tools and the increased demand for personalized content have reshaped the landscape.

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Facebook Targeting Individuals Who Spread False Information via @sejournal, @martinibuster

Search Engine Journal

Individual members now targeted in Facebook's attack on misleading content. Members face increasing levels of punitive actions for sharing false information The post Facebook Targeting Individuals Who Spread False Information appeared first on Search Engine Journal.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads. Bring your favorite note-taking device to capture key information as we dive into this “webinar about webinars.” Or, do you think the webinars you are presenting could be more effective?

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Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

This often means motivating your team through everything from revenue targets, to sales funnel and forecasting, to activity management and collaboration. Quickly find and add information related to accounts, contacts, leads, opportunities, and activities. Master 1:1 sales meetings. Effectively manage and track sales activities.