Trending Sources

Search: The art and science of identifying your target audience

Biznology

Whenever we start to review Google keyword data, one of the most common questions I get is: “How do you know our target audience is actually searching for that keyword?”. Think about it: how often do you search using something like “I am a CMO with fourteen years of experience looking for information related to digital marketing”? Search is a critical piece. Tons of volume!

Target Your Best Prospects by Segmenting Your Best Customers

Modern B2B Marketing

You might separate your enterprise sales teams from SMB sales teams, and you may have different cost per new customer targets for enterprise and SMB. Here are four steps to segment your existing customers to target the right prospects: . 1. Then, they pair this knowledge with data from exploratory questions, onboarding information, and third party tools.

How Predictive Intelligence Helps B2B Marketers with Buyer Targeting

SalesPredict

Improve demand gen results by targeting in-market buyers. So how do you use the marketing automation and CRM systems you’ve invested in to improve buyer targeting and boost your demand gen results? Here’s how you can combine the wealth of available data with predictive solutions to improve your buyer targeting. How bad is it? said that they were very effective.

How B2B Marketers Can Get Better Targeting and Deeper Insights

It's All About Revenue

They are grappling with the fact that the always-connected buyer’s behavior and preferences are constantly evolving, and marketers need to maximize the value of customer data in near-real time for better targeting and personalization, as well as to build lifetime value. Personas can be leveraged across several departments such as sales, marketing, advertising, and customer service.

Target 100

B2B Marketing Trends for 2016

relevant and carefully targeted) content. will be forced to value "fit" over "reach" where they target the customers that fit. Better targeting, retargeting, and website personalization will replace the omnivore approach. inbound lead generation with more targeted, proactive campaigns. They're adopting buyer personas, content targeting and. B2B Marketing. content.

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

Lead generation and lead nurturing both can be done via a targeted display campaign. Such information to gather includes: • Minimal spend. Services offered- social- retargeting-behavioral targeting, mobile, affiliate. Specific targeting. Google in particular offers a multitude of targeting options to limit waste coverage and laser-focus a message.  Retargeting.

3 Steps to Building a Better B2B Target Account List

grow - Practical Marketing Solutions

Today, the right B2B Target Account List is even more important if you are adopting account-based marketing , but it doesn’t spark the same passion that discussions of postal and email list sources did a decade ago. After all, you know what companies to target, right? But if you sell to manufacturers and you identified 300 target manufacturers, you’ve only just begun.

The Mind Behind Target’s Bold Bet on Creativity

Ceros

This post, The Mind Behind Target’s Bold Bet on Creativity , written by Andrew Littlefield , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. That’s the word Todd Waterbury and his team come back to again and again to describe the creative direction and marketing ethos of Target. Target Takes on Art Basel. Happy reading! Generous. says Waterbury.

3 Ways To Improve Targeting: Just Avoid This Statement in Your Prospecting Emails

It's All About Revenue

At the end of each email, after the salesperson has detailed all the boilerplate reasons why their product/service is awesome, many conclude with some variation of the following statement: “If you are not the right person for me to be working with at your organization, please provide me with the contact information of the person who is.” Selling is hard, tireless work. Or Google.

Target 115

B2B Marketing Trends for 2016

relevant and carefully targeted) content. will be forced to value "fit" over "reach" where they target the customers that fit. Better targeting, retargeting, and website personalization will replace the omnivore approach. inbound lead generation with more targeted, proactive campaigns. They're adopting buyer personas, content targeting and. B2B Marketing. content.

Boost Demand Generation Using Target Ready Buyer Models

Tony Zambito

Enabling Marketing and Sales with Target Ready Buyer Models. Boosting sales revenues through demand generation involves going beyond enabling marketing with target market data and sales with contact information.  Using descriptive target buyer models to give marketing and sales teams the clearest picture yet of exactly who their buyers truly are. Follow @tonyzambito.

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

It’s a goldmine of information for the direction of marketers’ mobile strategies and determining where mobile fits in as both a sales channel and marketing medium. So how can mobile consumer data improve sales and marketing efforts? 1.     Using data for real-time content targeting. Posted in Customer Experience Mobile. That’s right, real time.

4 Data-Driven Ways to Create More Targeted Ad Campaigns

Hubspot

Marketers can now target specific audiences across multiple devices and measure engagement on each touch point, building comprehensive roadmaps to conversion. The foundation of a solid campaign that harnesses the power of data to reach the right audience can be built upon four primary tactics: 4 Data-Driven Ways to Create Better Targeted Ad Campaigns. 1) Get Programmatic with Media Buying.

B2B vs. B2C: How Content Marketing Changes by Target Audience

Hubspot

When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. It’s clear that there are some significant differences to be addressed in the way content marketing changes for B2B versus B2C target audiences. It all comes down to developing an innate understanding of your target audience. Intent.

B2C 61

B2B Marketing Trends for 2016

relevant and carefully targeted) content. will be forced to value "fit" over "reach" where they target the customers that fit. Better targeting, retargeting, and website personalization will replace the omnivore approach. inbound lead generation with more targeted, proactive campaigns. They're adopting buyer personas, content targeting and. B2B Marketing. content.

Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords. The new entrants are clustered towards the small business end of the market, where they see an opportunity for simpler systems at lower prices than existing market leaders.

B2B Buyers Need Insights, Not Just Information

KEO Marketing

They’ve got loads of information on which to draw. That’s why you need to go beyond just providing information and start delivering insights. You’ve already produced a large volume of content informing buyers about what your policy covers and why off-the-shelf E&O policies probably aren’t enough. The approach is called insight selling. How does insight selling work?

Using Customer Data to Inform Your Personalization Strategy

It's All About Revenue

In fact, your buyers begin to share information about themselves, what they’re interested in, and what their pain points are well before they formally introduce themselves. These insights are often times stored in disparate systems like your CRM, marketing automation platform, website analytics, data management platform, and so on; however, as marketers shift focus to creating targeted campaigns across the buyer’s journey, the ability to integrate systems and unlock this customer data has never been more imperative. Data Attributes & Quality Data Management

Look-Alike Targeting Can Be Deceiving

Radius

The term “lookalike audience” became prominent when Facebook made it the cornerstone of its social advertising platform , but the concept is the same regardless of what platform is used to create the lookalike audience: A marketer produces a list of existing prospects or customers that represent a sample of their target audience. With the dawn of predictive analytics, there is a better way.

Everstring Takes Another $65 Million and (More Important) Launches Predictive Ad Targeting Solution

Customer Experience Matrix

Everstring announced a $65 million funding round and new ad targeting product on Tuesday. (It also released a new survey on predictive marketing which is probably interesting, but I just can't face after last weekend’s data binge.) This lets marketers target messages very precisely, with key capabilities like frequency caps and content sequencing.

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Standing out in a world of information density

grow - Practical Marketing Solutions

I recently did an interview about the implications of information density and Content Shock with a PR magazine in India. There is no blanket answer to the issue of standing out in a world of increasing information density. Target an under-served audience? recently did an interview about the implications of information density and Content Shock with a PR magazine in India.

80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing

bizible

Tracking how many times that gets clicked is useful information, but to really understand our content path, we need to know more. We can’t get that information with CTA tracking. Where people fill out forms informs the content team if we have recommended gated content that is relevant to what we’re writing about on the blog. 80% Of Our Visitors Take Our Desired Content Path.

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Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

So, why aren’t business, sales, and marketing leaders focused on providing specific thought leadership content that’s relevant to extremely targeted, specific audience? Isn’t this information that most business, sales and marketing leaders should already know? So the information is simply a reminder. Don’t get me wrong. But I’m not going to invest in a resource. Like this post?

How to Use User-Generated Content to Inform Your Content Strategy

Content Standard

It’s also one of the reasons why marketers are so reluctant to pull effort away from established keywords in lieu of new target key terms. The post How to Use User-Generated Content to Inform Your Content Strategy appeared first on The Content Standard by Skyword. It’s been nearly three years. And then, a little over a year later, your plan came to fruition.

How to reach your customers at work or at home

Biznology

On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access. More touchpoints: target consumers during business hours, reach business people at home.

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Study: Mobile Users in China Are Open to Targeted Ads

KoMarketing Associates

For businesses, this reveals how critical proper ad targeting is on mobile. The top formats were information flow ads – ads that are seamlessly integrated into a social media newsfeed such as WeChat and Weibo – and offer walls (ads integrated into a gaming experience). A new study from iiMedia shows the attitude of China’s mobile users toward advertising is changing in a positive way. The study found nearly half of mobile users (45 percent) in China are willing to share or engage with mobile ads. Users are more open to certain types of mobile ads, the data shows.

Why account-based marketing is a game changer for Japan

Biznology

So we have a chance to introduce ABM techniques and concepts correctly the first time. I am defining ABM as “strategic marketing that aims to maximize sales revenue from defined target accounts, by integrating customer information within the organization and aligning marketing and sales.”. 2. But sales people care about matters like: What’s the buying power of this target company?

Using Big Data To Target The Right Consumers With The Right Offers

Buzz Marketing for Technology

Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. What’s more, it’s also difficult to translate that information into “personalizations” that are meaningful and compelling to your customers. The aggregation and use of big data are crucial to segmenting and targeting your individual customers with the appropriate experiences. It requires employing predictive behavioral targeting and optimization techniques to remove the complexity. Behavioral Targeting Big Data Customer Experience eCommerce Personalization optimization Website

Using Data for Targeted Marketing: Discerning Drivers from Distractions

CMO Essentials

Just as early sailors were able to use the stars for navigation with minimal technology, though; even the most minimally analytical-minded marketers can still use data for targeted marketing. Naturally, when most marketers look to data to inform and enrich their efforts, they look to the data they have on the most relevant people – their buyers and customers.

The Never-Ending Cycle: Content Informs Data Informs Content

Marketing Action

The most effective content is informed by strong data. Data should inform all facets of your marketing strategy and go a long way towards removing the guesswork from marketing altogether. Data enables accurate targeting and identification of the common traits your customers possess across demographics like age, location, industry and income. Data Is King. But never fear.

Informing Content Strategy with Buyer Persona Development

Tony Zambito

  To inform a content strategy, it strikes me that there are five key areas to evaluate: Buyer understanding :  gaining an understanding of how buyers intend to consume, utilize, and act upon content are the bedrock of a content strategy.    The deeper the understanding, the more targeted and relevant content can be for buyers. 

7 key roles in digital marketing

Biznology

” Naturally, if it is the thing your target audiences consume, having an expert content strategist is crucial. Using keyword research, SEOs look for opportunities to connect with their target customers. This is sometimes called information architecture (IA) or client experience (CX). I recently had the opportunity to speak at a Fairfield County, CT, AMA event. Analyst.

B2B Online Advertising: Improve Targeting by 10x (or more!)

Digital B2B Marketing

B2B advertising begins with the target audience. Until you know who you are targeting, you cannot identify the publications, sites or ad networks you should be working with. However, one of the first things advertisers do is generalize their target audience. UPS targets companies with national and international logistics and high volume shipping needs. Today they can.

The Psychology of Behavioral Targeting Goes Deeper Than You’d Think

Content Standard

New research shows that the psychological effects of behavioral targeting might be a lot stronger—targeted ads may actually change how users feel about themselves, in addition to driving purchasing behavior. This new twist on behavioral targeting psychology has interesting implications for marketers. The idea of using targeting to impact consumer behavior is nothing new.

Target Personas: Content Marketing’s New Buzzword

Synecore

An old marketing adage states that trying to attract customers without first drawing a picture of your target demographic is analogous to attempting to kill a fly with a cannon. Today’s world is far noisier, and content marketing has risen from the ashes of the information age as the surest way to connect with our overloaded brains. Sketching an Outline. Tying Up Loose Ends.

Five levers of relevance for digital authors

Biznology

In the case of information, the work involved requires cognitive effort. Nobody was more frustrated by this situation than the executive sponsors I targeted with the post. Once you have their time and attention, a good rule of reducing cognitive effort is to make your audience comfortable with the amount of information you are presenting. have written a book on this topic.

Geodemographics: Using Location-Based Segments for Targeted Marketing

Marketing Action

Segmentation strategies have long been a powerful way to target certain audiences, and geographic information is a key piece of the puzzle. They’re also used to create segments of prospects in order to target them more effectively. Before the advent of digital marketing, flyers and direct mail were used to target specific locations. What does your address say about you?

5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. What better way to deliver valuable information to buyers than to walk a mile in their shoes? Leverage Surveys.

Understand Your Target Market: 3 Steps to Creating Customer Personas

Vertical Response

Whether your customers are commuters, busy moms, fashion bloggers, or families needing dental care, your business appeals to a target market. Digging into the depths of your target market by creating customer personas or profiles can help ensure your product and marketing efforts are strategic and on point. Company information (size, type, industry, etc.). Location.