| | | B2B Marketing Blog | |  Information + Target | 2 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING BLOG JUNE 1, 2009 Take Me Out to the Blog Game, Part II Creating content that meets the needs of a company’s target market is the next step. People who read blogs look to them as a form of daily information, and that means customers and prospects will perceive the blog as a source of industry knowledge. There is a wealth of information available to customers and prospects online. In my post last week, I discussed how B2B companies can begin to eke out plans for a corporate blog. This week’s installment completes the article and gives some guidance on how to maintain a blog and earn readers once it is built. Taking a swing. | B2B MARKETING BLOG JULY 15, 2009 Big 80s marketing will not return big online conversions As marketing moves from a pushed-message environment to a pulled environment (in other words, a world where buyers are going out and gathering information for themselves via online search), your Web content needs to target, engage and hold prospects. According to a recent survey done by Forrester Research and Marketing Profs , “94% of respondents consider corporate Web sites a key element in the marketing toolbox and 84% of buyers say Web sites matter in purchase decision making.”. How is that possible? You’ll probably get a blank stare. This would be fine if this was 1987. | | | | | |
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