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Use Information Interview Approach for Sales Prospecting Conversations

Avitage

Companies risk missing revenue growth targets when sellers are ineffective or inefficient at getting target accounts to engage. The post Use Information Interview Approach for Sales Prospecting Conversations appeared first on Avitage. The process for a value sale is naturally longer than a simple product sale.

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Modular Content Creation vs. Traditional and Structured Content Approaches

Avitage

Numerous studies have shown business outcomes improve significantly when content delivers highly targeted, useful and relevant insights to audiences. Demand campaigns and nurture tracks seldom are targeted to those factors. Lack of data, list segmentation and relevant content are three primary reasons we usually hear.

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