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Salesforce Deepens AI Integration, Targets Employee Productivity for Initial GTM Enhancements

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The post Salesforce Deepens AI Integration, Targets Employee Productivity for Initial GTM Enhancements appeared first on Annuitas. Many other CRM and MarTech providers simply lack the breadth of functionality, services and a core platform to do what the Einstein Trust Layer can do for companies deploying an internal AI strategy.

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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

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Here are more details on each: A new AI-powered Page Designer to optimize product display and information to drive conversions and reduce returns of merchandise. Segment Creation is designed to help retailers improve targeting and personalization using GenAI prompts, with data from inside the user’s Data Cloud instance.

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Behind the Buzzwords: Omnichannel

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Done right, an omnichannel experience guides your target customers along each stage of the buying process, meeting them where they are, with the right message, and at the right time. Start by asking yourself: Where are your prospects going to get their information, and why? But of course, doing it right is easier said than done.

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What Does Data-Driven Marketing Actually Mean?

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It’s about looking at performance information to see what’s working and what isn’t—then learning from the results to adjust your approach. By leveraging data, businesses can make informed decisions at every stage of the demand process, from understanding their target audience to optimizing their marketing campaigns.

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How to Build a Customer-Centric ABM Experience

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Companies are not seeing the success they anticipated because they’ve failed to recognize that ABM should be about building a customer-centric experience that reaches the right buyer, at the right time, with the right information. ABM strategies shouldn’t be about trying to target “an account”.

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Overcoming the Five Challenges of Scaling Marketing and Sales Campaigns

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For most companies, the challenge of regularly delivering enough leads and opportunities to hit growth targets has historically meant building a strategy around producing high volume, low quality marketing and sales campaigns. and little to no evidence the target audience actively participates in the chosen engagement channel.

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Adopting a Self-Service Sales Model in Your Organization

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As early as 2017 two-thirds of buyers preferred finding information on their own instead of getting help from sales reps. If you haven’t already, start by understanding the personas you target and the buying stages that each persona will move through. Train teams to find insights that will inform conversations.