How We Rethought Our Email Marketing Automation Workflow and Nearly Tripled Email Open Rates
Act-On
DECEMBER 9, 2023
Additionally, some program assets were outdated and needed refreshing to stay valuable to the target audience. Also consider: Who are we trying to target ? In other words, if a person is trying to find information about email marketing, how can you simplify that journey so they don’t have to find material on their own?
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