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How We Rethought Our Email Marketing Automation Workflow and Nearly Tripled Email Open Rates

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Additionally, some program assets were outdated and needed refreshing to stay valuable to the target audience. Also consider: Who are we trying to target ? In other words, if a person is trying to find information about email marketing, how can you simplify that journey so they don’t have to find material on their own?

Open Rate 215
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5 Essential Sales Enablement Best Practices to Speed Up Sales Cycles

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Customer needs are a moving target, and so are personas. And once you create your personas, you’ll want to design more targeted materials throughout the audience’s entire journey to more effectively support sales. And a by-product of that alignment is information sharing. Iterate and refine.

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Sales and Marketing Alignment: Why it Matters

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Sales only cares about hitting targets, by any means necessary.”). Today’s buyers are more reliant on digital information to move them along their journey. This primarily happens when marketing and sales teams lack alignment around: Their target audience—who are we trying to reach?

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8 Use Cases to Get the Most Out of Your Marketing Analytics Software

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For instance, if you notice that your forms receive more submissions on Fridays, you might consider launching targeted weekend campaigns. Pinning reports to your marketing analytics platform is like placing essential information on a bulletin board for easy reference.

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3 Ways to Start Earning Links

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Use this information to pitch a new angle on a high-performing topic. For example, let’s say that you’re a software company and your target market is B2B content marketers. On a side note, it also shows who shared the content, which you can keep track of for future use (influencer marketing, anyone?). Create your angle.

SME 140
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10 Simple SEO Basics for Better Rankings

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And yet, even with this difficulty, you can still target some easier areas of SEO. Instead, Google wants you to provide useful, information-rich content that uses keywords appropriately and in context. Just when you think you have it all figured out, the algorithm does an inconvenient reshuffle. What is SEO?

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Digital Advertising Terms and Jargon Every Marketer Should Know

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Account-based advertising displays ads exclusively to specific job titles at your target accounts. For instance, if you want to market a new food packaging product to General Mills, you can target individuals with titles such as Senior Product Manager, Senior Product Marketer, or VP of Product Marketing. What is Ad Targeting?