Everything Technology Marketing
NOVEMBER 14, 2009
Creating performance-based tactical programs for customer acquisition 7. Defining tactical program activities, budget, calendar and ownership 8. Your marketing team should use these success factors to create quantifiable and measurable objectives for the tactical plan. Defining the target market and market entry strategy 4.
Everything Technology Marketing
JULY 10, 2010
Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity.
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Everything Technology Marketing
FEBRUARY 19, 2011
The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. Remember that social media is all about conversations, and sharing interesting information with people you trust.
Everything Technology Marketing
JUNE 27, 2013
B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. Content marketing is going mainstream in 2013. But what’s behind the buzz and growing popularity of content marketing?
Everything Technology Marketing
MARCH 25, 2014
The top three alliance marketing tactics are demand generation (68 percent), followed by content development (50 percent) and lead nurturing (50 percent). For more information visit our website, or contact Michael Latchford at mlatchford@idgenteprise.com or 508.766.5376.'
Everything Technology Marketing
MAY 30, 2012
B2B buyer behavior has been changing dramatically over the last few years as buyers increasingly refuse to be interrupted by traditional outbound marketing tactics. But as they embark on content marketing strategies, B2B marketers are asking themselves questions like: What types of content should I create?
Everything Technology Marketing
APRIL 4, 2011
B2B buyer behavior has been changing dramatically over the last few years as buyers increasingly refuse to be interrupted by outbound marketing tactics. And while you want to help buyers make pragmatic, informed decisions, your ultimate goal is to persuade buyers to select your solution over competing alternatives.
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