Tony Zambito

JANUARY 13, 2022

The 20th Anniversary of Buyer Personas Survey To Help Determine Usefulness. The years 2001-2003 in these engagements were groundbreaking and helped to establish the value of buyer personas for informing buyer strategy and tactics. With the 20 th Anniversary upon us, it is time for a State of Buyer Personas 2022 survey.

Buyer Personas 195

Buyer Personas Customer Surveys Advertising Agencies Paid Search Agency 195

Marketing Insider Group

OCTOBER 14, 2020

A new survey from SEMrush identifies some of the biggest marketing challenges you’re facing right now. For each challenge in the survey, experts weigh in on how to resolve it and what tools are helpful. The marketing channels you choose to optimize should represent where your audience is and how they search for information.

Paid Content 319

Paid Content Customer Surveys Marketing Budget Paid Search Agency 319

Navigate the Channel

NOVEMBER 16, 2023

However, traditional customer surveys often fail to deliver the valuable insights needed to drive your business forward. In this article, we’ll explore five tips to supercharge your surveys and truly “make them great again.” Do Your “Pre-Search” Leverage existing customer data for more insightful surveys.

Customer Surveys 65

Customer Surveys Response Rate FAQ Opt-out 65

Zoominfo

FEBRUARY 15, 2023

To better understand the challenges and opportunities facing our customers and their businesses, we surveyed thousands of ZoomInfo users. Higher Win Rates Not so long ago, sales professionals had little insight into their prospects, from the challenges they face to their accurate contact information.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

Salesforce Marketing Cloud

APRIL 4, 2024

Ask them in a customer satisfaction survey. Our research finds that 80% of customers say the experience a company provides is as important as its products and services A customer satisfaction survey helps you get candid feedback from your customers. Let’s look at how you can get the most out of a customer satisfaction survey.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

Benchmark Email

FEBRUARY 23, 2023

Customer surveys, in particular, can be an information goldmine. Tapping into the minds of those who are willing to pay for the service or product you provide… The post 3 Ways Customer Surveys Can Improve Your Business appeared first on Benchmark Email.

Customer Surveys 105

Customer Surveys Business Advertising Benchmark Interactive Marketing 105

Zoominfo

MAY 6, 2021

A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. And it wasn’t just through Zoom meetings: 62% of respondents to ZoomInfo’s survey said they used the phone more in 2020 than in prior years.

Customer Surveys 130

Customer Surveys Top of Funnel High Quality Lead Zoominfo 130

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Some two in five Gen Z and millennial workers have turned down an assignment or role because it did not align with their values, according to a 2022 Deloitte survey. The same survey showed that workers who are happy with their companies’ efforts to create a more diverse and inclusive culture are more likely to stay.

Thought Leadership 69

Thought Leadership Advertising Benchmark Customer Surveys Customer Satisfaction 69

SmartBug Media

APRIL 12, 2023

Service Hub also offers valuable insights into customer data, enabling businesses to make informed decisions and deliver personalized experiences. The three experts shared their experiences with using HubSpot Service Hub to implement customer surveys and dashboards to improve overall customer experience.

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Savanta

APRIL 20, 2018

The rise of low-cost online survey platforms such as Survey Monkey has led to commensurate rise in poorly designed surveys. That’s dangerous – it reflects poorly on the brand behind the survey and it can lead to decisions being made using dodgy data. So, here’s some tips if you’re planning to design your own survey.

Customer Surveys 120

Customer Surveys Design Tips Positioning 120

ClickDimensions

APRIL 4, 2023

Surveys are a great way to capture and find out more data about your customers, or even your colleagues, if you decide to conduct an internal survey. Speak your respondent’s language Regardless of which target audience is taking your survey, it’s always recommended that you use clear, concise, and uncomplicated language.

Customer Surveys 52

Customer Surveys Marketing Automation Services Customer Satisfaction Opinions 52

Martech

MARCH 29, 2023

Those are among the findings from MarTech’s 2023 Salary and Career Survey. This year’s survey The survey, conducted jointly by MarTech and chiefmartec.com, was taken by 419 marketers in December 2022 and January 2023; 401 of those provided salary information. Download the survey here (no registration required).

Customer Surveys 105

Customer Surveys Paid Search Agency Marketing Report Promotion 105

Outgrow

AUGUST 16, 2022

How to Embed Survey in Email [+FREE Survey Tool Inside]. Sending a survey to thousands of people has become fairly easy these days. But what if they don’t click on your survey link? . Can you blame the person for not clicking on a random survey link? Solution: embed a survey in an email. We don’t think so.

Customer Surveys 52

Customer Surveys Outgrow Tools Click Rate 52

FMG Suite

MAY 5, 2021

Every year, the wealthtech industry anxiously awaits the updated version of the T3 & Inside Information Advisor Software Survey. The annual survey put together by Bob Veres and Joel Bruckenstein covers market share and user rating information for more than 200 different software programs and services in 32 different categories.

Work Management 52

Work Management Marketing Management Customer Surveys Lead Scoring 52

Martech

MAY 23, 2022

As much as companies hate controversy, the public wants to know where they stand on today’s issues, according to two surveys. A 2022 survey by social media analysts Sprout Social found 71% of U.S. A 2022 survey by social media analysts Sprout Social found 71% of U.S. A new global survey by pollster Edelman supports that.

Customer Surveys 114

Customer Surveys Brand Identity Branding Trust Marketing 114

B2B Marketing Directions

NOVEMBER 12, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the Fall 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

CMO 70

CMO Customer Surveys Research B2B 70

KoMarketing Associates

JULY 30, 2018

Zeughauser Group recently published the “State of Digital and Content Marketing Survey” in partnership with Greentarget, and revealed that most people (77 percent) turn to marketing content frequently for its utility/usefulness above all else. According to a new report, usefulness and timeliness may be the factors that rise above the rest.

Customer Surveys 153

Customer Surveys Content Paper Statistics 153

Porch Group Media

JUNE 9, 2022

While about 60% of moves happen during the summer, people move year-round 1 in 4 new movers say they use information they receive by email to help inform their purchase decisions. Lyfe Marketing A survey from eMarketer revealed that email marketing drives 25% of the overall revenue for businesses surveyed.

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

SmartBug Media

NOVEMBER 9, 2021

There are a number of reasons that marketers send surveys to customers, most often to better understand their target market and improve customer satisfaction. They can even inform you of the types of products and services they would likely purchase. When It Comes to Survey Responses, More Is Better.

Response Rate 105

Response Rate Customer Surveys Marketing & Strategy Customer Satisfaction 105

B2B Marketing Directions

OCTOBER 3, 2021

The findings of the August 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. The survey was in the field August 4-25, 2021. were VP level or above.

CMO 96

CMO Customer Surveys B2B Allocation 96

Zoominfo

SEPTEMBER 3, 2018

But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. 1. Surveys help marketers understand their target audience. Surveys can reveal important details about your target audience. Ready to learn more? Let’s get started! What is your age?

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

Liveintent

JULY 14, 2021

In March of 2021, LiveIntent surveyed more than 200 senior marketing and publishing executives from small to mid-sized companies, with newsletters ranging from 10,000 to over 1 million subscribers. percent of survey respondents use email as a primary way of building deep connections with audiences, while another 34.6

Customer Surveys 127

Customer Surveys Newsletter Cost Per Thousand CPM 127

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. What is a brand survey? But what about the rest of the year?

Customer Surveys 91

Customer Surveys Brand Identity Branding Paid Search Agency 91

Heinz Marketing

OCTOBER 15, 2021

In my last post , I talked about some methods of automatically cleaning survey data to fix a few common usability issues that come from most survey tools. In this post, we will go over some tips on what to look for that could cause issues in your survey data sets. There are two times to do this: Before the survey.

Customer Surveys 109

Customer Surveys Tips Planning Sample 109

KoMarketing Associates

JANUARY 22, 2018

Clutch and Ignite Visibility recently conducted the “How Organic and Paid Search Inform SEO Strategy” survey to gauge how marketers are targeting their SEO efforts. Marketers are continuing to invest in SEO, and as they do so, research shows that they are shifting their focus toward social media marketing in the new year.

Social Media 178

Social Media Paid Search Agency Customer Surveys Social Marketing 178

KoMarketing Associates

JANUARY 16, 2019

However, a new report suggests that they are still behind in terms of the information they have on hand. The “Audience and Demand Planning Benchmark Survey” from DealSignal recently took a look at the type of data B2B marketers have at their fingertips. percent), surveys (74.3 percent), web analytics (66.2

Customer Surveys 160

Customer Surveys B2B Marketing Planning B2B 160

Savanta

MAY 15, 2017

There are six steps if you’re looking to conduct your own business to business survey. Three, pilot the survey. After all, how hard can it be to design a survey? If a valued customer or prospect receives a poorly designed survey, they’ll quite rightly question how much you really value them and their opinion.

Business to Business 136

Business to Business Customer Surveys Business Opinions 136

Optinmonster

SEPTEMBER 3, 2021

Are you looking for a few popup survey examples to get inspiration for your own website? By that, we mean gathering feedback through customer surveys. That’s why, in today’s post, we’re going to show you a few popup survey examples that you can use to engage customers. What Is a Popup Survey?

Customer Surveys 86

Customer Surveys Examples Click Rate Copywriting 86

Launch Marketing

OCTOBER 14, 2020

Surveys are a powerful tool for transforming business practices to better satisfy both clients and coworkers. For a B2B organization, surveys can be used for a variety of purposes and provide insight on customer satisfaction, market research, product feedback and company culture. What is the purpose and goal of your survey?

Customer Surveys 83

Customer Surveys Practices B2B Marketing Customer Satisfaction 83

Zoominfo

SEPTEMBER 3, 2018

But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. How Can Surveys Help A B2B Business? Surveys Help Marketers Understand Their Target Audience Surveys can reveal important details about your target audience. Ready to learn more?

Customer Surveys 100

Customer Surveys Business Webinar Metrics Buyer Personas 100

Search Engine Journal

MARCH 29, 2022

Looking for industry benchmarks to inform your marketing strategy and upcoming campaigns? Oracle survey results reveal what's trending in digital marketing today. The post Top Digital Marketing Trends For 2022: Oracle Survey Results appeared first on Search Engine Journal.

Customer Surveys 94

Customer Surveys Trends Advertising Benchmark Marketing & Strategy 94

Hubspot

MARCH 31, 2021

With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. In fact, 90% of virtual event organizers use surveys to measure attendee satisfaction. Below, let's review the best post event survey questions to ask. How satisfied were you with the event?

Customer Surveys 89

Customer Surveys Customer Satisfaction Event Marketing Marketing Budget Creation 89

Savanta

MAY 15, 2017

There are six steps if you’re looking to conduct your own business to business survey. Three, pilot the survey. After all, how hard can it be to design a survey? If a valued customer or prospect receives a poorly designed survey, they’ll quite rightly question how much you really value them and their opinion.

Business to Business 120

Business to Business Customer Surveys Business Opinions 120

Litmus

JUNE 15, 2021

Marketers like you rely on data-driven industry research to make informed decisions. Take our email marketing survey. We’re excited to share that Litmus’ 2021 State of Email Survey is now open! We’re excited to share that Litmus’ 2021 State of Email Survey is now open! TAKE THE SURVEY ?. State of Women in Email.

Customer Surveys 97

Customer Surveys Peer-to-peer Advertising Benchmark Network Marketing 97

BenchmarkONE

SEPTEMBER 30, 2020

Instead of just talking at them by sharing events and important information regarding school activities and procedures (which is still part of your job), you have to also employ tactics that garner their feedback in a way that makes them feel heard. Enter one of the oldest marketing tactics in the book: customer surveys.

Customer Surveys 92

Customer Surveys Tips Customer Satisfaction Budget Programs 92

Sword and the Script | B2B

JUNE 15, 2021

That’s my take on a survey by Typeset and Mantis Research. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. The survey puts some data behind a long-standing problem in B2B marketing. You’ll learn a lot that will inform your writing.

Contact Marketing 78

Contact Marketing Customer Surveys Contacts B2B Marketing 78

KoMarketing Associates

JUNE 7, 2017

Marketing has several components, and one survey recently shed light on how much of it is an art compared to a science. Chiefmartec and Third Door Media surveyed 637 industry professionals to gauge where marketing falls in terms of science and the arts. The majority (50.3 percent) said that marketing is both an art and a science.

Customer Surveys 161

Customer Surveys Touchpoints CMO Correlation 161