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Everything Technology Marketing

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Take the 2012 B2B Content Marketing Survey

Everything Technology Marketing

Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online, often involving social media, before making a complex purchase decision. Thank you for participating in the B2B Content Marketing survey!

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Take the 2013 Lead Generation Survey and Receive Free Report

Everything Technology Marketing

Our 40,000+ member B2B technology marketing community on LinkedIn is conducting a lead generation survey to better understand how B2B marketers are adjusting to new challenges around lead gen, and to identify new trends and best practices for 2013. Thank you for participating in the survey!

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Take the 2011 B2B Content Marketing Survey

Everything Technology Marketing

Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online before making a complex purchase decision. All survey participants will receive an exclusive, free copy of the survey results before they are published to a broader audience.

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Marketing Automation Trends - Download the Report

Everything Technology Marketing

We received over 900 survey responses and distilled the survey findings into an easy to digest, information-rich report - you can download it right here. But what are the current trends, challenges, and success factors for marketing automation? How do marketers evaluate marketing automation vendors? Enjoy the report!'

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New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. Thanks to everyone who participated in the survey! The results are in.

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New Report: Alliance Marketing Trends 2014

Everything Technology Marketing

Thanks to everyone who participated in the survey. For more information visit our website, or contact Michael Latchford at mlatchford@idgenteprise.com or 508.766.5376.' A majority of alliance professionals (62 percent) expect the number of partners they work with to increase over the next 12 months.

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5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

in 2011 - the most dramatic change for any social media metric in the survey. Remember that social media is all about conversations, and sharing interesting information with people you trust. But how do I get a prospect's contact information to nurture and further engage them, you ask? Great question.