strategy Information Related Topics 
Content Marketing Institute
SEPTEMBER 21, 2023
Consider these five trends as you plan your content and strategy for 2024. Content consumption patterns have stayed mostly the same in recent years. Content discovery hasn’t.
KoMarketing Associates
JANUARY 16, 2018
It can be argued that content marketing is the most important digital marketing strategy available today. There are a number of B2B content marketing infographics available to help adopters and those looking to implement a strategy understand its importance. Content Marketing Strategy. Source: Content Marketing Strategy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
KoMarketing Associates
OCTOBER 13, 2022
As marketers and tech teams begin to explore new solutions, such as artificial intelligence (AI), new research indicates that they see it becoming a larger part of their overall strategy. About 22% claimed that AI will at least inform some of their targeting and segmentation with human input.
Vision Edge Marketing
JANUARY 30, 2024
Whether you are a startup or a well-established corporation, planning and implementing a growth strategy is essential. But what exactly is a growth strategy, and how can you ensure it’s effective? I cannot stress enough the importance of a customer-centric strategy if you aspire to achieve profitable growth.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Vision Edge Marketing
MAY 9, 2023
It’s essential for all business leaders to make swift and informed data-derived decisions, more so now than ever before. To stay competitive, accelerate customer acquisition, and excel at customer-centricity, leaders need to be able to make informed decisions based on accurate data and actionable insights.
Webbiquity
APRIL 18, 2024
This means you can tweak your strategies to be more effective, ensuring your marketing efforts hit the bullseye every time. You get deep insights that inform smarter business decisions. Higher efficiency and performance : By automating routine tasks, teams can focus on strategy and creative efforts.
Advertisement
It’s now a proven strategy to transform customer relationships, drive business growth, and increase marketing ROI. Personalization has moved beyond segmentation.
Advertisement
In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your contact information, including email, passed (..)
Speaker: Christian Bonilla, VP of Product Management at UserTesting
He will discuss how a strong product vision informs your strategy and roadmap, common traps to avoid, share real-life examples, and show ways to reinforce the product vision into your team’s day to day. How to position your vision as an umbrella for the product strategy.
Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. Join Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset, for this illuminating discussion on the Flywheel Effect, and discover how it can help you supercharge your product process.
Advertiser: ZoomInfo
It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh.
Speaker: Jason Tanner, CEO of Applied Frameworks
Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of product strategy often presents challenges for product leaders.
Advertisement
What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? You'll learn: Tips for inspiring your own strategy. Key takeaways from each story on how you can apply their tactics to your own strategy. Happier customers. Higher revenue. A healthier bottom line.
Advertisement
Far too many sales teams treat proposals as little more than glorified information packets. Each contains actionable strategies to give you a serious leg up on the competition. To wield them properly, you must approach writing sales proposals as both an art and a science.
Expert insights. Personalized for you.
130 
Let's personalize your content