Anyword

JANUARY 31, 2019

Most people have one or two sources they turn to daily, and rely on their networks on platforms like LinkedIn, Twitter, and Facebook to fill in the rest. That’s why, as part of our 2019 Storyteller Survey, we asked respondents to share their favorite industry news sources with us. The upshot? To learn more, request a demo here.

Storytelling 58

Storytelling Emarketing Aggregators Newsletter 58

Webbiquity

MAY 9, 2023

You can also curate informative content for them and add your insights. Image credit: Twitter Here’s how Sprout Social is doing it. This information will help you tailor your content to meet their needs and preferences and build a solid social media community over the long term.

Social Media 313

Social Media Social Marketing Planning Tips 313

Marketing Insider Group

DECEMBER 8, 2021

These types of insights can inform all content marketing. In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. Enabling employees to be brand storytellers. The result is brand relevance and search engine visibility. People trust people.

Enterprise Management 321

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 321

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The answer is by telling stories.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Marketing Insider Group

MAY 25, 2020

Find out where (and how) they search for information. With this information, you can start to create a content strategy and messaging platform that answers the following questions: What sets us apart from other brands? For example, if you’re marketing to professionals as a B2B company, LinkedIn and Twitter are the best channels to use.

Social Media 343

Social Media Personalization Media Brand Identity 343

Marketing Insider Group

JULY 27, 2015

Well I know there is more value to effective storytelling over hard selling and cold calling. I love making connections with anyone in the content game, but Michele started talking about storytelling. This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. I was intrigued.

Storytelling 100

Storytelling Examples Best Practices B2B Thought Leadership 100

Marketing Insider Group

JUNE 19, 2014

Information Overload. And with the amount of information in the world doubling every 18 months, visual stories are becoming more important to brands and individuals alike. The Power Of Visual Storytelling. And comment here, on the @ Newscred Blog or follow along on Twitter , LinkedIn , Facebook and Google+.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Zoominfo

MARCH 26, 2018

You’re likely already using buyer personas to inform and improve your marketing efforts. Twitter users’ purchase intent doubles when exposed to promotional content from an influencer ( source ). Leverage the power of brand storytelling. B2C brands often rely on the art of storytelling to engage and influence their audience.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. Distribution is now the key for effective storytelling. The upshot? To learn more, request a demo here.

Storytelling 61

Storytelling Paid Content Advertising Agencies Mobile Advertising 61

Zoominfo

SEPTEMBER 26, 2018

Today’s candidates have access to a wealth of information regarding open positions and hiring companies. You can use this information to create a short video of your marketing team working together or a blog post that explains the value of collaboration in the workplace. Use storytelling. Why is employer branding important?

Ad Building 250

Ad Building Brand Identity Branding Zoominfo 250

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Marketing Insider Group

JANUARY 24, 2023

These types of insights can inform all content marketing. In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. Enabling Employees to be Brand Storytellers People trust people. The result is brand relevance and search engine visibility.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Former artillery officer, Madison Avenue ad man.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Trade Press Services

FEBRUARY 26, 2024

In fact, in a crowded marketplace with increasing digital channels, standing out from the competition requires a dedicated and informed effort. This will involve the rapid decline or total extinction of Twitter/X and LinkedIn serving as the B2B market’s “content syndication network.” Decision makers need content to stay informed.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Marketing Insider Group

AUGUST 11, 2023

Evaluate Platform Features Explore the features of each social network to make informed decisions. Twitter: Real-time Engagement and Trending Conversations Explore how Twitter’s rapid-fire nature enables businesses to engage with audiences in real time and leverage trending topics for visibility.

Social Networks 186

Social Networks Business Work Management Social Media 186

Contently

APRIL 16, 2020

When I want to have a panic attack, I open Twitter. It’s important information that can help doctors battle the virus across the world. It’s important information that can help doctors battle the virus across the world. Great content requires great reporters and storytellers.

Marketing Report 114

Marketing Report Storytelling Content Marketing Press 114

KoMarketing Associates

JANUARY 19, 2022

WordPress is my foundational platform for storytelling. LinkedIn, Twitter. LinkedIn , Twitter. There are many intent data platforms and tools out there, check out this list for more information on a few. Phoebe Fasulo, Director of Digital Marketing & Web Strategy at AlphaSense. Intent data.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

PureB2B

OCTOBER 9, 2014

Storytelling. Storytelling in sales and marketing is nothing new, but the need to put it at the heart of your efforts has never been more apparent. We know you’ve heard it all before, content marketing has absolutely taken over the entire Internet and content marketing informs us all ad nauseum that telling stories is a good thing.

Storytelling 62

Storytelling A/B testing Act-On Paid Search Agency 62

PureB2B

OCTOBER 9, 2014

Storytelling. Storytelling in sales and marketing is nothing new, but the need to put it at the heart of your efforts has never been more apparent. We know you’ve heard it all before, content marketing has absolutely taken over the entire Internet and content marketing informs us all ad nauseum that telling stories is a good thing.

Storytelling 62

Storytelling A/B testing Act-On Paid Search Agency 62

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? We have two new LinkedIn newsletters, The Storytelling Edge and The Content Report , that are growing by about 500 subscribers per week.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

SocialPilot

FEBRUARY 9, 2024

You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Madalyn is for Twitter, what Mari is for Facebook.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Navigate the Channel

JANUARY 29, 2024

Understanding the Power of Social Media Social media platforms such as Facebook, LinkedIn, Twitter, Instagram, and Pinterest have revolutionized the way we communicate and promote ourselves or our businesses. Use eye-catching visuals, compelling storytelling, and interactive elements to capture their attention.

Social Media 65

Social Media Media Demographics FAQ 65

Envy

JANUARY 16, 2020

He blogs at the AWS blog and Medium , and has an active Twitter feed. If you want to be among the first to know about changing trends and newest research in the world of cloud computing, follow Lydia on Twitter. You can mine David’s experience and perspective through his courses at Lynda.com , blog posts at InfoWorld , or Twitter.

Privacy 133

Privacy Twitter Press Advertising Mediums 133

CoSchedule

JANUARY 27, 2023

Full Name Email Address Company Website URL Submit By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. Your download should start shortly. Or you can download it manually here.

Social Media 126

Social Media Social Marketing Examples Planning 126

Contently

JUNE 1, 2016

Once Hynek learned that tweets with visual elements boost Twitter performance, she knew strong photography was critical. Since the finance industry is full of valuable, engaging data, it only makes sense that top financial services companies would take advantage of the opportunity to present that information to audiences in creative ways. “I

Storytelling 60

Storytelling Work Management Content Marketing Management 60

Stevens & Tate

MAY 27, 2022

By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. Seniors Prefer Visual Storytelling. The best way to reach senior citizens is through the use of visual storytelling (according to multiple studies on the subject). Seniors Are Social. YouTube Videos Can Drive Traffic.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Convince & Convert

DECEMBER 29, 2017

The quick and informal nature of social media doesn’t naturally lend itself to this type of material, so there was a further challenge in figuring out how to make this work. In a span of eight months, ten posts generated over 900,000 impressions and over 8,000 clicks across three main social channels: LinkedIn, Facebook, and Twitter.

Campaigns 153

Campaigns Ad Building Opt-out Paid Search Agency 153

Content Standard

DECEMBER 27, 2018

The initial change hit brands hard, but ensuing changes and additions to the platform made it clear that Instagram is focusing on storytelling. Although still new, IGTV has the potential to push video marketing into a new area of storytelling with longer content that can be carefully crafted and personalized. What That Means for 2019.

Social Media 111

Social Media Social Marketing Media Planning 111

Content Standard

JULY 30, 2015

Storytelling and SEO have opposite but not opposing natures. Often misperceived as contradictory, storytelling and SEO actually collaborate well. Before exploring their relationship further, let’s define the core elements of brand storytelling and SEO strategy: a brand story and a ranking factor. Social Signals.

Storytelling 40

Storytelling SEO Lead Scoring Lead Ranking 40

Champion Communications

JUNE 7, 2023

Social media platforms such as LinkedIn, Instagram and Twitter not only provide an opportunity to find out what pain points prospects are currently facing but also to communicate to a large-scale audience about how you and your clients are working to rectify those issues. Enter the new wave of social channels.

PR 62

PR Social Media Media Public Relations 62

Sprout Social

JUNE 7, 2023

Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand. That is a lot of information to keep track of and social listening data is often a crucial partner in this endeavour.

Work Management 111

Work Management Marketing AI Brand Identity Branding 111

Content Standard

JUNE 14, 2016

For marketers, the information age—and the technology supporting it—is like an office chair: After you’ve sat in it for while, you start to forget it’s holding you up. I became a marketer a year out of college and got in the door with my love for writing and storytelling. The New Guardrails in the Information Age.

Paid Search Agency 40

Paid Search Agency Work Management Marketing Management Storytelling 40

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly. Amber Buhl. Director of Sales for @ klout.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

AUGUST 20, 2019

The information you deliver at live events is content. But the combination of information (text) overload, shorter attention spans, and greater use of mobile devices has led marketers to turn to visual content to make an impact on their audience. They often simply do not have the time to read long articles packed with information.

Content Marketing 217

Content Marketing Content High Quality Lead Mobile Marketing 217

ClearVoice

FEBRUARY 2, 2024

It turns bland information into an appetizing feast that keeps your audience coming back for seconds. Fun, intriguing, unique content whets your audience’s appetite, making them hungry for the next course, which could be a sale, more information, or repeat business. Combining analytics with creative storytelling paid off.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Martech

FEBRUARY 22, 2023

Interestingly, despite having 368 million monthly active users globally and under new management, the report did not mention Twitter. TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. ad campaigns and creator marketing activations.

B2B Marketing 117

B2B Marketing B2B Enterprise Management Paid Search Agency 117

Valasys

JULY 9, 2020

HubSpot is known to post informational content as a part of their B2B Instagram marketing strategy. HubSpot communicates their company’s vision through its posts and offers customers with useful pieces of information, without asking anything in lieu of it. The reactive storytelling works best for IBM’s Instagram marketing.

B2B Marketing 80

B2B Marketing Examples B2B Storytelling 80