Information and Spyware - B2B Marketing Zone

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

DECEMBER 8, 2008

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).

OpenTracker

OpenTracker LeadGenesys LEADSExplorer Leadlander

Getting More Out of Each Click, Part 2: Docmetrics

WebMarketCentral

DECEMBER 18, 2008

On the other, if you leave your PDF content open, more people will download your materials but you get no information: who are these visitors? Although the term "spyware" is unfair, these services still make some marketers uncomfortable as they are collecting information without the specific consent of visitors. Printing it?

Spyware

Spyware Budget Programs Lead Capture Paper

B2B Marketing Zone

WebMarketCentral

Getting More Out of Each Click with "Post-Click Marketing"

Getting More Out of Each Click, Part 2: Docmetrics

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